Commercial vehicle companies "get together" to build cars nowadays seem to be hard to say "smart"


On March 17, the Ministry of Industry and Information Technology released the 259th batch of "Vehicle Production Enterprises and Products Announcement." In this list of new vehicle companies, Dongfeng Motor Corporation's Liuzhou Branch is among them, which means that Dongfeng Liuzhou Automobile has officially obtained the qualification for car production. Another commercial vehicle company in the industry has joined the ranks of producing cars. In this regard, Dongfeng Liuzhou, the person in charge told reporters that the opening of the car qualification will accelerate Liujiang's structural adjustment and transformation and upgrading.

In recent years, more and more commercial vehicle companies are eager to produce cars. Both the commercial vehicle giant Beiqi Foton and the domestic passenger car leader Xiamen Jinlong have all placed a large cost on the sedan business. However, over the past few years, due to various reasons, the “sedan dream” of these commercial vehicle companies is still in a “grounded” state.

Faced with the competition trend of the car market is almost white-hot, the industry can not help but question: Commercial vehicle companies to enter the car market, is not a collective "impulse"? On March 30, Wu Wei, a researcher of the Industrial Development Department of the National Development and Reform Commission, told reporters: “The production of cars needs sufficient funds and technology to support them. Although many companies have 'entered', they can’t live.”

Dongliu “Approved” approved

For the approval of the qualification, an industry analyst predicted the reporter earlier in 2013 that due to the popularity of King Plaza, it is already very close to sedan products. “The approval of sedan qualification is just a matter of time.” On March 20, the head of Dongfeng Liuzhou Automobile Co., Ltd. said in an interview with reporters that Dongfeng Liuqi did not lack the ability to produce cars. The reason why the MPV and SUV are only produced in the passenger vehicle field is because there is no qualification for car production.

The reporter noted that Liuzhou Branch of Dongfeng Motor Company remarked in the "Announcement" that "a new non-independent legal person branch company" was established. On March 28th, Cao He, an analyst from National Securities Auto Industry, told reporters: “The domestic automobile industry has always adopted the approval system. Liuzhou Automobile itself does not have the qualification for car production. Through Dongfeng Group’s establishment of the Liuzhou Branch, it is qualified for the production of cars. One way."

For Dongfeng Liuqi's qualification process, it is rumored that both the local government and the Dongfeng Group are “actively operating” for this purpose: In order to reach an agreement with Dongfeng Group, the Guangxi Autonomous Regional Government assisted the Dongfeng Group in developing the ASEAN market. Help Liuzhou to obtain the qualification of car production as soon as possible, which is evident in the name of the newly established Dongfeng Motor Company Liuzhou Branch. At the same time, in terms of funding, local governments in Guangxi also gave corresponding support to Dongliu. Cheng Daoran, general manager of Dongfeng Liuzhou Automobile, once said in an interview: “In the most difficult period for Liuzhou Automobile Co., Ltd., the autonomous region and the municipal government respectively gave 4 100 million and 50 million yuan of financial support."

According to statistics, Dongfeng Liuzhou Automobile has invested approximately RMB 2 billion in the passenger car business. The development process takes 5 years. According to reports, Dongfeng Liuzhou Automobile's new Class A sedan will be officially unveiled at the Beijing Auto Show. On March 30, Pan Zhengzhong, Dongfeng Liuzhou Automobile Sales Director, told reporters that the car was mainly produced at the new Liudong plant and is still in the pre-production stage.

Futian and Jinlong "No News"

In recent years, news of commercial vehicle companies entering the car market has been reported in newspapers. Cui Dongshu, deputy secretary-general of the National Passenger Vehicle Market Information Association, said: “The profits of sedan products are relatively high, which is an important factor in attracting commercial vehicle manufacturers to produce cars.”

