On January 20th, LeTV held a press conference with the theme of “Defining the Futureâ€, which for the first time publicized the specific progress of the supercar “SEE Planâ€. LeTV official said that LeTV's goal is not only to build electric vehicles, but to build a complete automotive Internet ecosystem.
As the first phase of the "SEE Program", LeTV released the first set of smart car UI system in China - LeUI Auto. This is LeTV's first product related to the car-making plan. It is an extension of LeTV Eco in the automotive field. It marks that the LeTV car-making plan has begun to make substantial progress and results.
On the same day, Wang Chuanfu, Chairman of BYD's Board of Directors, expressed to the media a clear attitude towards the Internet-made car event: “This is just a concept and hype.†He believes that the Internet is a strange argument for the car, “the Internet's own hardware. Equipment can't change, how can you change the equipment of the car?" In his view, the car belongs to the traditional manufacturing industry, and the Internet does not have the conditions for subversion. "As for how the Internet made cars, it was a joke."
Today (January 22) LeTV CEO Jia Yueting quoted Gandhi's famous quote to respond: "First they ignore you, then they laugh at you, then they fight you, then you win. - Gandhi". (They first ignore you, then laugh at you, then fight with you, and then your victory day.)
Jia Yueting’s confidence lies in the fact that LeTV believes that the future automobile industry will definitely move towards new energy, to electrify, intelligent and fully interconnected. Moreover, Tesla's success story is at hand. In Jia Yueting's view, LeTV has the confidence and ability to produce a super car that is not weaker than Tesla or even beyond Tesla.
According to the internal LeTV, it is not behind Tesla in terms of technical reserves. At present, LeTV has established a super car independent research and development team in Silicon Valley, including battery, vehicle design, power system, induction system, etc. R & D members mainly come from four aspects of professional talent: traditional automotive manufacturing, electric smart car manufacturers , Internet industry, intelligent hardware industry. This may be LeTV's greatest confidence.
What is the so-called LeTV super car? Will it really be liked by consumers like LeTV? Jia Yueting, who is full of confidence, what kind of car team has he established? There is also a growing trend in the qualification of super car production. The answer to these questions, Sohu Auto answered the first-hand information obtained from the press conference.
Who is helping Jia Yueting to realize the car dream?
At the press conference, LeTV co-founder and chief operating officer Liu Hong announced the official establishment of LeTV Supercar (China) Co., Ltd., former general manager of Infiniti China Lu Zhengyu as vice president. Prior to this, former General Manager of Sohu Automotive Division He Yi has joined as the CEO of LeTV Holdings.
At the research and development level, according to the previous LeTV human resources department vice president Jiang Xiaolin revealed in the circle of friends, the current super-car global technical team has reached more than 260 people. Its R&D team covers traditional vehicles, electric vehicles, intelligent hardware and the Internet. In addition to cooperation with companies such as Google, it has also recruited many talents in Tesla, Mercedes-Benz, BMW, GM, Ford and other car companies.
On the other hand, LeTV has an important partner: BAIC. In this project, BAIC will transport its own electric vehicle technology and related parts and components supporting system.
What kind of car does Jia Yueting want to build?
According to the “See Plan†announced by Jia Yueting on Weibo last year, LeTV will build the best Internet smart electric vehicle and establish the automobile internet ecosystem through completely independent research and development.
What is the "LEUI" system?
At the press conference, LeTV released the intelligent system "LEUI". LeTV, the director of TV UI system development, said in the introduction that this will be the bridge between the “music fans†and the music industry. The system is built around the vertical integration of "platform + content + terminal + application". Through the ecological structure of one cloud and multiple screens, intelligent terminals in different application scenarios can access the LeUI system to obtain rich and rich LeTV ecological services. Including LeUI system Auto version, LeUI system Mobile version, LeUI system TV version, in the LeUI system to create a fan life circle, smart devices such as cars, mobile, TV, etc. can achieve seamless integration of multiple screens, interconnection and interoperability. LeTV has also become the first Internet company in China to open a full-terminal UI system after Apple and Google.
