Maintain growth has become the top priority for mainstream heavy truck companies in the country this year

In 2011, the domestic heavy-duty truck market slumped for the whole year. This drove the heavy-duty truck companies that originally intended to “strengthen their efforts.” This year’s heavy-duty truck market, with the exception of FAW Liberation, optimistically believes that the market will rebound and total sales can be achieved. In addition to the 1.1 million vehicles, domestic mainstream heavy truck companies all agree that the market capacity will decline slightly from last year, and the sales volume will be between 800,000 and 850,000 vehicles. Faced with the severe market situation this year, the domestic mainstream heavy-duty truck companies have consistently maintained "guarantee growth" as the top priority this year.

● Dongfeng Commercial Vehicle

For the analysis of the situation in 2012, Huang Gang, general manager of Dongfeng Commercial Vehicles, cautiously predicted in his speech at the 2012 dealer conference: “The heavy-duty truck market will not be higher than the 2011 level in 2012, and it may still see a 10% decline. Among them, traction The car market will rise now, and the construction vehicle market may decline."

Based on this judgment, Dongfeng Commercial Vehicle, which is the champion of heavy truck sales in 2011, is relatively conservative in setting the 2012 target. In 2012, Dongfeng Commercial Vehicles' heavy truck sales target is to have a market share of no less than 20%, and Dongfeng Commercial Vehicle's sales volume has reached 163,000 units, of which domestic sales have reached more than 155,000 units and overseas sales have reached 8,000 units. In addition, Dong Zhenyi, head of Dongfeng Commercial Vehicle Sales Headquarters, also clearly stated that “2012 is the first year of the 5-year marketing plan for Dongfeng Commercial Vehicles. The market share of this division is expected to reach 14%, which is an increase of 1 percentage point from the previous year.”

● Dongfeng Liuqi

According to Cheng Daorong, general manager of Dongfeng Liuzhou Auto, in 2012, the overall market demand for medium-heavy trucks in China will be slightly lower than that in 2011, with a margin of around 5%. Among them, the adverse conditions affecting market changes are mainly reflected in the following: investment growth rate will decline, export growth rate will further slow down, and the country will continue to implement a stable monetary policy; the favorable conditions are: inflation pressure will be reduced, and the price level will be Continuing the downward trend in 2011 that continued to fall, the fall in commodity prices and the increase in income will help accelerate the acceleration of consumption growth.

Based on the judgment of the situation, Dongfeng Liuzhou Automobile proposed sales target sales of "60,000 units and 70,000 units challenged" in 2012. Among them, the number of tractors sold reached 14,000, heavy industry products reached 19,000, Chinese engineering products reached 13,000, heavy-duty products reached 12,000, and special-purpose vehicles reached 2,000. Through the introduction of Dongfeng Liuzhou Auto in the product market in 2011, the M5 and M6 products have become the dominant products of Dongfeng Liuzhou Auto. In 2012, its sales volume is expected to reach 48,000 units, accounting for 80% of the annual sales in 2012.

● FAW liberation

Based on an optimistic estimate of the situation in 2012, the goal of FAW liberation is slightly “alternative”. In 2012, the target of FAW's liberation will be sales of 210,000 vehicles (110,000 in Changchun base, 90,000 in Qingdao base, and 10,000 in Liute and Changte). Among them, there are 101,000 tractors, 58,000 trucks, 31,000 dump trucks, and 10,000 special vehicles. For future planning, Zhang Bing, general manager of FAW Jiefang Marketing Co., stated: “In accordance with the overall objectives of the group's '12th Five-Year Plan', by 2015, FAW Jiefang will achieve production and sales of 480,000 units, and the market share of medium and heavy trucks will reach 25%. And the first goal of the industry in terms of user satisfaction."

