At the high-level forum of China's auto market after-market service and marketing management model in 2005, Chen Qisheng, manager of chain operation department of Great Wall Lubricant Group Co., Ltd., said in an interview with reporters that in order to expand the market share of automotive aftermarket services, A major strategic shift took place in the year and the Great Wall Lubricant Automotive Maintenance Center was established to realize the transition from a manufacturing-oriented enterprise to a manufacturing and service-oriented enterprise. Currently, there are 11 directly-operated stores in Beijing that provide convenient services for the automotive aftermarket. At the same time, the Group also established nine branch offices and four national-level laboratories in Beijing, Tianjin, Shanghai, Chongqing, Guangzhou and Wuhan to provide R&D technical support for the automotive aftermarket services.
Chen Qisheng said that the biggest difference between the Great Wall Lubricant Automotive Maintenance Center and other car maintenance industries is that the center has achieved professional division of labor in store operations and has adopted streamlined operations. In addition, the center also provides 36 services and personalized services for members. In particular, it is worth mentioning that the center carries out one-stop professional maintenance services, all of which relate to maintenance, and can be implemented in the Great Wall Conservation Center at one time. He said that as a professional maintenance service provider, the biggest goal is to promote the Great Wall's quality services to customers through directly operated stores.
It is understood that Great Wall Lubricant Group Corporation is the sole lubricant manufacturer under Sinopec Corp. and currently has a one-third strong market in China. In 2005, Great Wall Lubricant was assessed by the world brand appraisal agency with a value of 8.2 billion RMB. In October 2005, it achieved market sales of 12 billion RMB, and its market share is now around 33%. In 2005, Great Wall Lubricants became China Aerospace Co., Ltd. and is the only company in the world capable of providing aerospace oil. In 2005, Great Wall Lubricants was designated as the special oil for the Beijing 2008 Olympic Games.
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