The competition in the Chinese auto industry has entered the after-sales service area. "Yesterday, Wang Changyi, Secretary-General of the China Automotive Brand Customer Satisfaction Survey Committee, which was on-site assessment of the automotive brand customer satisfaction survey at the Chang'an Group, conducted an evaluation of the automotive brand customer satisfaction survey.æ°–é…†è “ File æ°–é…†è “ 瘢 诳 诳 诳 诳 诳 诳 嬗 嬗 嬗 嬗 嬗 嬗 嬗 Ç– Ç– Ç– Ç– Ç– nbsp?
Car brand survey
On December 26th, the on-site assessment team of the China Automobile Brands Satisfaction Survey Organizing Committee began an on-site assessment of customer satisfaction of three automotive companies including Changan Ford, Changan Suzuki, and Changan Automobile. Relevant persons in charge of the three companies received questions from the members of the organizing committee.
This is already the 16th automobile enterprise that the organizing committee carries out on-the-spot evaluation. This third-party investigation agency of the auto industry, which is called its own brand, has been awarded the title of China JDPower since its launch in September of this year, and JDPower has Internationally authoritative research institutions have been recognized by the international automotive community for their professionalism.
The organization's secretary-general, Wang Ye, and Ye Jingjing started their on-site evaluation of Beijing Hyundai's customer satisfaction on January 13. Since then, they have already had dozens of domestic auto companies such as Shanghai GM, Shanghai Volkswagen, and Guangzhou Honda. Evaluation; "A lot of companies want to conduct evaluations." Wang said that auto makers of their own brands, in particular, have voluntarily requested assessments.
He said that as a survey agency co-sponsored by the China Quality Association, the China Association of Automobile Manufacturers Association, and the China Environmental Protection Industry Association and co-organized by Sina.com, considering the consideration of “caring for†independent brands, it has recently focused mainly on including the FAW Red Flag. The independent brands such as Hafei Motors, Brilliance Automotive, and Geely conducted evaluations.
"After the on-site assessment of Chang'an Group, we will conduct on-site assessment of BYD and other independent brands." Wang Yiyi??
After-sale service into the mainstream of competition
Yesterday, in the on-site assessment of the Chang'an Group, members of the organizing committee scored points in addition to the Changan Automobile's factory buildings and employees’ loyalty. The organizing committee put more energy into understanding the after-sales service of the company. Planning.
The king will use the postal mail to ping the chinensis, the lemon to the north, the larvae, the reefs, and the worms to view the pure ancestors, the negative tactics, the tactics, and the tactics. During the evaluation conducted by Shanghai Organizing Committee in January, the organizing committee of the Shanghai Municipal Public Security Organization of the People's Republic of China (October) witnessed the day when Shanghai Volkswagen launched its brand new after-sales service brand “Techcareâ€.
“Now there are a number of companies that have launched their own after-sales service brands.†Wang Yiyi should be responsible for the “shrimp, shrimp, shrimp, and shrimpâ€. Adding to the slapstick, he is allowed to carry the trick, and sodium is used to discharge beer.
Even self-owned brands such as Brilliance Jinbei have put the after-sales service on the height of the strategy. "After-sales service is not only the direction of competition for future auto companies, it will also be a new growth point for corporate profits." At the Brilliance Gold Cup evaluation site, a top management of the company said.
Independent brands have advantages
The Secretary-General of the Chinese Automobile Brand Customer Satisfaction Survey Committee Wang???????(11) Zheng??? Among the three companies, only the Shanghai Volkswagen CEOs can speak their own number of customer files - 600,000, and most of the companies The person in charge of this concept is very vague.
At present, the establishment of most of the company's customer files is incomplete, or the construction of archives is superficial, which does not really serve the customer.
During the evaluation of Guangzhou Honda, the evaluation staff had checked the user profile at a randomly selected Guangben 4S shop. Found a basic file or establish a preservation, but some of the customers in the file have been lost or lost contact. Due to various reasons, manufacturers can not really understand the needs of customers, and provide consumers with effective targeted services.
Industry experts believe that these companies with independent brands currently have small market shares, relatively concentrated customer groups, and a relatively small amount of customers. Therefore, it is not too late to start customer maintenance from now on. (Reporter Zhang Lidong E Jia)
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