Li Shufu: Volvo will put more pressure on Mercedes-Benz BMW

According to Automotive News, Geely Automobile Chairman Li Shufu recently stated that the You concept car debuted at the Frankfurt Motor Show this year will generate Volvo's largest and highest-priced models, and Volvo Cars will pose greater challenges to Mercedes-Benz and BMW.

Li Shufu revealed to Automotive News Europe that Volvo Cars is planning more luxury cars and is planning to build a highly flexible vehicle frame to lift the model to a new height. It pointed out that the You concept car debuted at the Frankfurt Motor Show in September this year will derive "a highly competitive product in the field of top luxury cars." The derivative car of this concept car is likely to replace the S80 model, becoming the largest and most expensive model of Volvo's specifications, competing with the BMW 5 Series and the Mercedes-Benz E-Class, and is expected to be made public in 2015 for the first time.

The new luxury car project, part of Volvo’s $11 billion investment plan for the next five years, will pose even greater challenges to the current premium car market leaders BMW Benz and Audi.

In September of this year, Volvo Cars announced two future technology strategies, namely the "Scalable Platform Architecture" and the "Volvo Environmental Architecture". The SPA platform allows 90% of Volvo 60, 70, 80, 90 and other models to share the production line and share 40% of the components. The first model built on the SPA platform is likely to be the S80's successor.