● China National Heavy Duty Truck

For the heavy truck market in 2012, Sinotruk's judgment is that there will be a big sale month, but it will not drop sharply. China National Heavy Duty Truck Group Chairman Ma Chun-chi proposed: 2012 Sinotruk's sales goal is to ensure that the entire vehicle production and marketing 240,000, of which 165,000 heavy trucks. Compared with the sales of 143,000 heavy truck trucks of China National Heavy Duty Truck Group in 2011, this goal can be said to be more moderate.

● Beiben heavy steam

Wang Shihong, General Manager of Beiben Heavy Duty Trucks also believes: “If the total market for heavy trucks in 2012 is between 800,000 and 850,000, the number of tractors will account for 300,000.” Dong Zhengming, general manager of Beiben Heavy Duty Truck Sales, predicted that in 2012, The heavy truck market, which is basically the same as in 2011, will neither increase significantly nor drop significantly. The market capacity is about 850,000 vehicles, which is 3.4% lower than in 2011.

There are 230,000 trucks, 300,000 dump trucks and 320,000 tractors. He analyzed: “The market's ability to grow in 2012, the most important thing is to look at the tractor market. If the demand for tractors increases next year, it will be the biggest change next year; if there is no change in the tractor market, then the market will continue next year Slipped."

Although the market is full of uncertainties in 2012, industry insiders are mostly not optimistic about the market's prejudging next year. However, in the face of 2012, Beiben still put forward the goal of “guaranteeing 45,000 vehicles and securing 50,000 vehicles.” Dong Zhengming said that through structural adjustment, strong financing support, and reasonable prices, there is still much room for development in the Beibu’s relatively weak tractor market, medium-sized vehicles, and semi-heavy heavy truck market segments. "As long as the structural adjustment is in place, the price is reasonable, and the financing support is strong, we have completed 50,000 vehicles or even 60,000 vehicles, which is not a difficult task."

● Shaanxi Auto

At the 2012 Shaanxi Autos Annual Meeting, Tan Xuguang, chairman of Shandong Heavy Industry Group and chairman of Weichai Group, said that according to the domestic economic operating environment, the heavy truck market in 2012 should bring more uncertainty than in 2011, heavy trucks Sales will continue to decline, and is expected to be around 800,000. At the same time, Fang Hongwei, chairman of Shaanxi Automobile Group, proposed the annual target of “135,000 heavy truck sales, an increase of more than 30% year-on-year”. In 2011, Shaanxi Automobile actually sold 100,000 heavy trucks, a slight increase from 2010. From this point of view, Shaanxi Automobile's market target in 2012 can be said to be quite effective.

● Hualing heavy truck

At the annual business meeting of Valin Motors, Xia Hong, deputy general manager of Anhui Hualing, said: “Despite the fact that the heavy-duty truck market in 2012 has certain uncertainties, overall it will remain relatively stable, like a 20% decline in 2011. It is unlikely that the situation will occur.” In addition, the development of the heavy-duty truck industry is closely related to the economic situation, especially investment. Therefore, Liu Hanru, chairman of Valin Auto, judges: “For heavy-duty truck companies, the 2012 conference will be very difficult, and the first half must be Not as good as 2011.". After comprehensively considering the impact of various factors on the market this year, Hualing proposed to achieve a total sales target of 32 to 35,000 vehicles throughout the year.

● SAIC Iveco Red Rock

When analyzing the 2012 heavy truck market, SAIC Iveco Hongyan Marketing Executive Director Yu Qionggen believes that firstly the market situation in the first half of 2012 will be worse than the first half of 2011, but in the second half will be better than the second half of 2011. Overall In 2012, heavy truck sales will decline slightly year-on-year. Therefore, the total sales in 2012 are expected to be around 850,000. Secondly, due to the fact that many companies’ inventory is still high in 2011, and the 2012 Spring Festival is earlier, the New Year’s Day and Spring Festival are all in January, and the actual working time in January is only about two weeks. Therefore, the heavy-duty truck market in 2012 may encounter a "cold stream" at the beginning of spring.

However, since SAIC Iveco Hongyan achieved good results in 2011, it proposed a sales target of 35,000 units for 2012.

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