After three years of brewing, the Chery Light Truck project officially settled in Kaifeng. On August 5, the opening ceremony for the installation of the car painting production line of Chery Automobile Henan Co., Ltd. was held in Kaifeng.
It is reported that the Chery Kaifeng project plans to produce 200,000 micro-cars and 80,000 light trucks per year. According to sources, Chery's first light truck has entered the sample production stage and will be officially listed at the beginning of next year. Chery is expected to invest nearly 10 billion yuan, to be completed and put into operation by the end of February next year, including the entire Kaifeng project including agricultural machinery and auto parts.
3 years ago plan
Chery’s plan to enter Henan has surfaced three years ago.
According to Li Jianguo, general manager of Chery's mini vehicle sales company, Chery's industry is expanding. The projects that seek cooperation outside the original base in Wuhu are also the need for companies to go out, increase production capacity, and better carry out production layout.
Liu Xiaoming, secretary-general of the Henan Automotive Industry Association, believes that “Henan has developed a short-haul cargo, and the demand for light trucks is large. Henan provinces in the central provinces can effectively reduce logistics costsâ€.
Meng Haiyang, general manager of Henan Dahe Checheng Service Co., Ltd., thinks: “The annual throughput of the Henan automobile market is a huge temptation for Chery. Although domestic micro-cars, Chery can account for a quarter of the market share in Henan. However, the market position of the light trucks is behind, so the market factor is more important."
The auto industry as a policy-sensitive industry, the support of government policies is also the reason for its establishment in Kaifeng. “In addition to the ten points formulated by the state, Henan Finance has increased the subsidy quota for Chery’s subsidy vehicles to the countryside by three points,†said Meng Haiyang.
The Kaifeng municipal government also responded positively to Chery's presence. In addition to preferential policies for land use and taxation, the local government also issued some rigid policies. For example, the government issued a new document issued by the Kaifeng municipal government on government vehicles. Newer must choose Chery."
Sound industrial chain
According to the 2009 Henan Auto Parts Production and Sales Announced by the Henan Automotive Industry Association, the sales revenue of auto parts in Henan Province reached 54.417 billion yuan in 2009.
For Chery's presence in Henan, Henan Yuhuahua, the Secretary-General of the Automotive Engineering Association of Henan Province, believes that Chery’s presence in Henan will help Chery develop its own market, and at the same time it is also important for Henan to improve its automobile industry chain. Opportunity".
“After Kaifeng established a factory in Kaifeng, while increasing local employment and financial revenues, the most important is conducive to the formation of a car industry cluster and the promotion of the integrity of the Henan automobile industry chain, which will play an incalculable and far-reaching role in the development of the Henan automobile industry. Influence," Liu Xiaoming pointed out.
Meng Haiyang also believes that Chery’s presence in Henan is a rare opportunity for the development of the entire automobile industry chain in Henan. "Henan can take advantage of this opportunity to develop the downstream economy of the automotive industry, improve the automotive industry chain, and make the automotive industry a local pillar industry."
At the same time, Meng Haiyang also pointed out that it is unrealistic to expect Chery to change the market structure of Henan autos once it is put into operation. “An automobile brand needs a long-term process from establishing a brand to realizing market share. Realizing high market share of Chery brand The rate of status, I estimate at least three years."
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