sequence
The 2005 auto market, woven by reason and passion, is wavering to say goodbye to us.
If the year 2000 is the "new era" of Chinese cars, then 2005 can be said to be the "rational year" of Chinese cars. In this year, both the auto industry and the auto market were less enthusiastic and impetuous. Auto manufacturers and auto makers were more rational and more mature. In the process of profound “deliberationâ€, new policies, new models, and new marketing have become the three main themes throughout the year.
2005 is undoubtedly the year in which the new policy is used most frequently. Whether it is the "Implementation Measures for Automobile Brand Sales Management," "Three Carriage Drafts," and "Regulations on the Recall of Defective Automobile Products," etc., it is still economical. Passenger car standards, fuel tax, and policies to encourage the development of economy cars, the strength behind each policy is to guide the future automotive industry and the automotive market toward harmonious, stable and sustainable development.
In 2005, the frequency of new car listing in China can be said to be the highest in the world. The numerous and colorful new car shows bring more visual enjoyment and psychological expectation to consumers.
From the beginning of 2005 to the end of the year, the voice of price cuts is still lingering, but when price-cutting is a time-tested weapon that gradually becomes ineffective in front of increasingly rational and sophisticated consumers, and when hunger therapy is no longer effective, it is grasped by low pricing and emotional marketing. The new marketing concept and marketing model of consumer pulsation has become a new trump card for auto manufacturers in 2005.
Looking back at the dazzling auto market in the past year, we have seen many exciting automotive news around us. Some of the classic news will be included in the history of autos in Zhejiang and even China. We will choose and remember that they are the responsibility and obligation of the media.
1 Zhejiang Geely family boarded Frankfurt Motor Show
News: In September, Geely Automobile invested 20 million yuan to represent the Chinese automobile industry at the Frankfurt International Motor Show. The Frankfurt Motor Show has been a hundred years old and is one of the world's largest auto shows. Its uniqueness lies in the fact that the products displayed at the exhibition represent the latest trends in the world today. Geely’s five cars on display in Frankfurt highlighted Geely’s own brands and technological innovation capabilities. These models carry the latest research and development achievements of Geely. Geely stirred up "Chinese style" in the exhibition hall.
Reasons: Geely, as the first Chinese auto brand to enter the Frankfurt Motor Show on behalf of China, has brought us a great sense of national pride, and more and more Europeans are paying attention to Chinese auto brands.
2 Hangzhou-made "UFO UFO" turned out
News: Since the launch of UFO UFO in June of this year, it has participated in major auto shows in Shanghai, Changchun, Hunan, Shenzhen, Hangzhou, Guangzhou, etc., and there has been a strong “UFO UFO†everywhere. whirlwind. “UFO·UFO†is the first SUV that was developed by Zhejiang UFO Automobile Co., Ltd. after three years of meticulous research and development. It is a small-scale casual sports SUV model that is highly competitive in the market.
Reasons: “UFO·UFO†fills the gap of this model in China with its unique three-door SUV design, and redefines and interprets the new generation of urban SUVs in China with its stylish appearance, strong power, and brilliant colors. Connotation.
3 Gio Motors wins big auto exports
News: In November, a country in Africa bought 1,740 Geopcars in one shot as a military vehicle for the country. Since the creation of Gio Motors in Taizhou, Zhejiang, products have been exported to many countries in Africa. Since Goo Motors entered the African market for trial sales, it has won the favor of people in African countries for its excellent weather resistance and off-road performance. Gio Motors' network has been distributed in more than 20 countries in the world.
Reasons: This is the largest one-off export order for Chinese self-owned brand cars. It is also the first time that Chinese self-owned brand cars have been exported as military vehicles. Chinese self-owned brand cars have really begun to compete in the world, and Zhejiang has become a big automobile province with vitality.
4 Zhejiang Zhongyu authorized to modify Mercedes-Benz commercial vehicles
News: December 3, Zhejiang Zhongyu Development Automobile Co., Ltd. joint venture signing ceremony was held in Hangzhou, the project partner Zhejiang Zhongyu (Holdings) Group Co., Ltd., one of the top 500 private enterprises in China, and Zhejiang, with total assets of 6.5 billion yuan Provincial Development and Investment Group Co., Ltd. invested 50% each, and established a production, refitting, and sales base for various types of special vehicles with an annual output of 25,000 vehicles in Xiaoshan District. The main models are Mercedes Benz and Weisheng commercial vehicles.
Reasons: The combination of state-owned and private-owned enterprises is a powerful combination of the two groups, building a special-purpose vehicle in Asia and becoming the pioneer and leader in this field of automobile manufacturing, which has greatly enhanced the overall competitiveness of Zhejiang's vehicles.
5 True Road Car Industry Hangzhou flagship store opened
News: On July 18, the Hangzhou flagship store of Zhejiang Zhengdao Automobile Co., Ltd. opened its business. Up to now, Zhengdao Automobile Industry has opened four direct sales stores and one logistics center in Hangzhou, and opened nine franchise stores in areas outside Hangzhou. The total amount is up to 1.5 billion.