The LeUI system Auto version released by LeTV adopts a sidebar design with a simple interface, which can realize multi-touch and somatosensory motion recognition, allowing the driver to achieve blind operation. Moreover, the voice function deeply integrated with the LeUI Auto version enables the car to become a driver's personal assistant.
In addition, the UI system is deeply integrated with the online map navigation function and the original group social function for the first time, and can realize the Internet service of the whole terminal, and fully open the terminals of mobile phones, automobiles, televisions, etc., so that the driver can understand the car condition anytime and anywhere. Conduct violations, vehicle condition monitoring, maintenance, manual services, etc. in real time.
LeUI Auto version is equipped with super entertainment function, you can listen to online music, internet radio, and connect with LeTV's massive genuine video resource chain to add fun to parking and leisure. Through the cloud service, you can display the status of the vehicle on a mobile phone or a super TV, and remotely control the vehicle to truly integrate the car into a smart family life.
Are we buying a super car?
According to LeTV, this will be sold worldwide, in terms of price, will continue to adhere to the "double performance, half price" principle that LeTV has always insisted, or will be much cheaper than the current car price. Jia Yueting also believes that LeTV electric vehicles should make the people affordable and use them well.
According to the reality of the business model disclosed at the press conference, LeTV will launch marketing operation services to create an innovative ecological model. LeTV is also thinking about adopting cost pricing, instead of making profits from users at one time, but earning long-term benefits through post-ecological services. In addition, it is reported that LeEco plans to conduct marketing and sales through the Internet, significantly reducing costs, thereby reducing user purchase costs.
Did LeTV get the qualification for automobile production?
According to the draft of the “Interim Provisions on the Investment Project and Production Access Management of New Pure Electric Passenger Vehicle Manufacturers†announced by the National Development and Reform Commission last year, the applicants must have more than 3 years of research and development basis for pure electric passenger vehicles, with a professional R&D team. And the vehicle is developing R&D capability, mastering the core technologies of vehicle control system, power battery system, vehicle integration and vehicle lightweighting, and the corresponding test verification capability. It has the independent intellectual property rights and authorized of pure electric passenger vehicles. Related invention patents.
The left hand is holding Beiqi, and the right hand is the great enthusiasm of the Chinese government in the new energy industry. At present, LeTV is not very worried about the qualification of production. He Yi also said that LeTV is actively interacting with the government and is progressing smoothly. He hopes to become the first company to obtain qualifications.
What problems have been solved by LeTV?
It is said that the day before the throwing of the car-making plan, Jia Yueting, who was also visited by the five major institutional investors in the hospital, was facing a huge shortcoming of the car-making plan. As of now, LeTV's more plans for funding have not been disclosed.
In addition, LeTV's supercars have more questions to answer, such as the market positioning of the super car, expected release and launch date.
However, LeTV, which is “coming in the first place†in the automotive industry, does need to give itself more time. Prior to this, LeEco will be the first to enter the automotive market through the release of the "LEUI" system.
LeTV launches China's first smart car UI system On January 20th, LeEco held a press conference with the theme of “Defining the Futureâ€, which disclosed the concrete progress of the supercar “SEE Plan†for the first time. Announced the establishment of LeTV Supercar (China) Co., Ltd. and officially announced that Lu Zhengyu, the former general manager of Infiniti China and Asia Pacific, joined the company as the vice president of LeTV Supercar (China) and reported directly to LeTV's chairman and CEO Jia Yueting. At present, LeTV's global supercar R&D team has reached more than 260 people.
On the same day, LeTV also announced a new LeUI system, which will be built by the UI and Lecloud, and will run through all LeTV smart terminals such as cars, mobile phones and TVs.
As the first phase of the "SEE Program", LeTV released the first set of smart car UI system in China - LeUI Auto. This is LeTV's first product related to the car-making plan. It is an extension of LeTV Eco in the automotive field. It marks that the LeTV car-making plan has begun to make substantial progress and results.
