At the same time that the Shanghai Free Trade Zone plans to launch a parallel import pilot, this import method will usher in a favorable policy.
A few days ago, a source close to the AQSIQ said: "The AQSIQ plans to include non-standard cars (unlicensed channels imported cars) into the 'three bags of cars' ("Repair, replacement and return of household car products" Within the scope of the Regulations, this policy is currently being worked out.†At the same time, the import of non-regulated car dealers in China is generally small and it is difficult to bear the responsibility of “three guaranteesâ€. “The General Administration of Quality Supervision, Inspection and Quarantine is brewing Insurance companies such as PICC are included in the 'three guarantees' system of non-regulated cars," the source said.
In response, Luo Lei, deputy secretary general of China Automobile Dealers Association, said in an interview with the reporter of "Daily Economic News": "If this policy is introduced, it will regulate the development of parallel import business, which is a positive for consumers."
Not only that, once this policy is introduced, it will make parallel imported vehicles out of the “gray zoneâ€. The identification of non-standard cars will be clearly defined for the first time. While regulating the development of business in this field, it will also incite multinational companies in China. The price system of imported cars.
However, this is precisely what multinational auto companies do not want to see. The relevant person in charge of a car dealer group said: "This policy may encounter many obstacles imposed by imported auto companies in the implementation process, which requires the relevant departments of China to consider."
Non-standard cars brewing to enjoy the "three guarantees" service /
The so-called parallel import of automobiles is aimed at authorized importers of automobile brand enterprises, that is, non-authorized importers import cars from domestic related brands and retail markets to domestic sales, and form a “parallel relationship†with authorized import channels. Imported cars imported into China through unauthorised channels are often referred to as non-standard cars, which are also called “small trade carsâ€.
Since the speed of the imported car brand in China is still different from that in the European and American markets, some customers who want to “early adopt†can only purchase non-standard cars. In addition, these non-standard cars are more cost-effective, more than ten thousand yuan or even hundreds of thousands of dollars cheaper than the standard car, these are some of the factors that consumers prefer non-standard cars.
However, before this, the import of non-standard cars in China has always been a “grey zoneâ€, lacking the norms and guidance of relevant policies. Although the market size of these vehicles cannot be compared with imported cars, the guarantees such as after-sales service are very slim. However, this situation is expected to reverse this year.
In April of this year, a work plan entitled "Pilots of parallel imported cars in the China (Shanghai) Pilot Free Trade Zone" was issued. If this plan is approved, the non-standard car purchased by the consumer in the free trade zone will enjoy the same after-sales service as the product purchased by the 4S shop. It is reported that this favorable policy is likely to expand to the whole country.
Recently, a veteran in the field of automobile circulation also revealed to the reporter of "Daily Economic News" that the AQSIQ is currently formulating relevant policies and plans to include non-standard cars in the scope of "three guarantees for automobiles".
Luo Lei believes: "If this policy is introduced, it will regulate the development of parallel import business. However, because the imported car dealers of non-standard cars are generally small, they are not willing or unable to undertake the responsibility of 'three guarantees of cars'. This has become a difficult problem in policy formulation."
According to the "three guarantees of automobiles", the responsibility of the three guarantees shall be borne by the seller, and it shall be the responsibility of the producer or the responsibility of other operators. The seller shall have the right to recover from the producers and other operators.
In this regard, the above sources revealed: "The AQSIQ is preparing to include insurance companies including PICC in the "three-package" system for non-standard cars, so that insurance companies can assume the responsibility of three guarantees.
Wang Zuo, senior manager of SINOMACH's marketing department, said in an interview with the reporter of "Daily Economic News": "In fact, some insurance companies have already started testing the business before."
According to statistics, at the end of last year, PICC and China Pacific Insurance officially joined forces with Guangzhou Easy Car Quality Assurance Consulting Co., Ltd. to provide nationwide “three guarantees†services for non-standard cars directly imported and sold.
Non-standard car or impact imported car price system /
In the eyes of many insiders, the role of this policy is not only to regulate the orderly development of this business.
