Focus: The status quo of "three colds and four heats" in the lighting market

Today's Chinese lighting industry is extremely polarized. I call it the thermal expansion and contraction period.
What is hot? The construction base is hot, the market construction is hot, the enterprise investment is hot, and the Internet is helping the heat.
What is cold? The market is cold, dealer sales are cold, and consumer demand is cold.
In the face of such a reality, the industry's scenery and the industry's depression do coexist at the same time. What will the industry leave after the scenery is infinite? Who will continue to see the scenery, who will be robbed?
Part I: Industry: The wind is rising, and the future is booming. The position of China's lighting industry is still the Pearl River Delta and the Yangtze River Delta, and the Pearl River Delta is the most eye-catching. The order of the lighting and lighting industry in the Pearl River Delta is: Zhongshan, Shenzhen, Foshan, Dongguan, Jiangmen and Huizhou. The Pan-Pearl River Delta is the first to push Jiangxi. The triangle is mainly Fujian and Taiwan.
Zhongshan, taking the ancient town as the leader, the second column, Xiaolan is listed in the third, plus Dongfeng, Nantou, Torch Development Zone, Tanbei, Port, Dongsheng, etc., no less than 30,000 companies, the annual output value can not be estimated, should More than 100 billion yuan. The products are mainly used in lighting, lighting, electrician and LED applications, among which the lighting is loud worldwide.
Zhongshan’s leading company, of course, is the first to promote Op. Unfortunately, it has now moved to Wujiang, Jiangsu. Followed by Mu Linsen, Kaiyuan, Qilang, Xinteli, Huayi, Oriental, Shengqiu, Wenlian, and Outlaw, these well-known enterprises.
Shenzhen, mainly on the upper and middle reaches of LED, and gradually extended to downstream applications. The LED enterprises in Shenzhen have different degrees of distribution in Shenzhen, and the industrial belts are mainly concentrated in the three major areas of Nanshan, Baoan and Longgang. Some people say that there are only more than 700 LED companies in Shenzhen. The data we surveyed should be more than 10,000.
Shenzhen is the leader in the development of China's LED industry, and its development process is worth learning. Shenzhen LED industry development characteristics: private enterprises, small and medium-sized enterprises in the deep Guanhui economic circle, Dongguan LED industry has a large number of Taiwan-funded enterprises, Huizhou US-owned Cree, Korean-owned LG is the industry leader, and Shenzhen over 80 The LED company is a private enterprise founded and grown locally in Shenzhen. The number of LED private enterprises in Shenzhen occupies more than 80%, and the active private enterprises are the guarantee to promote the sustained and rapid development of the LED industry in Shenzhen.
The industrial base is strong, and the products are biased towards the commercial photo, engineering Shenzhen as the world electronics industry production base and LED packaging industry base, which not only provides various necessary supporting conditions for the development of LED industry, but also provides an important application market for LED products. The development of the electronics industry has made Shenzhen LED industry have comparative advantages in circuit design and optical design of products, and it is more accurate in terms of light extraction angle and intelligence. In addition, Shenzhen lighting application companies mainly use LED tubes, downlights, spotlights, etc. Engineering channels are mainly distributed products. In the engineering application of lighting products, several different manufacturers' products are often selected at the same time, and the interfaces of the products are required to be standardized and standardized. The general consideration of the structure, electrical connection mode and optical design of the products in the product design is considered by the enterprise. More, it also inhibits the differential development of engineering products. The design of LED products in Shenzhen is biased towards the main features of modularization, intelligence and humanization. It is slightly different from the development of circulation-type decorative products in the Pearl River region.
Export dependence has weakened, brand influence has gradually increased. Guangdong Province is a major foreign trade and economic province in the country. When foreign trade dependence is the highest, it has exceeded 150. As the LED industry takes the lead in developing more mature regions, Shenzhen LED industry has achieved independent innovation and strategic turn. From the development of foreign processing trade enterprises to LED companies with their own brands, both domestic and foreign sales. 2012 Shenzhen LED industry exports total 6 billion yuan, accounting for only 7.07 of Shenzhen's total LED. Shenzhen LED packaging companies, LED display companies and LED accessories materials companies have a certain brand influence in the international and domestic markets, in their respective The market segment takes the leading position in the industry.
