·In 2015, independent car companies chose to contrarian expansion in Russia

The oil price continued to be low, and the exchange rate of the ruble fluctuated because the geopolitical conflict between Ukraine and Russia and Europe and the United States did not seem to find a balance point. In 2015, Russia’s overall economy was at risk of shrinking, and all of this will be directly manifested in the automobile market. They are not optimistic. Under such circumstances, several independent auto companies in China have chosen to attack the trend and look for opportunities in the “crisis” to deeply cultivate the Russian auto market.
Lifan set a record for the best sales in a single month in December last year, selling 3,866 vehicles, up 21% year-on-year. One of the reasons is that the ruble of the ruble at the end of last year caused the Russian people to buy new cars. In addition, the end of each year is the best sales season in Russia. It is also the tradition of the Russian people to buy the new year at the end of the year. Another major reason is that the Lifan model has not raised prices last year and is also involved in the trade-in program. In 2014, Lifan sold a total of 23,619 vehicles, down 14% year-on-year.
Lifan's strategy in the Russian car market is distinctive, that is, low-cost promotions and expansion of its market share. After gaining sufficient market share, it is possible to increase brand awareness. The person in charge of Lifan Russia said that the Lifan Lipetsk plant construction will be carried out in strict accordance with the planning progress, and the dealer network will continue to expand. Ten new stores will be opened this year, and if all goes well, the total number of newly opened stores in 2015 will be 30. The compact SUV X50 will be launched this year and will be assembled in Russia. The Lifan 820 will be exported from China to Russia. In 2016, the X70 large-scale SUV full-drive model will be launched. The car is equipped with a 2.0-liter turbocharged engine and a six-speed automatic transmission.
Lifan also acknowledged that its business in Russia is at a loss, and has been prepared for three years without profit. The Russian auto market is Lifan's overseas core market. Lifan has invested heavily in the Russian auto market. Of course, the risk is also accompanied by Lifan, and Lifan's strategic planning in Russia is successful. After a few years, it was handed over to the Russian auto market to answer.
After the hippocampus resumed sales in Russia, it was still in its infancy and sold a total of 1,009 vehicles last year. However, Haima is determined to continue to deepen its sense of presence in Russia. At the end of last year, the ruble exchange rate collapsed, high-profile announcements will be established in Russia.
At the Detroit Auto Show this year, GAC announced that it will build a factory in Russia, but everything needs to be based on how it lays out the Russian auto market. It chooses Russia's economic turmoil to cut in, demonstrating the determination of Chuanqi to enter the Russian auto market, whether it can be successful or not.
The Great Wall started construction in Tula last year. In February this year, ten new Haval brand dealerships will open, and the new independent dealer network marketing system, but the Russian auto market this year is a big test for the Great Wall. The Great Wall sold a total of 1550 vehicles last year, a year-on-year decline of 25%.
On January 12th, Geely announced in the Russian auto market that the price of its entire model is raised by 7% to 10%. This year will also expand its dealer network, will be listed on the new car Emgrand X7 (SUV models), Emgrand EC7 new models, will also launch a new GC9 models. Geely sold a total of 18,828 vehicles last year, a year-on-year decline of 31%.
Chery sold a total of 18,139 vehicles in the Russian auto market last year, down 9% year-on-year. Chery has chosen to expand in Russia this year, and has not released news.
Last year, the performance of the Russian auto market has been sluggish. The sales volume of the auto market continues to fall in the channel of the downtrend. This year, the auto market is expected to fall sharply. The current situation of the Russian auto market, all participants must be patient, but the future plans of the manufacturers have not changed.
Volkswagen will invest 1.2 billion euros in Russia in 2018, of which 250 million euros will be invested in the construction of a new engine plant. The engine has already entered the completion stage, and the engine will soon be put into the test phase. The official official announcement of the factory opening will be later this year. The Moscow State Parts Supply Center is also under construction and will also be opened in the second quarter of this year as planned.
Volkswagen's Audi, the distribution store accelerated expansion, opened three new stores last year, and currently has 59 stores in Russia. In mid-2015, the new "Audi City Moscow" top image store will be opened in the center of Moscow. Audi directly invests 18 million euros. The same top store is currently available in only three major cities in London, Beijing and Berlin.
According to data from the European Automobile Association's Automobile Manufacturers Committee, the Russian auto market sold a total of 2,494,404 light-duty vehicles and light commercial vehicles in 2014, a year-on-year decline of 10.3%. It is predicted that the Russian auto market will fall sharply this year.
Russian auto statistics consulting company released the latest report, showing that the Russian second-hand car market was eye-catching in 2014. The total number of re-sold re-sales of used light vehicles was 6.1 million, up 6% year-on-year. The total number of resale registrations of used light commercial vehicles was 469,000. , up 4% year-on-year. The economy is in a downturn, new car sales are falling, and used car prices are bullish.
Autonomous car companies have entered the Russian auto market. Most of the auto companies are less than three or five years old. The long-term has been around for ten years. There are also new car companies entering, especially the self-owned brand cars owned by large state-owned car companies. This trend is nearly one or two. The year is very obvious. Many complementary advantages have attracted Chinese car companies to enter the Russian market. There are many uncertainties that are characteristic of the Russian auto market. Whether it is hoped to be based on the Russian auto market for a long time, it will be determined by the long-term overseas strategic planning of major auto companies.

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