LeTV's goal is not only to build electric cars, but to build a complete automotive internet ecosystem.
Industry big coffee joined LeTV Supercar Company on December 9 last year, LeTV CEO Jia Yueting announced on the microblog the sneak one-year "SEE plan", LeTV became the world's first Internet company to announce the car, attracting global media and cars And the strong concern of Internet companies.
At the press conference on January 20th, the "SEE Plan" strategy was officially exposed. The goal of the "SEE Program" is to create the best super electric vehicle system through complete independent research and development, to realize the electricization, intelligence and internet of the car. At present, LeTV has established a world-class R&D team in Silicon Valley, USA, and adopted innovation. The way to conduct research and development. LeTV will adhere to the principle of “luxury technology, complete ecology, ultimate experience, and subvert the priceâ€. It will use the Internet to market super cars, reduce the cost of purchasing users, and earn long-term benefits through all-ecological services. Super-car manufacturing will adopt a global layout and its sales will also target the global market.
On the same day, Liu Hong, the vice chairman of LeTV Group, announced that LeTV Supercar (China) Co., Ltd., which was invested by LeTV Holdings, has been established. The company will be responsible for the business of LeTV in China. It is the same as LeTV and LeTV. The holding company's brother company.
Liu Hong also announced that Lu Zhengyu officially joined LeTV as the vice president of LeTV Supercar (China). Lu Zhengyu was born in August 1968. He graduated from the Automotive Engineering Department of Wuhan University of Technology in 1990 with a bachelor's degree in engineering and has 25 years of senior experience in the automotive industry.
Prior to joining LeTV, Lu Zhengyu was the general manager of China and Asia Pacific in Infiniti, and was one of the few local talents in the Chinese automotive industry to serve as general manager of a multinational company. Previously, Lu Zhengyu also held key positions in Ferrari China, General Motors China, and Ford Motor China.
In addition, Le Yi car network CEO He Yi also revealed that the current global super car R & D team has reached more than 260 people, many top experts from the United States, Britain, Germany have recently participated in many closed doors in Beijing LeTV headquarters The meeting conducted in-depth exchanges on key issues related to super-car related technologies, operations and supply chains, and explored the future development trend of the automotive industry.
Building China's first full-terminal UI system LeTV's philosophy is to create products that make users crazy, and of course there are prices that make users crazy. Revolutionary products have changed every few years to change people's lives, but now, only revolutionary products are completely inadequate, and revolutionary products and revolutionary ecosystems are needed. Extremely demanding, not just hardware and software, but a complete ecosystem of vertical integration. The LeUI system is an important part of the entire LeTV ecosystem.
The LeUI system will cover cars, mobile phones, TVs, etc., providing users with a complete and unified UI operation experience, truly achieving seamless connectivity, one cloud and multiple screens.
The system is built around the vertical integration of “platform + content + terminal + applicationâ€. Through the ecological structure of one cloud and multiple screens, intelligent terminals in different application scenarios can access the LeUI system to obtain rich and rich LeTV ecological services. Including LeUI system Auto version, LeUI system Mobile version, LeUI system TV version, etc., in the LeUI system to create a fan life circle, smart devices such as cars, mobile, TV, etc. can achieve seamless integration of multiple screens, interconnection and interoperability. LeTV has also become the first Internet company in China to open a full-terminal UI system after Apple and Google.
The TV version of the LeUI system is by far the best smart TV operating system on the planet, and the world's first operating system with the most versatile control and the only weekly update.
The LeUI system Auto Edition is the first product of LeTV's car-making program. It is also the first smart car UI system in China. It lays the operating system foundation for the launch of LeTV supercars, creating the ultimate experience of the car Internet ecosystem for users, and integrating the car into intelligence. life. The LeUI system Mobile version will enable mobile terminals such as mobile phones to achieve an unprecedented experience.
