When the Chinese auto market began to flourish in the early years of the past few years, the world’s auto giants who began to turn their eyes to the Chinese market have once issued the exclamation “This may be the last potential development market in the world,†and several years later, In the global downturn of the automotive industry, the continuously growing Chinese auto market has become a new highlight of the world auto industry. It has attracted many international auto giants to enter. From the development to the present, it can be said that the world's auto giants have come, and as early as possible, it will now focus on how to further develop China's strategy and gain more market share. Looking at the domestic auto market, a new round of international giant Chinese market battle is beginning. The new round of joint ventures are beginning to enter the domestic market earlier. Mazda once released news at the Beijing auto show, saying that it is necessary to establish sales companies and increase production bases in China, and to jointly establish sales companies, and where to build additional production bases so far. Still suspense. But no matter what, Mazda’s shift from technical cooperation to joint venture production and the end of the “outer circle†of the Chinese auto industry is certain. Although Renault, which has suffered many twists and turns in the Chinese market, has already owned the Sanjiang Renault and Dongfeng Liuzhou commercial vehicle projects, the passenger car project has only been outside the front door of the Chinese market. Recently, Dongfeng and Nissan have cooperated with each other and Dongfeng Renault has successfully established a joint venture with Dongfeng Renault, and it has been scheduled to co-produce Renault sedan since 2006. The ultimate goal is to achieve an annual output of 300,000 vehicles. In addition, a 100-year-old plant in the UK, Rover, also announced a joint venture with SAIC to build a new Rover sedan in Shanghai. It is reported that the cooperation between the two companies is currently awaiting approval from the state... It is undeniable that on the one hand the world’s automotive industry has mostly entered a period of low growth, and on the other hand, it has been the rapid development of China’s automobile market and the entry of multinational giants in recent years. The lucrative fruits of the future are temptations. At present, more and more international auto giants hope to reach a "marriage" with domestic production companies for deeper and broader cooperation. As a result, many foreign manufacturers made new strategic decisions, such as the shift from cooperation to joint ventures and the expansion of joint venture objects as permitted by the auto industry policy, which directly led to the emergence of a new round of joint ventures. Strengthening cooperation is the mainstream of the market and not to mention how the global auto giants at the Beijing International Auto Show showed their closeness with domestic joint ventures. From the perspective of the market strategies recently announced by major giants, the cooperation with domestic joint ventures is strengthened and the Chinese market strategy is enhanced. The intention of status is clearly visible. Before and after the Beijing International Auto Show, the global auto giants announced plans to increase their investment in China: Volkswagen chairman Bi Ruide announced that it will invest 60 billion yuan in China, and will achieve a production capacity of 1.6 million by 2008; GM plans in the future In 3 years, the total investment exceeds 3 billion U.S. dollars, and the production capacity has been expanded to 1.3 million; South Korea’s Hyundai also plans to invest an additional 740 million U.S. dollars by 2007. By 2008, Beijing Hyundai will achieve 600,000 production capacity; in addition, Mazda and Guangzhou Honda plans to achieve 300,000 production capacity. The status of the general public and GM in the Chinese market is also a decision to enhance the status of the China region before and after: Volkswagen announced that it has upgraded the Volkswagen China Investment Company to Asia Pacific headquarters, while GM announced that it will relocate its Asia Pacific headquarters from Singapore to China. Shanghai, and invested 2.1 billion yuan to speed up the development of Pan Asia Automotive Technology Center. In order to eat more cakes in the Chinese market, the world’s auto giants can be said to have no competition, and the degree of emphasis on the Chinese market can be seen, and further strengthening of cooperation with domestic joint ventures must also be developed in recent years. Mainstream. The Chinese market has become the main battlefield as an investor. Numerous auto giants have increased their investment or strengthened cooperation. The purpose is nothing more than one, that is, in order to compete for more shares in the Chinese market and gain corporate profits. This is the goal of all investors visiting the Chinese market. Objectively speaking, under the influence of the decline in global auto sales in recent years, the Chinese market has become a major battleground or profit growth point for many world giants. Take VW’s case, according to a research report published by Goldman Sachs, more than 80% of VW’s profit in the first half of 2003 came from China. In the first quarter of 2003, VW’s earnings per share of 1.54, China contributed 1.30. EUR. Many auto giants frankly say that nowadays, the Chinese market is an unaffordable market. Whether China can achieve long-term success and sustainable business development will be crucial to the company as a whole. To be sure, the expansion of capital by foreign giants will allow their joint ventures to speed up the pace of vehicle development and production, and more and more new products will enter the domestic market. For example, GM executives once said that in the next two to three years, GM will continue to introduce nearly 20 new and upgraded automotive products for Chinese consumers. On the other hand, with the support of the foreign-funded enterprises behind them, competition in domestic auto joint ventures, including products, prices, and production capacity, will also escalate. At the same time, this will also be conducive to China's auto industry to fully absorb and use the advantages of the global automotive industry resources, and comprehensively enhance the core competitiveness of the Chinese auto industry. Shenzhen Economic Daily Author: Xu Honghui
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