The National Development and Reform Commission officially released a road map for the elimination of incandescent lamps, and plans to basically stop its domestic use in five years. The gradual elimination of the clear deployment of incandescent lamps has enabled more and more traditional lighting companies to begin the path of ideological transformation.
However, where is the road to transformation? The LED lighting industry, which has been hot in the past, has become more and more fierce due to the proliferation of more and more manufacturers, the price of industrial chain products has continued to decline, and the problem of rising cost and compression of gross profit margin has become increasingly prominent. Coupled with the continued weakening of downstream demand, this has made many traditional lighting companies that originally planned to transform into the LED lighting industry a dilemma.
Affected by the cost of demand, the LED lighting profit has plummeted. The ED lighting industry is the transformation goal of many traditional lighting industries. Today, this industry has a performance change that is lower than the market expectation, a large increase in production costs and a drastic price reduction. The storm has made the domestic LED lighting industry somewhat unclear this year.
The official website of China Lighting Association, the relevant person in charge of China Lighting Network, said that the gross profit margin of LED companies in 2011 was more obvious than that of the same period of last year, mainly due to the lower prices of LED products and the rising prices of raw materials. In addition, the LED backlight market demand in the first half of this year is not as expected. The factories have turned their focus to the LED lighting market, and the supply has increased. If this situation continues to develop, the price of the product may continue to decline for some time to come, and maybe it will There has been an industry reshuffle and price competition.
From the semi-annual report issued by LED listed companies at the end of last year, we can also see this: Most companies' net profit margins declined in the first half of the year. Some companies’ semi-annual reports also showed that their operating income has increased, but their net profit has declined. Up to two to 30%. The annual report of a large domestic LED packaging company shows that the gross profit margin of the company's main business is 22.80, down 9.82 percentage points over the same period of last year. The main reason is: in order to expand the market share of the products, the company actively lowered the selling price and the product sales volume was sharp. The gross profit margin decreased by 15.4 percentage points. In addition, for some export companies, the appreciation of the renminbi has also affected the gross profit level of exported products.
Lower than expected market growth and drastic price cuts, this year's domestic LED packaging industry is quite a bit chilly. Moreover, in addition to the reshuffle within domestic companies, foreign companies are also accelerating their deployment into the domestic market. Since 2010, multinational companies including Samsung, LG, CREE, and OSRAM have deployed LED packaging bases in China, and the market competition is facing further escalation.
The traditional lighting companies' dilemma of LED lighting has also made the traditional lighting companies planning to transform. A person in charge of a traditional lighting company said that the company is considering the transformation of energy-saving lamps or LED lighting products, but it is still difficult to make up their minds. Because the LED horizon is unclear, the large amount of domestic investment in the past two years has caused the overcapacity of this industry. Moreover, the price of LED lighting is still higher than traditional bulbs and energy-saving lamps, and price cuts have become the key to increasing market acceptance. The market for energy-saving lamps is also unclear. If the production of energy-saving lamps is changed, on the one hand, the market competition is fierce, and the sales price is declining. On the other hand, the rise in the price of rare earth in the past two years has helped to increase the cost, and the cost of transformation is relatively large.
For China's traditional lighting industry, Foshan Lighting Chairman Zhong Xincai said that the market is still very chaotic. There are more than 1,000 lighting companies in the country, and many products that do not meet the national standards are also circulating in the market. Therefore, he believes that China's lighting industry is In the integration and merger, it is enough to leave only a dozen lighting companies through the series of reorganization.
For a long time to come, traditional lighting will still not exit the market. The person in charge of the price of Jingtongbao believes that for traditional enterprises, it is more to integrate LED and traditional lighting, and even to integrate traditional industries with e-commerce, and seize opportunities to develop themselves in this integration.
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