The LeAuto system Auto version released by LeTV has more amazing features than the on-board system currently on the market. The sidebar design is adopted, and the interface is simple, and multi-touch and somatosensory motion recognition can be realized, so that the driver can realize blind operation. Moreover, the voice function deeply integrated with the LeUI Auto version enables the car to become a driver's personal assistant.
In addition, the UI system is deeply integrated with the map navigation function and the original group social function for the first time, and can realize the Internet service of the whole terminal, and fully open the terminals of mobile phones, automobiles, televisions, etc., so that the driver can understand the car condition anytime and anywhere, real-time Conduct violations, vehicle condition monitoring, maintenance, labor services, etc.
LeUI Auto version is equipped with super entertainment function, you can listen to online music, internet radio, and connect with LeTV's massive genuine video resource chain to add fun to parking and leisure. Through the cloud service, you can display the status of the vehicle on a mobile phone or a super TV, and remotely control the vehicle to truly integrate the car into a smart family life.
On the same day, LeTV released the Lite version of LeUI Auto, which is divided into tablet ROM version and mobile APP version, and will launch the car three kits as soon as possible. These kits will realize the functions of fixed mobile phone, convenient driving and information collection. The first release will be the ROM version. After the press conference on the day, the beta will be recruited at the fan forum (bbs.letv.com) and will be available for download on February 3. LeTV also went on the car system official website car.letv.com on January 20th.
The car is being redefined The LeEco Supercar "SEE Plan" is another major leap and development of LeEco's ecology at the height of the future.
Previously, LeTV had established its own R&D team in Silicon Valley, and the Chinese domestic car team is growing rapidly. The LeEco Supercar has been targeting the global market since its inception and is synchronised with LeTV's entire overseas strategy.
The super car with SEE is not only an electric car, but a complete car internet ecosystem. Electricization, intelligence, and Internet make the super car not only more scientific, but also cooler, more dazzling and more fashionable. Not only subverting products, including research and development models, marketing models, business models, and operating models will completely subvert the traditional automotive industry.
In the view of Le Yue's chairman Jia Yueting, the best way to define the future is to create it. He is full of confidence in LeTV's car, just as LeTV has changed the TV industry. "LeTV to build a car" will inevitably lead more peers to join the Internet electric vehicle industry, greatly shortening the development time of the Internet electric vehicle industry.
Now, the LeUI Auto version has been unveiled as the first product under the LeTV Supercar program. Although it is still only the Lite version, some functions are still in the initial stage. In LeTV, “10 million people participate, thousands of people develop, and thousands of people use it. Under the concept of “Millions of people spreadâ€, the LeUI Auto version of the Internet vehicle system will continue to improve, laying a solid foundation for the final appearance of the LeTV supercar.
The LeUI Auto version proves that LeTV has its own unique ideas for the future car. This in-vehicle system itself is full of imagination for the future car life, and the car is being redefined.
LeTV has taken steps to promote the auto industry revolution and realize the ideal road to subvert the traditional European and American automobile giants and effectively solve the haze and traffic congestion.
LeUI Auto features highlights 1: Smart Voices understand your needs LeUI Auto has advanced intelligent speech recognition that makes it easy for cars to understand your needs, enabling full system voice control. Through voice control, the driver's hands are also liberated, so that the driver's gaze does not deviate from the established driving route, making driving safer.
For example, “I want to go to Tiananmen Square†to achieve automatic navigation; just say “I want to listen to the song of ***â€, the system will automatically search for your favorite songs online, and realize the seamlessness of people and cars through voice. communication.
According to market research firm IHS Automotive, as of 2020, 68 million cars worldwide will be equipped with voice control.
At present, R&D personnel are also developing artificial intelligence voice interaction. In the near future, the in-vehicle system will become a driver's personal assistant, which can actively remind drivers and occupants to communicate and interact with each other. It will also implement more intelligent functions.
2: Cool and convenient operation, you can get the LeUI system Auto version with a swipe of your finger. The interface is simple and easy to operate. With the sidebar design, the driver only needs to gently tap and use one hand to operate, reducing driving and watching the screen. The number and timing of driving makes driving safer.
