This is a process full of happiness. We should be very pleased with our partners, dealers, caring for our leaders and customers like Dongfeng GS lubricants: Happy Birthday! Remember, a cross-border marriage entered the stage of history from May 15, 2011. Just today, the first anniversary of the establishment of Dongfeng Oil Group also marked the first anniversary of Dongfeng GS co-branding. Dongfeng GS co-branded ushered in a one-year-old birthday. Deliver excellence and perform Oriental wisdom. Just today, Dongfeng Lubricants is a “double happinessâ€.
Dong Bing Group President Liang Bing and South Korea GS Caltex Co., Ltd. Vice President Kim Ying-sik is a Chinese private oil brand, one of the world’s top 500 multinational companies. Citing the words of Minister Jin Yingzhi at the 12th China Lubricants and Applied Technology Exhibition on November 16, 2011: “First of all, we are very optimistic about China’s lubricants market. In addition, Dongfeng Oil Group enjoys a higher level in the industry. Reputation, under the premise that Dongfeng Oil's original products are generally favored by the market, it is believed that the Dongfeng GS Lubricant thus introduced will have a broad market prospect.And I, from Dongfeng Oil Group and its leader Liang Zong, Taste of China's unique cultural heritage, very pleased to find our satisfied partners in the Central Plains, the two companies will integrate the advanced experience and technology of the Korean and Chinese lubricants market, with the introduction of cooperation brand to the infinitely large Chinese market The opportunity of DG (Dergit) will go beyond the formal pace of development and both parties have reached consensus and are moving toward the same goal.From the moment we start to create an oriental miracle. Time has passed and this exciting speech has always lingered Ears, so that all people involved in the Dongfeng GS lubricant business feel infinite power and timeless.
(A) Data reproduction From product research and development to brand positioning to market promotion, the two sides are fully involved in the confidence that “1+1†must be greater than 2. Let’s count one string of data: a distance of more than 1,400 kilometers. More than 10 visits to the factory, four brand joint conferences, 96 hours of inspirational collisions, 365 days of mail exchanges, and through the past, it has become a process of delivering brand spirit and casting dreams of excellence.
(b) What does the brewing miracle DG represent? What kind of meaning will Derek be given? According to Mo Yang, Minister of Marketing, recalled: “On the morning of July 26, 2011, I received a call from Feng Changwei, the director of the brand center. We will discuss one issue together – analysis of the brand positioning of the joint brand. At this time, we will act separately, 72 hours. Afterwards, we called again and it was this call that inspired the inspiration and laid the foundation for DG’s promotion in the Chinese market. “D†resolves to deliver Deliver meaning, and the most fundamental function of lubricants is to transmit protection and perceptual thinking. It can be understood as conveying love and conveying happiness. Then "G" is right, and it is excellence! Feng Zhun is just as soon as it is inspiring. We hope that this outstanding brand, from the perspective of the product's philosophy, will demonstrate the clear theme of "Deliver Great". The company’s confidence in the product also gave us a perfect presentation of the core sentiments of caring for and conveying the wisdom of the East.In early June, the co-brand Dongfeng GS Lubricants had its own brand positioning in China: continuous pursuit of scientific and technological progress, bringing world leadership Grade Lubricant Products are the product promise of Dongfeng GS Lubricants, allowing users worldwide to enjoy Czech Republic, relaxed driving experience is the ultimate user spiritual Dongfeng GS lubricants. Delivery excellence, we are committed to all the GS lubricating oil workers Dongfeng brand beliefs.
(3) It was an unforgettable day when the city was turned out on October 10th, 2011. The beautiful stage, handsome models, and the arrival of honored guests, hundreds of media spots all focused on a mysterious image. Accompanied by the music's memory, the lighting of the LOGO lights, the host slowly to the stage, the meeting pulled up the curtain, when the golden Dongfeng GS lubricant into the white LOGO wall moment, the audience boiling, Dongfeng GS Lubricant finally appeared, like a piece of art that was thought, rethought, refined and scrutinized, and presented to everyone.
