Analysis of the four major suspense car prices


Since May, the word "price cut" has almost become synonymous with the entire automotive industry, but the current auto market has emerged a kind of universal behavior of holding money to buy, and the reason why it appears to be holding money to buy, but also with the potential in the automobile market "The four major suspense" is not unrelated. Suspense one: Who is the next price cuter From several market segments, the economical car market under 80,000 yuan has been cut prices several times in the past few months, and the price cuts of the major manufacturers have played against the economical car market. The direct impact is not great either. From the analysis of the price reduction models of major car manufacturers, the real impact is about 10 million yuan to 300,000 yuan or so models, this price range generally includes about 10 million high-end economic cars, about 150,000 yuan in mid-size sedan And more than 200,000 yuan in the high-end cars. From the impact of the manufacturers, mainly Beijing Hyundai, Guangzhou Honda, Changan Ford, FAW Toyota, FAW Car and FAW Hainan Mazda. Among the above companies, Guangzhou Honda and Changan Ford have clearly stated that they will not follow up the price cuts, so there are several manufacturers such as Beijing Hyundai, FAW Toyota, FAW Car and FAW Hainan Mazda. Among these, Beijing Hyundai Sonata, FAW Toyota Vios, and FAW Hainan Mazda Fumei are facing greater pressure. Therefore, industry insiders boldly predicted that Beijing Hyundai, FAW Toyota, and FAW Hainan Mazda would most likely “respond” in response to the price cuts of several major car manufacturers. Suspense II: How much is the manufacturer lost in the end due to market pressure, it is inevitable that market manufacturers will lose profits through price cuts, but there are also industry experts recently to the author, the domestic car manufacturers because of price cuts and the "profit loss" Maybe far from what they "poured". According to the expert, each car company has a set target for the reduction of parts procurement costs during each year of operation. One of the main reasons for reducing procurement costs according to set targets is to cope with the pressure of market price cuts. In other words, in fact, every time the price of a car manufacturer is reduced, it is not only an automobile manufacturer who bears the loss of profits, but the parts suppliers of the automobile manufacturers also share a part of the loss of profits, and in some cases, the profits are not small. loss. Moreover, this is still a car manufacturer to shift profit loss by reducing procurement costs in accordance with the normal business plan. Under “unconventional” circumstances, car OEMs may also be subject to “passive” price cuts forced by market conditions. In a near-forcible manner, component suppliers are encouraged to share profits with the OEM. Suspense three: the auto market there is no room for price reduction For the car market is showing the characteristics of holding the coin, perhaps the fourth major suspense is the real "fatal" suspense, this suspense is that every coin holders are most concerned about The question — — Is there any space for the auto market to cut prices? Is there any room for price cuts in the auto market? Sun Jian, vice president of Kearney Consulting, believes that not all products have price cuts, because some economical cars have almost no way to go in terms of price cuts. As for mid- to high-end cars, there is room for price cuts, of course. Businesses also need certain profits to sustain their subsequent development. Xu Jian believes that China's auto products do not actually have an advantage in terms of manufacturing costs. Therefore, many companies have little room for price cuts. An analyst at an auto consulting company, who asked not to be named, said that the profits of Chinese bicycles are relatively high, but at the same time they must also see that the scale of Chinese auto companies is still very small. If the profits of bicycles are too low and the scale is small, foreign countries Car companies may not come to China to make gold. The analyst believes that there is always limited room for downward adjustment of the auto market price. If the downward price adjustment approaches the critical point that foreign auto companies can afford, there is no room for downward adjustment. Jia Xingguang, a domestic automobile industry analyst, said that domestic automobile manufacturers said there was no room for price reduction as early as two years ago, but now the manufacturers are still declining, and some are still actively lowering, which proves that the domestic car market is still still There is some room for price reduction. Jia Xinguang said that there are still many methods and tricks for domestic autos to control costs. The reduction in configuration can be reduced, the inventory can be reduced, and the procurement cost can be lowered. Suspense IV: "True Down" or "False Fall" From the consumer's point of view, for every wave of price cuts in the car market, despite the possibility of hearing various arguments, consumers are basically full of expectations. Because the price reduction not only allows consumers to buy the right car products with less money, but also has more choices in terms of varieties. However, relevant experts said in an interview with this newspaper that in the face of frequent “price wars” launched by the car market, consumers should also make calm judgments. Although manufacturers have indeed lowered the price of certain products, they must also make it clear. In the end, whether the price is "true" or "false" is a price cut by the manufacturer. Experts reminded that for some manufacturers to launch reduced configuration products are cheated on the flag, or the cost of buying a car has dropped, but the cost of repair parts has gone up, consumers must be clearly identified. The domestic car market is not uncommon for the act of reducing the “name” of deductions by “real” pricing, because some cars’ configuration can't be seen with the naked eye in appearance, and the price reduction of cars in the previous two years Among them, a handful of car brands introduced reduced-products in the name of price cuts. This is still the industry's “laughing”. (author Zhu Zhongqi) News Morning News

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