Continental Tire, the world's leading tire manufacturer, announced that its official flagship store in Tmall Mall has officially launched and entered the e-commerce field. In order to provide consumers with the most professional and convenient tire purchase channels, Continental Tmall official flagship store adopts O2O (that is, online purchase / offline store free installation) mode. At present, Continental tires' MC5 series, CC5 series, CPC2 series, CSC series and C4x4C series products have been put on the shelves, and the first phase will be first launched for trial operation and sales in Shanghai.
Continental Tmall's official flagship store provides a one-stop service experience. Consumers can easily purchase the most suitable tire products for their car through a variety of screening modes such as car brand, product features and size, and choose to install the store. After the payment is completed, the online appointment installation time is made, and then the tires can be installed in the physical store according to the appointment time, thereby maximizing the waiting time for the consumers. At the same time, Continental Tmall official flagship store also has a professional online customer service, which can answer questions for consumers and provide the most prompt and intimate personalized consulting services. In order to protect the rights of consumers, Continental Tmall's official flagship store promises no reason to return the goods for 7 days, so that consumers can eliminate all worries and enjoy a safe and reliable shopping experience. Not only that, Continental Tmall's official flagship store also launched a surprise sweepstakes during the opening period. When shopping, sharing or signing in the store from February 1st to February 10th, 2015, you will have the opportunity to receive special Continental tires. Customized limited edition exquisite gifts to give back to consumers for a long time support for the brand.
Since entering China in 2006, Continental tires have always regarded China as one of its most important strategic markets. The opening of Tmall's official flagship store and entering the e-commerce retail sector is another major move for the brand to expand its marketing landscape in the Chinese market. Mr. Deng Jie, General Manager of Continental Horse Tire (China) Co., Ltd. said: “In recent years, e-commerce has risen rapidly in China and plays an increasingly important role in consumers' daily lives. Therefore, Continental tires hope to pass Establish an official e-commerce platform to meet the needs of consumers online, but also to optimize and enhance the consumer experience, to close the relationship between each other, and further expand the brand's influence in China." In the future, Continental Tmall official The flagship store will continue to collect all the products of the brand and launch more exciting promotional activities to bring more benefits to the consumers.
For more information, please visit the official Continental Tmall flagship store: http://continental.tmall.com/
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