Dongfeng GS Lubricants DG Series Launch Conference The listing of Dongfeng GS Lubricants marks the birth of Dongfeng Oil Group's second co-brand. It is also a butterfly change of Dongfeng Oil Group. This is Dongfeng Oil Group's long-standing brand breakthrough campaign, the introduction of technology-leading products DG (Dee Kat) series; on the impact of the Dongfeng Oil Group's leading domestic lubricant companies has a high strategic significance. The continuous improvement of the brand and the development of the product line, Rio Tinto, have contributed to the two companies' new lubricants in the future sales of lubricants. After the meeting, Chairman Liang Bing and Minister Kim Kiyoshi accepted an exclusive interview with the media and expressed their expectations for DG products. Liang Zong said, “By the second time, we will be using a brand new product line and taking the second step of the international alliance.†At the same time, the media’s camera captures a mysterious guest who is brilliant and steady. There is no lack of humor, meticulous listening to every issue of the reporter. He is the key figure who contributed to the cooperation between GS and the Chinese national brands of Dongfeng Lubricants.--The Minister of Korea GS Caltex Co., Ltd. Jin Yingzhi: "The combination of Eastern wisdom, the influence of Dongfeng emotions, will lubricate Dongfeng GS. The core of oil protection, we will use the national technology, high-quality oil source, excellent brand, get the recognition of the Chinese market.†And this day, also ushered in the industry leaders, peers of great concern, attended the press conference Among the honored guests was Mr. Qi Weiming, the deputy secretary general of the Quality Association, who sent a big gift and wrote "Forging Excellence, Delivering Excellence," and gifting cooperation enterprises. He said, "I look forward to this transnational cooperation can inject new blood for the development of China's industry, provide quality and quality products, congratulations on the market."
(4) Exhibition Gaming “The 12th Lubricants & Application Technology Exhibition 2011-11-16 held successfully in Beijing. Dongfeng Oil Group as a gold medal sponsor and Korea GS Caltex Co., Ltd. exhibited together and exhibited Dongfeng GS lubrication. Oil series products.The exhibition attracted many internationally renowned lubricant manufacturers and equipment manufacturers such as Meifu, Great Wall, BASF, API, etc., and exhibitors exhibited new products and new technologies. Dongfeng GS Lubricant Co., Ltd. as a new joint brand, has won a lot of praise and become the biggest attraction of the show."? quoted “People's Daily Report†Dongfeng GS Lubricants reloaded the show, unveiled the show into a superstar. The huge lubricating oil model bottle turning on the booth was full of action. The regular time draw and interactive question and answer activities on the booth also made Dongfeng GS Lubricants succeed in leaving a deep impression on the audience. Concise and international platform design, on-site VIP negotiations, for the future sales of Dongfeng GS lubricants opened its head.
(V) Meeting in Beijing In May this year, South Korea GS Caltex Co., Ltd. visited China and visited the Dongfeng Lubricants Global Brand Operation Center in Beijing CBD. Beijing is a national political, cultural and scientific research center, and has many universities and colleges. , communication agencies and scientific research institutions have gathered outstanding brand operational talents, scientific research talents, design talents, creative talents and management talents from around the world. The establishment of the Dongfeng Lubricant Global Brand Operation Center is a highly strategic deployment. "Based on the capital, the layout of the country, the radiation of the world," its geographical advantages can not be estimated, the group company's brand building, market operations, dissemination of resources, international trade, market analysis and other aspects play a major role. In June, General Liang will be invited to participate in South Korea's Expo in Yeosu, South Korea. Through the friendship between the two parties and not limited to product cooperation, the joint brand road will become wider and wider.
The joint mission team inspected the diversification of Dongfeng Lubricants' global brand operation centers, making consumers' choices more and more diversified. At this time, the lubricants brand has become the value standard for consumers to select products. To some extent, the brand has become "a self-evident guarantee of quality and reliability." Its importance has been more than ever before. In the process of product sales, the decisive role is no longer the product itself, but a unique and distinctive brand image of the enterprise. It is the “first impression†of the enterprise or product to consumers. Only those products that represent high quality and high Reputation brand. Only in the minds of consumers can occupy a place for a long time. To this end, we expect Dongfeng Lubricant Global Brand Operation Center to play an important role in its strategic position.
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