Xinhua Net Hai December 21st (Reporter Gao Lu) Jia Xinguang, chief analyst of China Automotive Industry Consulting Development Corporation, said in an interview with reporters that looking at the domestic automobile market in 2005, automobile marketing faced the following eight dilemmas. Lagged the development of the market:
First, manufacturers and banks attacked on both sides. As a result, sellers' profits fell and sales were difficult. At the same time, the policy changes caused the automotive marketing team to be turbulent, depressed, and lacking decisive will.
Second, manufacturers force businesses to invest a lot of money, seldom consider whether they can make money, but they are required to implement the manufacturer's business philosophy.
Third, in the sales network of depots, the “stabilization strategy†failed. This strategy is intended to be a live sales network, but during this period, the "cylinder" has drastically decreased, and the large car sales market has been in recession. Some manufacturers are still "stinging cylinders."
The fourth is the fast repair chain from the back "outside" 4S shop maintenance business. Most of the 4S shops are located on the edge of the city, far from the residential areas, and the relevant policies restrict dealers from setting up branches. The fast repair chain is characterized by proximity to the community and proximity to customers.
Fifth, auto finance lags behind and affects the development of automobile circulation. Financing is the source of business, and bank loan policies are often in conflict with the needs of dealers.
Sixth, the external conditions of the auto market are getting worse and worse. Such as traffic congestion, parking difficulties, increasing charges, vehicle discrimination, and so on.
Seventh, the development of the western market and the county-level market is still an unsolved topic.
Eighth, the protection of consumer rights is still being ignored. (Finish)