On the afternoon of January 9, the China Association of Automobile Manufacturers released a report card on the Chinese auto market in 2013. The output and sales of automobiles both exceeded 20 million, and the production and sales volume were 22,116,800 and 21,894,100, respectively, an increase of 14.76% and 13.87 years respectively. %.
“Unexpectedlyâ€, the industry generally uses these four words to describe the transcripts of the Chinese auto market in 2013. According to Cui Dongshu, deputy secretary-general of the National Federation of Travel Unions, at the beginning of 2013, the industry generally believed that the growth of passenger vehicles was between 10% and 15%. The end result is clearly "speeding."
After experiencing two years of low growth, the Chinese auto market has returned to the double-digit growth fast track. The sales volume of the Chinese auto market has not only reached a new high in global history, but has not been suspense for the fifth consecutive year in the world.
“This is the result of no policy regulation and reflects the true market potential after the consumer stimulus policies are withdrawn from the market,†said Rao Da, Secretary-General of the National Association of Passenger Vehicles.
In the view of the industry, the gradual improvement of the macroeconomic situation, the continuous advancement of urbanization, and the release of car consumption potential in second-, third-, and fourth-tier cities have all created opportunities for the automotive market. In addition, due to the rapid growth of the Chinese auto market in 2009 and 2010, the year of 2013 and 2014 ushered in the trend of concentrated transfer.
More importantly, the purchase panic has triggered a frenzied wave of car purchases, which has led to the early release of consumption. According to estimates by Xu Changming, director of the Information Resource Development Department of the National Information Center, in 2013, panic buying, which was directly caused by rumors that “there were eight cities that will take measures to limit purchasesâ€, led to an increase of 1.5% in national car sales.
In addition, the promulgation of the defective vehicle recall regulations, the implementation of the Three Guarantees policy, and the introduction of new energy vehicle subsidy policies have also resulted in a healthy upgrade of car consumption.
However, in the auto market carnival, independent brands have continued to decline in market share. In 2013, a total of 7,722,200 Chinese branded passenger vehicles were sold, representing an increase of 11.37% year-on-year, accounting for 40.28% of the total passenger vehicle sales, and the occupancy rate decreased by 1.57 percentage points from the same period last year.
Self-owned brands have also seen further differentiation. According to statistics, Great Wall Motor is the only independent brand enterprise that has entered the top ten sales of passenger vehicles. In 2013, sales volume increased by 28.7% year-on-year to 627,400 units.
“The slightly lower market share of domestic-funded companies is due to the fact that domestic-funded enterprises are in a period of strategic adjustment, but have laid a foundation for the development of the market in 2014,†said Rao Da.
Although 2013 has achieved better than expected results, the Chinese auto market is still facing a lot of pressure. “At the beginning of the Beijing restriction purchase, it mainly solved the problem of congestion, and now it will be associated with environmental pollution.†An Qingheng, deputy director of the China Automobile Industry Advisory Committee, confessed that regardless of whether it is to stop or treat pollution, the automotive industry has been pushed to the front desk by the entire society. In this kind of contradiction, the load will move forward.
According to Dai Hong, the managing director of China Automotive Circulation Analysis and Research Institute Chebei, the Chinese auto market is a typical "policy-triggered" market. Changes in government policies on taxation, emissions, and license management can affect the short-term direction and growth rate of the market more than traditional factors such as economic growth and purchasing power growth.
“Although the growth of the passenger vehicle market in China in 2013 exceeded expectations of many people, from the perspective of the performance of various market segments, this increase is based on the early release of purchasing power under policy pressure,†said Dai Hong.
For auto companies, in the face of the ever-increasing deadline for average fuel consumption, the transformation and upgrade that must be completed in 2014 also doubled the pressure.
"The new fuel limit standard is relatively high. Regardless of independent brands or joint venture brands, it is very difficult to meet this requirement at present," said Gu Lei, president of the General Research Institute of Beiqi Group. For companies, launching high-performance engines, launching more compact vehicles, and launching new energy vehicle projects will be important ways to meet the fuel limit standards.
According to the prediction of China Association of Automobile Manufacturers, in 2014, China's total automobile sales were 23.74 million to 24.18 million, and the annual growth rate was between 8% and 10%. Electric UTV
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