Michelin launches worry-free line 2.0 service
In January 2015, Michelin (China) Investment Co., Ltd. announced the full launch of the Worry-Free Member Club Service for Card Passenger Cars (herein referred to as No Worries Line) 2.0, which is a comprehensive upgrade to No Worries Line 1.0. Worry-free 2.0 aims to continuously improve user experience and improve customer satisfaction through a more convenient, user-friendly communication platform and service content. This service upgrade is yet another innovation that Michelin has continuously promoted in the development of the card and passenger car market in China.
Michelin No Worries Club
Since 2008, Michelin has launched a worry-free member club service for card and passenger car users in mainland China and Hong Kong. The service content includes point redemption, on-site service, information delivery, member website, member activities and exclusive VIP service. The new worry-free line 2.0, in addition to the traditional two-way communication platform for worry-free official website and worry-free service nationwide service hotline, the new WeChat platform and mobile website will help Michelin interact with end users more flexibly. Users can also be informed of tire maintenance and repair information, transportation industry development information.
Mr. Lu Huifeng, Vice President of Michelin (China) Investment Co., Ltd., said: “In the industry, Michelin not only plays the role of the technical leader of the player, but also leads the innovation in service. We always adhere to the actual needs of users as the starting point and adjust in time. Our service hopes to provide users with more care through the launch of the "Worry-free 2.0" to help them improve their operational efficiency while driving safely."
In order to better meet the needs of consumers, no worries 2.0 has proposed five new service contents: worry-free exclusive, driver collection, exciting activities, service express, and personal secretary. Worry-free special section will provide users with more preferential information. In the driver's collection, Worry-free will deliver more product knowledge, industry information and tire maintenance knowledge to end-users. In addition, a large number of new product trials and promotions are effectively disseminated through the exciting event channel. The service express link will help users to find Michelin dealer network coverage and product information more quickly and effectively. The portable secretary includes a number of practical tips, including driving books and calendar reminders that will help the user to safely drive and effectively improve operational efficiency. In the future, worry-free banks will continue to introduce small tools such as fuel-saving accounts and long mileage books.
At present, the number of worry-free members nationwide has reached more than 26,000, covering more than 500,000 vehicles. With the industry-first customized membership service model, Wuyixing provides a wide range of value-added services for card and passenger car customers, which can effectively help users reduce operating costs, increase profits, and more effectively ensure the safety of fleet vehicles and drivers. .
As a global leader in tire technology, Michelin has been contributing to sustainable transportation for many years. The introduction of Michelin No Worries 2.0 is a full interpretation of this concept. In the future, Michelin will continue to innovate and optimize every service provided to consumers and commercial customers.
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