Ford to enter Indian commercial vehicle market
Ford Motor Co., Ltd. plans to launch trucks in the Indian market through its wholly-owned subsidiary, Ford Motor India, in order to enter the fast-growing Indian commercial vehicle market.
Ford plans to launch a five-ton series of medium-duty trucks in the Indian market as the first step in opening up the Indian commercial vehicle market. According to sources, Ford Motor has been planning for commercial vehicles in India for a long time and is now in the final stage before the formal march. In addition, Ford Motor India Company regards commercial vehicles as the new growth driver for the Ford Figo model after its success in India. It is expected that Ford Motor will formally announce the above plans in the coming months.
Ford’s entry into India’s commercial vehicle market can be seen as a sign of entrenching GM’s market share. General Motors India has previously formed a joint venture of light commercial vehicles with the Shanghai Automotive Industry Corporation (Group) Corporation in Gujarat, India, and the new car is expected to be officially launched next year. KPMG's auto analysts said that any new market participants in the unsaturated market will initially give consumers a fresh feeling, but the question is whether the new players have the ability to sell models under the global model at a reasonable price. For Indian consumers. It is reported that India is the largest potential automotive market after China. At present, the number of thousands of Indian cars is only 15 vehicles, far below the world average of 120 vehicles.
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