According to the staff of the National League for All Leagues, the domestic auto industry has begun to enter a period of steady growth from a period of rapid growth due to the country's adjustment of fuel tax and the lifting of bans on small cars nationwide. The second- and third-tier automobile markets, which are mainly based on micro-consumer spending, are also increasingly active. With the addition of a large number of new micro-customers, the domestic micro-customer market has gradually emerged a new market pattern. The third-generation micro-customers have escaped the predicament of the previous two generations of models and their market performance has been outstanding.
Technological backwardness The performance of the first two generations of micro-customer markets is poor
As we all know, for many years, low-end and mid-level micro-customers that meet the basic loading and pulling functions are the main products of the micro-market. With the characteristics of being cheap and durable, the low-end micro-customers have a relatively broad market space in the urban and rural areas, second, third and third-tier cities and towns in China. However, because most of the vehicle models are relatively backward and their appearance is generally old, the micro-market has been in a sluggish state.
With the continuous improvement of vehicle technology and integration with the world, various manufacturers have developed sophisticated, high-security, high-performance, economical and passenger-friendly fine-end micro-micro Passengers, and attack the city in this subdivided area. Professionals pointed out that the third-generation micro-customers represented by models such as Changhe Freda, Hafei Public Opinion, Dongfeng Xiaokang, etc., made a high-profile appearance, spurred the enthusiasm for the production and sales of the micro-customer market, making the micro-customer market, which has been in the doldrums, prosperous. The momentum, consumers' enthusiasm for the micro-car models has also been significantly improved than before.
Prominent emergence of outstanding performance in the third generation micro market
According to statistics from the National Information Center, in recent years, the sales growth of second- and third-tier regional markets has been around 40% and 50% respectively, far exceeding the national average growth rate of less than 15%. Among these, the sales of mini vehicles accounted for a considerable proportion. Sales figures for 2006 show that one out of every five car buyers choose to buy mini-micro or micro-trucks. According to people in the industry, the third-generation micro-enterprise has gradually been favored by consumers because of its advanced technology and philosophy. Therefore, it is reasonable to expect that market sales will continue to increase.
The industry believes that the third generation of micro-customers has a common feature, that is, in terms of appearance, technology, compared to the first and second generation micro-customers have different degrees of improvement, and prices are between 3-5 million. The third generation of micro-compass has performed well in the micro-substance market with its stylish appearance and high cost performance, and its market share has gradually expanded. The first and second generations of micro-customers are less competitive due to unfavorable factors such as appearance and technology.
Leading the trend Changhe Freda set off the third generation of micro-off wave
Among many manufacturers. Changhe Automobile recognized this before other manufacturers. Since 2005, the micro-bus market has begun to escalate into a new generation, and Changhe Freda has also taken the lead in launching a micro-subsidiary wave in the micro-off market.
As one of the “four major families†in China’s mini-vehicle market, Changhe Auto’s total sales in 2003 have exceeded 1 million units. In 2002, the annual sales of 150,000 units were the biggest ones. In recent years, faced with the continuous increase in automotive consumer demand and the continuous seizure of market share by mini-cars, Changhe Automotive has intensively studied market trends and proposed bold innovative ideas for micro-customers in design, technology, and deployment toward car sales. Appearance aesthetics, safety and comfort, economical and practical realization of an unprecedented breakthrough, with the concept of the car to create the first "using the car configuration, applicable micro-passenger prices," the micro-passenger III generation model - Freda.
Changhe Auto's bold innovation and intensive cultivation have achieved true financial experience and test in the market competition. With the salient features of "a sedan-like design, a more stylish appearance, a bigger and more agile space, a more comfortable experience, and a lower total cost of ownership," Furuida has been favored by the market since its launch in May 2006. Soaring all the way, the listed 8 months sales volume has reached 23,000 units, creating a new generation of micro-customer market upgrade wave. Changhe Automotive has responded to market trends and meticulously crafted micro-customer III generation Freda has already demonstrated market power.
Since the beginning of this year, immediately following Freda, Changan Star II and Wuling Hongtu have also joined the micro-class III generation. People in the industry believe that the micro-customer III with beautiful appearance, safety, economy, and technology conforms to the development trend and market demand of mini-vehicles and will promote the overall quality of micro-customers. At the same time, in the context of the explosive demand in the secondary and tertiary markets, the micro-subsidiary III will usher in an unprecedented opportunity for development.
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