In the process of driving a traditional car, if you want to answer the phone, the driver can only grasp the steering wheel with one hand and operate the mobile phone with one hand. Due to the complicated operation of the mobile phone, it is easy to cause a traffic accident.
In the statistics of the transportation department, many traffic accidents are caused by the driver making a phone call while driving. When the driver makes a phone call while driving, there will be a "vision stenosis". Even if the driver uses the hands-free earpiece device, the perception of peripheral vision is reduced. In addition, the driver who concentrates on driving is more than 50% more likely to remember the traffic information than the driver who is distracted, and the driver who dials the call has at least 50% less attention. Therefore, this is more likely to cause traffic hazards. This security risk can be largely solved by the LeUI Auto version of the Internet in-vehicle system.
According to the LeUI Auto version of the research and development staff, with the continuous iteration and improvement of LeUI Auto version, LeUI Auto version can also achieve blind operation through touch gestures and somatosensory actions, the driver only needs to lift his hand to answer the phone, and the finger The next call, the phone will automatically hang up. In the future super car, you can also control the temperature of the car, adjust the car audio, choose to play the song, adjust the seat position, change the cruising speed by waving, tapping, pointing, grabbing, gathering or waving. And other functions.
3: The intelligent map with the travel group and real-time intercom function LeUI Auto version integrates the map navigation function into the whole system for the first time. It can update the road condition in real time online, and can predict the road ahead in advance and provide the driver with a The fastest and simplest route to help drivers save time and get to their destination quickly.
In addition, the LeTV smart car UI system will also predict the driving route between the family and the company in advance according to the driving habits of the driver. When driving away from home in the morning and sitting in the driver's seat, the system will actively provide an optimal route to make your schedule more compact and efficient. When driving on the road, when the passengers on the bus or the driver encounters an urgent problem, it will quickly provide you with the nearest hotel or public restroom based on the precise map data.
What's even cooler is that the LeTV Smart Car UI system also features original travel groups and real-time voice intercom social functions. Three or five friends meet on holiday, in the traditional car, if you want to know the specific location of your friend, how far away from you, traffic is smooth and other information, what you can do is to communicate one by one. But now, you don't have to call to know where they are. On the LeTV Smart Car UI system, it can accurately display their position on the screen by interacting with the cloud and display the distance between you and them so that you can see at a glance. Moreover, you can talk to your friends in real time through the system and let the walkie-talkie go to hell.
4: Super online entertainment makes the journey no longer difficult. LeUI Auto has a superb entertainment function that allows drivers and passengers to laugh and laugh, no longer lonely.
The LeUI Auto version can play online music, internet radio, local music, FM radio, and provides a rich video library of LeTV. It has more than 5,000 movies and 100,000 episodes of TV series, allowing drivers and back seat passengers to hear the most. Beautiful music. See the best-looking movies and TV shows, the most exciting sports videos and the most hilarious comedies... And these online content can be synchronized with the user's mobile TV, so you can continue to watch and listen on various terminals.
For the passengers in the sub-seat and the rear, on the long journey, you don't have to just sleep or play mobile phones or brush WeChat. The wonderful video programs can make them forget the loneliness and add more interest in tourism.
In the future super car, the rear seat passenger will be equipped with a special display screen, and the sound system connected to the car, the entertainment function of the whole system will be more abundant.
5: One cloud multi-screen can also control the car in bed. LeUI Auto version of the car system can interact between the car and the car, the car and the road, the car and the person, the car and other intelligent terminals, so that the car is more intelligent. Through its intelligent platform, drivers can remotely manage and control cars on mobile phones and super TVs.
This vehicle management platform enables Internet-based car services. Generally speaking, the driver can easily find information on auto repair auto parts, car rental, enterprise vehicle management, automobile manufacturer, 4S shop, vehicle management office, insurance, emergency rescue, etc. through it, and can also reserve vehicles through it. Maintenance, violation of regulations, vehicle condition monitoring and other functions. Learn about your car anytime, anywhere, and effectively prevent situations like forgetting to pay a fine for violations and forgetting about car maintenance.
