In the domestic three major automobile groups FAW, Dongfeng and SAIC, SAIC has the strongest financial strength, but in the field of commercial vehicles, compared with the brilliant achievements of Jiefang and Dongfeng trucks, SAIC apparently has no place to show off. However, this situation will change.
Recently, SAIC Motors has implemented two important moves that have attracted the attention of the industry and launched a strong offensive against commercial vehicles. On December 14th, SAIC Huizhong announced the launch of its own brand "land fleet" heavy truck brand sharks series, which is a strong market for heavy trucks; December On the 16th, SAIC signed a strategic cooperation framework agreement with Iveco and Chongqing Heavy Duty Truck, and the three parties will cooperate to reorganize Chongqing Hongyan to jointly develop heavy-duty vehicles and engines.
According to SAIC's new 10-year development plan, SAIC Motor Corporation shall continue to develop passenger vehicles and actively develop commercial vehicles. In particular, through the combination of mergers and reorganizations and self-development, it is necessary to realize the large-scale production of commercial vehicles. The car will gradually transform into passenger cars and commercial vehicles. At that time, SAIC Motor will become a car manufacturer that integrates a full range of models such as cars, commercial trucks, commercial buses, and off-road vehicles.
SAIC is step by step according to the plan to achieve this goal, to build the future of commercial vehicle kingdom.
Take Huizhong as the basic point to develop independent brands
As SAIC's earliest spare parts and heavy truck manufacturing plants, SAIC Huizhong has become the "vanguard" of SAIC to enter commercial vehicles. On December 14th, SAIC Huizhong attacked the heavy truck market with a groundbreaking move and carried a high-profile debut of the shark series heavy trucks under its “land fleet†heavy truck brand.
General Manager Zhang Hong of SAIC Huizhong introduced that for the development trend of domestic heavy-duty truck market, Huizhong has fully integrated the existing heavy-duty truck product line, and will have a series of extremely powerful markets for its tractors, dump trucks and trucks. The competitive heavy trucks are grouped together under the brand name of the "Land Fleet", which indicates that SAIC Huizhong is participating in a new round of competition in the heavy truck market.
As the base point for SAIC's commercial vehicles, Huizhong is also the object of SAIC's efforts to create its own brand. Huizhong has hired a number of engineering and technical personnel from South Korea, and has absorbed domestic automotive research and development personnel to jointly develop collaboratively.
Strategic expansion of joint venture restructuring
SAIC's heavy-duty truck strategy is far from being confined to Shanghai Huizhong. Taking the joint venture road and actively carrying out all-round competition through strategic reorganization is the real purpose of SAIC Motor.
On December 16, SAIC signed a strategic cooperation framework agreement with Iveco and Chongqing Heavy Duty Truck in Chongqing. This marks that SAIC Motor’s model of “Integrating global resources to become bigger and stronger†will be applied to the commercial vehicle field, pushing the heavy-duty truck industry to a new level with advanced technology and excellent management.
According to the agreement, Chongqing Zhongqi Shangqi Iveco transferred 67% of the equity in Chongqing Hongyan. At the same time, the three parties will establish an engine company in Chongqing to produce Iveco technology heavy-duty vehicle diesel engines and other engineering supporting machinery. By 2008, there will be two classes of production capacity of 40,000 vehicles/year and 30,000 engines.
Xiao Guopu, vice president of SAIC’s commercial vehicle division, pointed out in an interview with this reporter that SAIC will focus on passenger vehicles and take commercial vehicles as its breakthrough, insisting on a pattern that emphasizes both.
Xiao Guopu revealed that during the "Eleventh Five-Year Plan" period, SAIC will invest about 10 billion yuan in research and development funds, of which 15% will be used in the commercial vehicle sector.
The implementation of the Huizhong project, and the dust settled with the restructuring projects of Iveco and Chongqing Heavy Duty Truck, SAIC Motor Co., Ltd. and commercial vehicles at the same time, the strategy of restructuring, restructuring, and developing their own brands has taken shape.
View related topics: SAIC commercial vehicle expansion
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