However, there are still a few companies like Dongfeng Liuzhou that have "entered". It is understood that from the "C program" in 2004 to the midi of utility vehicles, to the start of the production of the Beijing multi-function automobile plant in 2011 and the "bring-up" of elites in 2012, Beiqi Foton is well known for the ambitions of cars. Although the relevant plans have often been frustrated, they have never stopped trying.

Prior to this, the outside world's assertion that "Fukuda could not make a car" was inexhaustible. It was based on the fact that the Futian sedan had not been approved for a long time. The individual staff who had previously engaged in the car business had thus left. On this issue, the relevant person in charge of Beiqi Foton told reporters on March 31 that there was not much information to disclose about the rumors about Futian building a sedan.

In addition to Beiqi Foton, the reporter also continued to pay attention to the process of car layout of Golden Dragon Motors. On March 30, a staff member of Jinlong told reporters: “The car production mentioned in the past few years now has no news.” In 2010, Jinlong Automobile invested 130 million yuan in car projects. As the staff said, will this investment be "failed"?

In this regard, Cao He told reporters that Liu Automobile's model of obtaining car production qualifications will become the target for other companies to imitate. Jinlong Automobile is one of them. “A few days ago, Dongfeng Group had to acquire Fuqi, and FuChang would take Jinlong Automobile into its own to increase its bargaining power in the negotiations. In this process, the qualification for obtaining cars is the potential negotiation between Jinlong Automobile, Fuqi Auto and Dongfeng. Conditions: It is a goal of Jinlong Motor to obtain auto production qualification through the attachment of Dongfeng and the formation of a sedan company. However, from the current situation, it seems that the Jinlong passenger car project has not yet reached the schedule.”

Is collective "impulse" rational?

The thin profit margin of the commercial vehicle industry has become an important factor for commercial vehicle companies to seek transformation and invest in cars. From the Great Wall, JAC, ZTE, and Dongliu, more and more commercial vehicle companies have joined the production team of cars. Cui Dongshu told reporters: “From a business-to-business perspective, a sound product line can capture the largest market and most opportunities. This is also an important reason why commercial vehicle companies put cars into production.” But at the same time, Cui Dongshu stated that commercial vehicle companies “take care” of the layout. The car's behavior seems to be hard to say "intellectual."

The relevant data shows that from 2013, the proportion of self-owned brands has gradually slowed down. From January to February this year, the sales volume of self-owned brands (including self-owned joint-venture brands) totaled 473,000, a decrease of 18% year-on-year. For this situation, many independent brands including the Great Wall began to reflect. In mid-March, a person in charge of the Great Wall Motor told reporters: “At present, the Great Wall has adopted a maintenance strategy for the car segment and will not make large-scale investments within the next two years.” The more obvious examples are Chery and Geely. Today, the two companies have chosen to return to a single brand strategy and have reduced their product lineage in order to gain greater market competitiveness.

“For latecomers, the opportunity to squeeze into the car market with low quality and low price is almost 0. For car products, does each commercial vehicle company have any confidence? Is there strength? This is difficult to judge.” March 30, An industry observer told reporters.

In this regard, Wu Wei told reporters: "Sedans are the most demanding brands and technical market segments. The production of cars must have sufficient funds and technology to ensure that they can not blindly concede. In addition, cars and commercial vehicles in the market, resources There are many differences in marketing, marketing, and technology research and development. There are still many problems facing commercial vehicle manufacturers in the production of cars."


Goblets And Chalices

Our goblets and chalices glasses are lead-free, safe and healthy for your drinking, they're used for wine, brandy, cocktail, whisky, champagne, and juice. Such as glass goblet.

We have thousands of diffrent molds for your selection, we also could customize Glass Drinkwares according to your design, and we could do diffrent effects including solid color, spraying color, electroplating, ion-plating, logo engraving and printing, liquid luster and hand-drawing.

Goblet Chalice,Beer Chalice,Drinking Chalice,Glass Goblet

Hebei Better Refined Gift And Craft Co., Ltd. , https://www.brglasswares.com