China's subsidies and incentives for new energy vehicles are also about five years. During this period, luxury brands seized the benefits of policy subsidies, thereby increasing the influence of their brands.
According to the statistics of the China Association of Automobile Manufacturers (hereinafter referred to as the China Automobile Association), in 2014, new energy vehicles sold 74,763 units, an increase of 3.2 times over the previous year. Especially worth mentioning is that the sales growth of plug-in hybrid vehicles is much higher than that of pure electric vehicles. The production and sales of the year were 29,894 and 29,715, respectively, an increase of 8.1 times and 8.8 times respectively over the previous year.
It is precisely because of the rapid growth of plug-in hybrid vehicles, many car companies have begun to change their course and accelerate the process of launching plug-in hybrid vehicles for the market. Among them, BMW Brilliance launched the first plug-in hybrid luxury business sedan in China, the BMW Brilliance 530Le, in China, and its intention to expand the new energy vehicle segment is obvious.
For car companies to accelerate the deployment of plug-in hybrid vehicles, and even delay the introduction of pure electric vehicles. Dong Yang, executive vice president and secretary general of the China Automobile Association, said that mainly because China's new energy vehicles are still in the early stage of promotion, infrastructure construction is seriously inadequate. Due to doubts about the mileage of pure electric vehicles, plug-in hybrid vehicles are more likely to be Consumer acceptance. Under such circumstances, simply developing pure electric vehicles may not be able to meet market demand, nor can it really drive the development of new energy vehicles.
At the same time, just as the hot-selling BYD Qin and Roewe 550 PLUG-IN are still hot in the market, the BMW Brilliance BMW 5 Series plug-in hybrid enjoys the central and local financial subsidies, price advantage and environmental label. Undoubtedly will become a "handcuffs" to enter the luxury business sedan market.
Peng Bo, global partner of Strategy, told Securities Daily that China’s subsidies and incentives for new energy vehicles are about five years. During this period, luxury brands seized the benefits of policy subsidies. Increasing the influence of its brand will undoubtedly capture the opportunities of the new energy market.
Luxury brands help to make big new energy cakes Dong Yang believes that the rapid growth of new energy vehicles in 2014 is reasonable, because in view of the various national policies and regulations on automobiles introduced in 2014, only new energy vehicle promotion policies It is most conducive to the development of the automotive industry, and the results are also the most significant.
In 2014, cities have introduced automobile purchase restriction policies. The impact of these policies on the traditional automobile industry may be relatively negative, but the purchase restriction policy will in turn drive the development of new energy vehicles. Dong Yang predicts that sales of new energy vehicles are expected to double at least once in 2015, reaching 150,000 to 200,000 units.
However, even if the new energy vehicles really doubled to 200,000 vehicles in 2015, there is a gap with the original target. According to the new energy vehicle promotion and application city declaration plan, from 2013 to 2015, 39 promotion and application cities will promote the promotion of 336,000 new energy vehicles, but the sales volume of new energy vehicles last year was 75,000, which is only equivalent to 22.3%. . At the same time, according to the "China Energy Conservation and New Energy Vehicle Industry Development Plan", by 2015, the cumulative production and sales of pure electric vehicles and plug-in hybrid vehicles will reach 500,000 units. Today, the completion of these two indicators is not satisfactory.
How can we promote new energy vehicles to run again in 2015? In addition to the necessary national policy support, many far-sighted auto companies have begun to consciously make the “big cake†of the big new energy auto market, and even some luxury brands are not far behind. For example, Brilliance BMW has launched the Novo Electric Vehicle 1E. Later, once again leading the luxury brand, the BMW Brilliance 530Le plug-in hybrid car was launched on January 15th, aiming to seize and enlarge the cake in the hybrid electric vehicle market.
BMW Brilliance's wishful thinking Brilliance BMW President and CEO Kang Siyuan told reporters that the new BMW 5 Series plug-in hybrid represents a lifestyle, for those who have a strong environmental awareness, this car is undoubtedly their The best choice, "This model has a combined fuel consumption of about 70% compared to the BMW 528Li using a conventional internal combustion engine, only 2 liters, and CO2 emissions are very low, only 49 grams per kilometer."
Not only is the energy consumption low, the BMW Brilliance 530Le has a price advantage. According to the official announcement of the BMW Brilliance 530Le guide price of 690,600 yuan, the new car can enjoy the subsidy of 31,500 yuan for the new energy model provided by the state in 2015, and the exemption from purchase tax is about 59,700 yuan. That is to say, the price of the new car after enjoying the subsidy is about 600,000 yuan, which is much cheaper than the traditional BMW 528Li with a guide price of 564,600 yuan. In addition, in Shanghai, a city that enjoys the subsidy policy for local plug-in hybrid models, BMW Brilliance 530Le can also apply for a local subsidy of 30,000 yuan, exempting the cost of the car with a value of about 74,000 yuan.
In order to avoid the user's concerns in the supporting facilities and after-sales service, BMW Brilliance also provides charging wall boxes and basic installation services for users free of charge, and the car's power battery pack will enjoy 5 years / 100,000 km warranty service.
Peng Bo told reporters, "In combination with past performance, it can be seen that BMW's attitude towards new products has always been determined. When BMW discovered that the competitiveness of pure electric vehicles was insufficient, it immediately reacted and began to develop hybrid vehicles. The BMW Brilliance 530Le The launch confirms this point, showing that BMW will not relax any car market, and the huge business opportunity BMW in the new energy vehicle market is even less likely to turn a blind eye."
Luxury cars or subsidies have been reduced year by year. However, Pengbo is also worried about the prospects of state-subsidized new energy vehicles such as BMW Brilliance 530Le. According to the notice of the relevant ministries and commissions, from 2016 to 2020, except for fuel cell vehicles, the subsidy standards for other vehicles will be appropriately reduced. In 2017, the subsidies for pure electric vehicles and plug-in hybrid vehicles will fall by 10% from 2016. In 2019, the subsidy standard will drop by 10% on the basis of 2017.
“China’s subsidies and incentives for new energy vehicles will be about five years. During this period, luxury brands will seize the benefits of policy subsidies and launch more products to increase the influence of their brands and grasp new ones. The first opportunity in the energy market, Peng Bo said, as the country's policy subsidies in the future will gradually weaken, this will also have an impact on the attractiveness of BMW's new energy vehicle.
Even so, in Zhang Zhiyong’s view, Brilliance BMW’s launch of this new energy vehicle is also a performance in the market. “The market competition for luxury brands in the field of new energy vehicles has not yet reached the level of fire, but the future is bound to It will be very fierce, so the move of BMW Brilliance is also to be able to grab a good position in the new energy market and lay the foundation for its future competition with other luxury brands for the new energy market."
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