It is imperative to combine online and offline products in the automotive industry in the era of meager profit

Since China’s accession to the WTO, after more than ten years of development, the number of domestic cars has exceeded 300 million, ranking second in the world. Such a large amount of holdings needs to be supported by the same huge aftermarket services, so there is a huge amount of money flowing into the automotive aftermarket industry.

However, Jin Mo network CEO Luo Baihui believes that the era of profiteering is now over, in the fierce auto aftermarket industry, products similar, the price is completely transparent, a variety of promotional warfare, service warfare, exhibition competitions and other infighting and continuation continue, often failing each other, It even caused industry turmoil. Many businesses can only open up new trails, through online and offline marketing innovation to seek new profit points to earn low profits.

The traditional auto parts production and sales model is that the manufacturers supply the products to the local agents, and the agents carry out regional wholesale and retail sales in the Auto Parts City, and feedback to the manufacturers about the sales situation and supply and demand. In fact, another huge market for auto parts production plants is the supply of 4S stores nationwide. Because both supply and demand are in direct contact, the 4S stores purchase products of the same quality, and the auto parts manufacturer will have a superior price advantage. Therefore, auto parts makers are leading the research on cooperation with 4S stores, which will satisfy the demand for 4S shop supplies and will be a new outlet for supply companies.

For China’s auto supplies that are moving toward the world, in Luo Baihui’s view, it is also necessary to continue to cultivate their internal strengths and cultivate their own endogenous new motivation to create twice the value of triple or even N times. Adhere to technological innovation and R&D, master the core competitiveness, and only in this way can we continue to achieve sustained growth in the fierce global competition in the automotive supplies field, and thus occupy a more favorable position in the world automotive supplies market.

However, the continuous improvement in the quality and technology of China's auto supply 4S brand products is increasingly being valued by international buyers. Under the homogeneity of products, the demand for the Chinese automotive supplies 4S market is increasingly diversified.

To achieve this model, the supplier must do three things. First, the supply companies have the ability to open value-added tax, that is, small-scale taxpayers; secondly, auto parts manufacturers are required to complete a series of models of a brand of supplies to meet the procurement requirements of the 4S store; and finally, the most basic point - — Seeking a professional platform for full contact and cooperation with 4S stores. There are 15,000 4S stores across the country, and the purchase of spare parts for 4S stores is very large.

It is understood that 3M in China will cover its 8000 automotive aftermarket products to 700 special beauty shops, 6,000 auto repair shops and 4S sales centers; Germany’s Würth Group has established a sales service network in more than 100 cities in China. Dedicated to automotive aftermarket services.

Automotive supplies are one of the three major segments of the automotive aftermarket and are currently one of the fastest growing and best-looking industries. The rapid growth of private car belts has spurred demand in the automotive aftermarket, and the auto market has exploded. From the time the original car broke down to the repair of the auto repair factory, to the personalized needs of today's auto decoration, maintenance, and modification, the auto supplies market has developed into an infinite terminal market. From the GPS multi-functional integrated car entertainment system, the personalized decoration of car seat cushions, to the new environmentally-friendly automotive products, such as car oxygen bar, car air freshener, etc. The automotive industry is growing at a rapid pace.

Similarly, China's e-commerce market is extremely hot, and this hot center is known as the B2C online shopping market (including B2B2C, B2C, C2C, O2O group purchases, ie online retail or online shopping market), traditional manufacturing/brand manufacturers, traditional wholesale and retail Businesses, traditional service providers, pure e-commerce companies, and various types of investment funds are all tying up. Jin Mo network CEO Luo Baihui pointed out that entering the 21st century, online shopping to sweep thousands of forces, affecting every consumer's spending habits and buying interest, entrepreneurs touch "electricity", has become a trend, the auto supplies industry can not be avoided. The use of the e-commerce model is a “highway” for the automotive products industry that enables companies to develop rapidly. Compared with traditional offline channels, it has unparalleled advantages: low advertising costs, sales costs, and target customers’ Precise positioning, the development of one-to-one marketing, and rich and comprehensive information will enable enterprises to have an unlimited space for business development. It is the only way for companies to survive and develop.