Industry booms, short-term supply and demand easing Recently, the country has successively issued the "Semiconductor Lighting Energy Conservation Industry Plan" and "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" and other policies, and made the development direction, goals and product standards of the LED lighting industry. More detailed and in-depth regulations than before, and proposed to subsidize end products financially. In terms of commercial lighting, some shopping malls and other places have already begun to replace LED lamps. It is expected that as the price difference between LED lamps and energy-saving lamps continue to shrink, the civilian market will gradually start. In addition, some LED segment market segments such as LED display and other industries have entered a mature stage, the application field has expanded, and the market scale has steadily increased.
Due to the influence of international and domestic situations, the domestic LED industry was transferred from the rapid expansion period to the integration adjustment period in 2012, and the industrial structure was re-adjusted. The number of enterprises in the LED industry in Shenzhen decreased by about 100, some tens of millions Small-scale packaging and lighting fixtures on a sales scale collapsed due to high channel inventory, slow cash backflow, and sharp price declines. The LED industry pattern in Shenzhen has been further optimized in this wave of integration adjustments, the company's ability to resist risks has been improved, and industry development has been further standardized. It is expected that with the LED industry gradually entering the mature stage in the next two years, Shenzhen LED enterprises will continue to integrate and optimize. Enterprises with scale advantages, technological innovation capabilities and brand leadership will stand out in integrated mergers and acquisitions, and the industrial structure will continue to be optimized.
The scale of the enterprise has expanded. The large and medium-sized enterprises have shown that a group of leading enterprises in the past two years have successively landed in the capital market. The entry of capital power has brought sufficient cash flow to the enterprises, prompting enterprises to expand the scale of production capacity and increase investment in research and development. Expansion and breakthroughs in technology have also contributed to the increase in corporate turnover. With the continuous production of new production capacity, the scale of LED enterprises will further expand. In 2012, the revenue of some LED enterprises in Shenzhen has exceeded 1 billion yuan. In 2013, with the continuous integration of mergers and acquisitions, the industrial competitive advantage will further have technological advantages. Enterprises with channel advantages and scale advantages will be inclined, industry concentration will be enhanced, and a small number of large LED companies will be formed.
Foshan, with nearly 2,000 companies, is concentrated in Shunde Leliu, Luocun, Chancheng and other places. It is mainly based on commercial lighting, electrician and LED lighting, and is still flourishing. Because there are a large number of leading enterprises and powerful enterprises in Foshan, such as Foshan Lighting, Snowlight, Zhaoxin, Guoxing, Langshi, the entire Foshan sector is highly competitive.
There are no less than 2,000 lighting enterprises in Dongguan, among which there are many lighting leading enterprises such as Baohui, Jinda and Difeng, and such LED listed companies are diligent. Dongguan plate, manufacturing strength and marketing strength, even stronger than the Foshan plate.
Huizhou has no less than 1,500 lighting and its supporting enterprises. Among them, NVC, TCL, CREE and LG are domestic leading enterprises. The Huizhou Legion, on the whole, is too high, too low, and does not form a good balanced development chain.
Guangzhou's LED companies are mainly concentrated in Panyu and Huadu. The leading companies are Sanxiong Aurora and Hongli. Other circumstances are unknown. However, the future of Guangzhou's industrial belt is still worth exploring.
Another area of ​​concern in the Pearl River Delta is Jiangxi. The main industrial belts in Jiangxi are concentrated in Nanchang, Wuning, Wanzha, Xingan, Gao'an and Nankang. Objectively speaking, no real estate chain has been formed in any part of Jiangxi, and no real climate has been formed. However, there are several phenomena in Jiangxi that deserve high attention: First, the government's enthusiasm for the development of the lighting industry is extremely high, especially Wuning, Wanzhan and Xingan. The county party committee and the county government have been running around in Guangdong, Fujian, Zhejiang and other places all the year round, and continue to attract investment. Especially in Wuning, during this time, all the streets and alleys can see the investment of their county cadres.
Second, the basics are all the power of the county, up and down the same desire, it seems that the entire industry does not develop to swear. Basically, there are excellent land, taxation, and supporting policies. The company requires responsiveness (at least it must be researched and answered, and it is as satisfying as possible), so that the enterprise is full of confidence.
Third, basically formed a certain aggregation effect. Wuning has formed nearly 200 homes, and more than 100 have been put into production. There are already dozens of factories in the city, and many companies have settled in Xingan.
