According to the US "Automotive News" reported on January 31, the modular platform of Nissan Motor Co., Ltd. realized the sharing of parts and components of the model and reduced the cost, but previously concentrated on the sharing of internal parts. In the future, Nissan plans to share its “visible†parts.
Shiro Nakamura, Nissan's global chief designer, said that Nissan will introduce standardized components such as steering wheels, mirrors and door handles, and more and more details will be standardized.
After standardization, the impression of a uniform appearance and lower cost will become a risk. However, Nakamura believes that if used properly, it will not only reduce costs, but also improve quality, and thus the same brand style, which will help to strengthen the brand position. Nissan will produce more common visible parts, upgrading the interior of the entry-level model to a higher version, increasing cost and quality advantages.
By sharing more parts, Nissan's goal is to cut procurement costs by 20% to 30% and cut investment projects by 30% to 40%. At the end of 2013, the redesigned Nissan Rogue crossover car was launched, the first Nissan car to be developed using a new strategy.
Nissan has cooperated with Renault before and has its own modular platform of CMF. The design concept of this platform is the most flexible. The platform is not a platform of traditional meaning, but a “hybridâ€. Under the CMF design concept, Nissan has greatly increased the sharing of parts across models and platforms. The proportion of parts and components will reach 80%. The CMF design concept can reduce expenses and accommodate the latest technology.
It is understood that the first cars designed based on the CMF platform will be completed in 2016. In addition, CMF modular production can help Nissan to apply universal parts to 1.6 million vehicles, while the current common parts cover only 50,000-200,000 vehicles.
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