Online shopping has achieved a combination of offline and online trading business models, the cost is greatly reduced, and there are a wide range of consumer groups. Online shopping is popular, and low prices are the "killer" that can win the favor of the market. Online shopping has become a normal part of life for many people and began to replace some of the functions of supermarkets and shopping malls. Online shopping groups and online shopping varieties gradually expanded.

With the rapid development of e-commerce in recent years, the online shopping community is becoming more and more widespread. Physical store shopping and online shopping will undoubtedly have overlapping groups. Looking at prices, consumer groups, and cost expenditures, online shops seem to be slightly better than entities. Shop. Online shopping has become an irreversible trend. Luo Baihui pointed out that offline entity 4S stores will not die, but online stores represent future trends. Nowadays, the state attaches great importance to the development of e-commerce and informatization. E-commerce has become an irreversible trend, and the automotive industry will be better developed in conjunction with e-commerce.

The Ministry of Commerce recently issued the “Guiding Opinions on the Promotion of the Development of the Retail Industry during the Twelfth Five-Year Plan,” which proposed that the total retail sales of consumer goods should be increased by an average of 15% during the “12th Five-Year Plan” period, and the annual increase in retail sales should be 15 %The goal. To this end, the Ministry of Commerce proposed to promote online shopping and encourage large-scale retail enterprises to set up online shopping malls.

Data from the US Bureau of Statistics 2009 E-Stats report shows that the US retail industry is extremely developed and has assumed a large wholesale function. The sales revenue of middlemen and retailers is 51.6 billion and 3.6380 billion U.S. dollars respectively. B2B Distribution: B2C Retail = 7:5. According to the US Bureau of Statistics' 2009 E-Stats report, 42.0% of the manufacturer’s sales revenue of 443.6 billion yuan and 23.4% of the middleman’s sales revenue of 51.6 billion yuan were realized through e-commerce (B2B), while the retailer’s sales revenue was 3368.0 billion yuan. Only 4.0% of the yuan is realized through electronic commerce (B2C). Deduced to the micro-enterprises, if you look at the level of sales, it is clear that B2B e-commerce has a greater impact on a company than B2C e-commerce.

Statistics from the National Bureau of Statistics show that in 2009, the wholesale volume of wholesale and retail products above designated size in the country was 14,221.6 billion yuan, while the retail sales volume of wholesale and retail products above designated size was 4291.6 billion yuan in the same period, that is, B2B distribution: B2C retail = 10:3.

At present, there are more than 5,000 auto accessories online stores on Taobao, with monthly sales exceeding 50 million. The Internet has become the preferred channel for young car owners to shop, and online marketing has prompted the automotive supplies industry to enter the “Internet shopping era” in advance.

With the sharp rise in the automotive supplies industry, automotive products, the Chaoyang product, have begun a vigorous development. Car accessories are popular and gradually attract the attention of consumers. According to the experience of developed countries in the auto industry, the profits of the auto market can account for 60% to 70% of the total profits of the entire automotive industry. Auto supplies, as one of the three major segments of the auto aftermarket, have a very broad profitable space, but the automotive aftermarket In the network marketing this is still a "blank zone." Luo Baihui said that the establishment of automotive supplies network marketing is like a drizzle to nourish the entire automotive supplies market. Enterprises can use the network to quickly, easily and effectively promote the company's products and brands, which can effectively expand the company's visibility and reputation in the industry. According to an authoritative survey from abroad, enterprises’ investment in network marketing tools is one-tenth that of traditional marketing tools, and the arrival rate of information is 5 to 8 times that of traditional marketing tools. Among the users who access information on the Internet, the proportion of business users is higher than that of users who come into contact with traditional marketing tools.