Reasons: With a unified brand planning, perfect service content, and strong technical support, Zhengdao Automobile Industry has become a “big crocodile†in the automotive aftermarket. Withdrawing from the traditional model of vehicle washing and car washing, the automotive aftermarket has begun to move toward a large-scale, high-quality, “post-maintenance†era, setting a benchmark image for the automotive aftermarket in Zhejiang Province.
6 120 Hangzhou-made high-grade buses march overseas
News: In November, 120 city buses produced by Dongfeng Hangzhou Automobile Co., Ltd. completed the delivery ceremony, and slowly pulled out of Dongfeng Hangzhou Automobile and shipped to Malaysia via Shanghai Port. The Malaysian government and MT company ordered Hangzhou to rely on Dongfeng Hangqi's tracking technology service system in the overseas market and the full-time nanny after-sales service system. The 120 “Dong Feng·Wind†high-end urban buses ordered by Malaysian MT Company to Dongfeng Hangzhou Auto have been designed and manufactured at the leading domestic level and have a high price/performance ratio.
Reasons: A batch of exporting 120 high-end passenger cars not only set a record in Zhejiang Province, but also was the first case of Dongfeng Hangzhou Automobile Co., Ltd., indicating that Dongfeng Hangzhou Auto began to become the main camp for domestic passenger car exports, and also opened the Hang The car is on the door to overseas markets.
7 The Road to Start the Brand at Xibo Motor Show
News: More than 260 exhibitors, 263,900 visitors, 1.518 billion turnover, this is a string of data left by the Xibo Motor Show in October this year, which intuitively reflects the scale and influence of the Xibo Motor Show, but also reflects the Zhejiang's strong auto purchasing power.
Reasons: Xibo Motor Show held for six consecutive years, has always been very influential in the East China market, especially in Zhejiang, and this year's Xibo Motor Show has begun to excavate its own personality characteristics subjectively, becoming increasingly clear. It unequivocally put forward the direction of "displaying as the main" and the idea of ​​"characterizing the exhibition" to create a distinctive automotive industry exhibition. The brand road of Xibo Motor Show has already started.
8 2005 China General Motors Rating List released
News: On December 16, 2005, China's mainstream media auto alliance announced the 2005 Auto General Motors List. Fifty-eight car brands (individuals) such as Foley, Lehman, and General Manager Chen Zhixin of Shanghai Volkswagen Automotive Co., Ltd. were listed in the 2005 China Auto List. Podium. Hangzhou Daily, as a member of the mainstream media auto alliance in China, first conducted local nominations for the “2005 China Auto Listâ€, and recommended 10 auto brands (individuals) to participate in the selection of 18 auto brand (personal) awards nationwide. After 30 rounds of fierce competition, the eight car brands (individuals) recommended by Hangzhou Daily won the prize.
Reasons: China's mainstream media auto alliance includes 19 major media such as Guangzhou Daily, Hangzhou Daily, Beijing Evening News, Shenzhen Special Zone Daily, and Sohu Automobile. The “China’s Annual Auto List†is held once a year and adheres to the principles of “non-profit†and “fair, fair, and openâ€. The “Total List†award winners and models reflect the highest honors of the Chinese automotive industry that year.
9 Hangzhou Auto Parts "aircraft carrier" Jintong opened
News: On December 22, Zhejiang Jintong Auto Parts City opened. The newly added “aircraft carrier†for auto parts in Zhejiang Province has a total investment of 500 million yuan, covers an area of ​​120 acres, a total construction area of ​​150,000 square meters, a central trading area of ​​100,000 square meters, and more than 1300 shops with duplex structure. The surrounding public warehousing area is tens of thousands of square meters. It is an auto parts trading center integrating trading, warehousing, distribution, information and business. At present, more than 700 industry leaders have entered.
Reasons: Zhejiang, as a major province of economy, has a huge business opportunity in the automotive aftermarket. However, more than 7,000 auto parts manufacturers in Zhejiang and more than 100 auto parts manufacturers in Hangzhou are facing how to quickly integrate into the international auto parts market, participate in global auto parts procurement, and make themselves in an invincible position in the international competition. Jintong Auto Parts City has an incentive role to enhance the grade and grade of the auto parts industry in Zhejiang and realize the brand management of auto parts industry in Hangzhou and Zhejiang.
10 Entertainment Base China Acquires Over 1,000 Original Songs
News: In March, the Entertainment Base has registered more than 1,000 original songs since its registration in China. The most influential domestic original music hatchery—Entertainment Base·China.com; One of China’s largest auto portals—Automobile Hotline·China.com; South Korea’s Kia Motors’ general agent in Zhejiang; CEOs and CEOs of these three companies. The managers are all one person, Zhejiang businessman Wu Duanping.
Reasons: Traditional car dealers no longer stick to the old position of the auto trade, diversification is another way out after the trade becomes bigger and stronger. Going into the IT industry and entertainment industry has expanded the path of traditional trade so that automobile trade is no longer confined to the tangible market. Zhejiang automobile dealers are moving toward diversification.