According to the research and development staff, in the Lite version, users can check the status of the car in real time through mobile phones and TVs, and in the future super car, you will be able to control the car while lying in bed.
On January 20, 2015, LeTV Supercar China was established in Beijing and Lu Zhengyu was vice president of China. He Yi, CEO of LeTV Auto Network, also appeared at the press conference to show more details of the LeTV supercar. LeTV also released the intelligent system "LeUI" and launched the LeUI Auto version.
What is the LeUI system?
LeUI system is the first ecosystem in China to release fully intelligent terminals. It is based on multi-screen unified, interconnected and extremely experienced UI system. We believe that LeUI system will bring different users to all users in this intelligent era. The ultimate experience.
What is the LeUI system Auto version?
The Auto Edition of the LeUI System is primarily a system for cars, but at the same time a complete automotive Internet ecosystem. As with LeTV Super TV, a number of hardware and functions are integrated into the TV. The LeUI system Auto Edition will work with the user to create the ultimate experience. Carry out the concept of using thousands of people and developing millions of people. By collecting user feedback, iterating quickly, and building our own systems with our users.
What are the main features of LeUI Auto Lite?
More safety features: Simple style ensures that safe drivers can easily control with a single click. This design allows the driver to minimize the time to watch the screen and concentrate their energy on the road to maximize the guarantee. Driving safely.
Function 2: Complete blind operation Interactively provides gestures and somatosensory operations. The driver does not need to actually touch the display screen, and only needs to make gestures and actions to complete the corresponding operation.
Function 3: Intelligent voice call should be our voice provides full terminal voice operation, all systems can be completed by voice. For example, if you want to navigate, we say "I want to go to Tiananmen", the system will automatically start navigation and take you to Tiananmen Square. In the process of navigation, you say a song to the system, it will automatically give you a song. The purpose of our design is to let the driver focus on driving, to maximize the safety of driving, while driving safely, let the driver enjoy the fast and convenient operation brought by high technology.
One-stop convenient service Function four: map navigation In this system, the map module is deeply integrated, and the map navigation becomes a part of the system. Its design, interaction and function are consistent with the system. On the map function, it provides real-time online maps, real-time road conditions, location scores, and point-of-sale synchronization. At the same time, it also provides social functions, you can talk to your peers, you only need to look at the map to see where your companions are.
Function 5: Auto Service Now that there are a lot of car services, we hope to achieve a one-stop experience, through the system's fully integrated and consistent experience. Including our limit number inquiry, illegal inquiry, O2O car beauty, car maintenance, and driving service, all will be presented to users through our UI system, one-stop service. Deep integration system, giving users a consistent, undivided experience, and a complete experience. A smart car will bring you everything you want.
Audio and video entertainment rich features six: music among the car users, music is a strong demand, in addition to providing local MF offer, we also provide online music, radio, audio books, it is a cloud-synchronized music system, for example on the car After listening to a song, I didn’t finish the game. When I open the Super TV, I will continue to play the song that the car has not finished playing.
Function 7: Video LeTV has the most complete copyright content in China. We can let our drivers and passengers enjoy the latest TV dramas during driving during the rest of the journey, such as "Returning" "And so on, you can get an experience on our features. We offer a wealth of entertainment content that makes our drivers and passengers a journey full of pleasure and freshness.
One cloud multi-screen to build smart car life Function eight: remote vehicle management Based on the cloud-based technology architecture, we can remotely control the equipment and let our equipments interconnect. For example, on a mobile phone and on a super TV, you can manage and view the status of the car, you can see the number of kilometers traveled by the car, and so on.
Function 9: Multi-end automatic synchronization Based on the cloud-based technology architecture, we can also realize multi-end data synchronization from time to time. When I get on the bus, the system will automatically remind me that there is a meeting at 10:30 today, please don't be late. Make our lives easier.
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