In 2014, Yuchai sold 484,000 engine

On January 24, 2015, Yuchai’s 2015 Marketing Service Conference was held in Wuhan. The theme of the conference was “Taking Advantage and Opportunity to Innovate”. It summed up Yuchai’s marketing work in 2014 and made it clear in 2015. The marketing work ideas, put forward 2015 marketing strategies and sales goals. The conference also held a launch conference for new products and commended the units and individuals with outstanding performance in Yuchai’s marketing system in 2014.

Yuchai's 2015 Marketing Service Conference

At the meeting, Yu Ping, chairman of Yuchai Group Board of Directors, delivered an important speech, fully affirming Yuchai's marketing performance in 2014, and at the same time put forward higher requirements for marketing work in 2015. Wu Qiwei, the general manager of Yuchai, made a speech entitled "Synergism, Creating Glory". He commented on the 2014 sales service work and made a total mobilization of the 2015 marketing service work. Wang Limin, deputy general manager of Yuchai, made a marketing work report and Yu Haijun, deputy general manager of the sales company, gave a service work report.

In 2014, in the face of unfavorable economic downward pressure and severely weakened market demand, Yuchai Co., Ltd. has faced difficulties and struggled to improve its internal strength and stability. Its production and sales volume has continued to rank top in the industry, and its market share has continued to grow. Among them, the truck and passenger car engine blocks continued to maintain their advantages, and the newly expanded heavy-duty and light-duty engine sectors achieved steady growth; the ship-electric engine segment rose by 6.5%; the agricultural engine became the “preferential power for agricultural equipment”; the overseas export of engines increased by 12%. A record high.

The year of 2014 was the year of switching for diesel engine country 4 and gas engine country 5 emission standards. With technical advantages, Yuchai successfully completed the promotion of the national 4 market and the introduction of new products in the passenger car and truck markets, and the 4 diesel-powered and 5 national gas-fired powers were quickly put on the market. At the end of 2014, Yuchai achieved the first batch of orders for Euro VI diesel engines in China. Euro VI diesel engines were successfully market-oriented.

Yuchai's 2015 Marketing Service Conference

In 2014, the enhancement of Yuchai’s merchandise, manufacturing power, system power, and marketing power boosted product sales and customer satisfaction. The service satisfaction of the whole year was 89.98 points.

Junping said that in 2014, in the face of particularly gloomy market and particularly fierce competition, partners of Yuchai Group and Yuchai Department were tenacious and aggressive and made outstanding achievements. The cumulative sales revenue exceeded 40 billion yuan. Yuan, the overall development of a stable and healthy, engine, lubricants, accessories sales to achieve year-on-year growth. Yuchai Motor sold 484,000 units of engines, and its production and sales volume continued to rank first in the industry. Its market share continued to grow by 1.3%, and its sales continued to grow.

Yuchai’s 2015 Marketing Service Conference Launches Five Models

Junping analyzed the national economic policies and environmental protection regulations related to the automotive industry in 2015. He said that the smog in China has attracted the attention of the world and the country plans to use three years to completely rectify the air pollution problem. The automotive industry is the primary goal of rectification. In 2015, during the economic shift period and severe environmental management, Yuchai will face new development opportunities and must also overcome many challenges. In 2015, Yuchai will focus on the adjustment of industrial structure, adhere to the principle of giving priority to income, efficiency, and efficiency, and comprehensively promote “second startup”. This year, Yuchai’s internationalization process will accelerate, and substantial breakthroughs have been made in strategic cooperation with a number of internationally renowned companies. In June and July, the "knife" that Yuchai has worn for three years will shine brightly and there will be a number of major cooperation projects. When this happens, Yuchai's international operation capability will be significantly enhanced. Yuchai will also unswervingly promote innovation, innovation, system reengineering, strive to complete the system upgrade in three years or so, optimize production, organization, R&D, marketing, service, and other systems, improve quality and efficiency, and make enterprises stronger and better. .

During the conference, Yuchai also held a launch conference for new products. Of the 10 new products launched and launched by Yuchai in 2015, 6 were commercial vehicle power, 3 were construction machinery and agricultural equipment power, and 1 was multiplied. Car power. Among them, YC6L-60 emissions have reached Euro VI standards.

The conference also commended units and individuals with outstanding performance in the Yuchai marketing system in 2014. Of these, 305 service stations received recognition, 85 units received service guarantee awards, 160 units received accessories operation awards, and 204 service station leaders were honored.

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