Yan Jinghui, deputy general manager of Beijing Asian Games Village Auto Trading Market, told reporters: "If this policy is introduced, the import volume and sales volume of non-regulated cars will be rapidly improved." He explained that the total import volume of non-regulated cars in China last year was about It accounts for 8% of the total number of imported cars. According to the total import of automobiles of 1.17 million vehicles last year, the import volume of non-standard cars is about 90,000. In foreign countries, this ratio is usually around 15%. “It is obvious that non-standard cars still have a lot of room for development in China.â€
At the same time, a luxury car brand dealer told reporters: "After last year's 'three guarantees of car' policy was introduced, many dealers are not able to enjoy this policy with non-regulated cars to persuade consumers to buy medium-sized cars, which is to a certain extent It affects the sales of non-standard cars."
Yan Jinghui said that since the first half of last year, the sales volume of such models has started to decline due to the bad news that non-standard cars can not enjoy the "three guarantees of cars." “In the first half of 2013, sales of non-standard imported cars fell by 50% compared with the same period in 2011.â€
Nowadays, the sales of non-regulated cars are constantly improving under the stimulus of the policy, which will shake the price system of multinational car companies. The price system is an important basis for their high profits in China.
A luxury car brand dealer told the "Daily Economic News" reporter: "Under normal circumstances, the difference between the non-standard car and the standard car is about 10%, and the difference between individual models even reaches 20% to 30%. Currently in The non-standard cars sold by China mainly include mid- to high-end models of brands such as BMW, Mercedes-Benz, Ford and Toyota, such as BMW X5 and Mercedes-Benz ML.
According to a BMW dealer: "After the launch of the new BMW X5 this year, Tianjin's US-standard car has thrown a message of price reduction of 100,000 yuan, and soon BMW dealers began to reduce the price of the new X5."
It is understood that the current price of the BMW X6 is about 700,000 yuan, and the current official guide price of the X6 low version is about 1.06 million yuan. Compared with the standard car, the price of the American standard car is about 28% lower. Around; the 2014 Cayenne equipped with a 3.0T engine, the price of the US standard car is 900,000 yuan, while the official guide price is 1.05 million yuan, and the price of the American standard car is 15% lower.
“Because of this, non-standard cars will be more attractive to consumers, and this is likely to affect the sales of authorized dealers, which will force multinational companies to lower the pricing of related products and incite their current monopoly price system. "The above luxury brand car dealer said.
"Brand licensing" or the elbow factor /
In the eyes of many industry insiders and dealers, this policy is likely to encounter resistance from multinational companies in the process of formulation and implementation.
It is understood that in the previous revision of the "Implementation Measures for the Administration of Automobile Brand Sales" (hereinafter referred to as the "Measures") in the relevant departments of China, some dealers have proposed to promote the development of parallel imports. However, this proposal has not been put on the ground. "The important reason for its 'miscarriage' is the obstruction of multinational corporations," said a veteran of the circulation field who did not want to be named.
"If the policy of incorporating non-standard cars into the 'three guarantees of cars' can be carried out, it may encounter obstacles set by multinational companies in the process of implementation." A responsible person of a dealer group operating multiple imported car brands "Daily Economic News" reporter said.
He told reporters that under normal circumstances, imported car dealers of non-standard cars only import complete vehicles and will not import parts and components. Therefore, in the future, multinational companies are likely to require their authorized dealers to bear non-standard cars. After-sales and repair services, this will become a major obstacle to the development of non-standard cars.
A car dealer told the reporter of "Daily Economic News": "For example, BMW had previously provided warranty service for non-standard cars, but this service has been canceled and only maintenance is provided."
"At the end of the day, it’s because non-standard cars have touched the profits of multinational companies 'cheese'," said senior sources in the circulation field.
It is understood that after the promulgation of the "Measures" in China in 2005, China's imported car sector has been using the authorization management method, that is, only by obtaining the authorization of automobile suppliers (usually multinational enterprises, automobile manufacturers), dealers can only sell related product. This means that suppliers have a higher dominance in the entire distribution channel and have special rights such as pricing rights. Therefore, many multinational companies will also get rich profits.
It can be seen that in the absence of amendments to the Measures, parallel import development still faces many obstacles from multinational corporations, and this should also be the time when the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) formulated the policy of including non-standard vehicles in the scope of “three guarantees for automobilesâ€. Factors that need to be weighed.
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