Fourth, they are all building their own product distribution market. Wan Zai is said to be 600,000 square meters in the market under construction, some of which have been capped; 350,000 square meters of new dry, nearly 10 square meters have been opened; Wuning is even more fierce, planning to build a professional lighting market of 3 million square meters. What is the concept of 3 million square meters, which is equivalent to the total market area of ​​all the ancient towns today!
This is the case in the Pearl River Delta. What about the situation in the Yangtze River Delta? The lighting industry belt in the Yangtze River Delta is mainly concentrated in Zhejiang, Jiangsu, Shanghai, Anhui and Shandong.
The Zhejiang industrial belt is concentrated in three major regions: Wenzhou, Ningbo, Yuyao and Hangzhou. Wenzhou is mainly based on electrician and LED lighting. There are more than 3,000 companies. Currently, the status quo is maintained and self-regulated, and the pace of development is small. Although both the government and the association want to revive the glory of Wenzhou, it is currently a stage of powerlessness.
There are more than 1,000 enterprises in Ningbo, which are mainly based on traditional lighting and LED lighting. They are almost all exported and have no influence in the domestic market. Ningbo currently maintains the status quo and has little development momentum.
Yuyao is mainly based on outdoor lighting, and is well-known in China. It is currently in the maintenance stage and has little development momentum.
Hangzhou Lin'an, mainly based on low-end manufacturing, affects the rivers and rivers.
Zhejiang's most influential brand is Zhejiang Sunshine Lighting, which has good OEM and export sales, and its domestic influence is not as good as that of Opt and NVC. Therefore, the Zhejiang manufacturing sector is currently not very active.
The Jiangsu industrial belt is mainly concentrated in the three major production sectors of Yancheng, Yangzhou and Changzhou.
Yancheng is the most prestigious industrial belt in traditional industrial and mining belts, with more than 1,000 large and small industrial and mining lamps. Jianhu is the emerging lighting industry base of Yancheng. Only Shanghai Yaming has a 200,000 square meter manufacturing base in Jianhu. However, in recent years, there has been little voice in the development of the lighting industry in Jianhu.
Yangzhou and Danyang are important industrial belts for the production of street lamps in Jiangsu. However, compared with Danyang's heavy processing, Yangzhou is more important in the brand. Therefore, Yangzhou Yizheng has gathered a large number of well-known lighting enterprises including Shifu, Philips and so on.
Changzhou is more famous for its manufacture, but for logistics and wholesale, but Changzhou does rely on the Zouqu market to gather a large number of manufacturing companies, at least hundreds of them. Therefore, Changzhou's future manufacturing advantages can not be ignored.
In the lighting production enterprises in the Yangtze River Delta, we intend to ignore Shanghai. Because Shanghai has manufacturing companies such as Mingkai, Luyuan, and Baodi, although there are also a number of lighting companies in Zhangjiang High-tech Zone, Shanghai does not have any status in the manufacturing sector. If Shanghai has a place in the history of lighting in the future, it is destined not to manufacture, but the concept of brand headquarters.
Anhui should have a place on the lighting manufacturing layout. The establishment of companies such as Sanan, Dehao, and Yiguang has made Wuhu a sudden emergence. However, Sanan pulled back to Xiamen. This is an old problem facing the new base and a new risk for the new base.
Although Shandong has famous optoelectronics companies such as Foguang, Keming, Hung Hom and Inspur, it has not formed a real industrial base. Although there are several counties and cities eager to try, but how much determination and strength, the industry is still watching. However, because there is a wholesale distribution center for Linyi, Shandong and Jiangsu have the same opportunities. The key is that the government develops this industry and thinks it is worthless.
Jiangxi's hot and confused development of the lighting industry, the most hot is not elsewhere, in fact, Jiangxi. The sudden emergence of Jiangxi has left many people unpredictable and unpredictable, at least for Guangdong and Hunan. If many years later, Jiangxi develops its lighting industry into a name. The most regrettable is definitely Hunan.
The development of the lighting industry in Jiangxi should be said to be based on Wuning. No matter who is noisy, this fact is beyond doubt. Wuning has been paying attention to, introducing and supporting this industry for 10 years. It lasted for two sessions and today it has finally reached its limit. We can almost assert that, regardless of the failure of success, Wuning’s determination and actions to develop the lighting industry have never been seen before. Whether it is a two-time government, four sets of teams, or a crazy market plan of 3 million square meters, people feel the same. It is almost obvious to the discerning person that this is risky, but the madness of the entire leadership team has touched a large number of entrepreneurs because of this spiritual opportunity to follow the company.

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