New energy vehicles competing with independent car companies should dare to look around the world


The new energy automobile industry in China, which has reached the eve of marketization, has attracted global attention. Major auto giants have been rushing to release new energy development plans in China since last year. For a time, the industry’s worries and controversy continue to lament the fate of its own brands. These voices are more boring. It is not our blind optimism. Instead, new energy vehicles are already a new segment of the market. People can't stop us, but their markets are also open to us. An important basic principle of marketization is the integration of global competition.

China's own brands have been behind competitors for a long time, so that the Chinese people will hardly believe that there will be a day beyond. It is undeniable that in the traditional car market, there is still a certain gap between self-owned brands and joint ventures and imported models. However, in the emerging field of new energy, the actual situation is that we do not lag behind them. Moreover, the world market is very large and far from being able to be monopolized by several major automobile giants. China's autonomous car companies are expanding at this stage, and gradual progress in some markets is sufficient.

In fact, some independent brands have begun to lay out the global market. A few days ago, BYD again won the bid for a pure electric bus project in the Netherlands through a cooperative operator. According to Dutch media reports, the Brabant Province of the Netherlands recently announced the granting of franchise rights for East Brabant’s bus to Arriva and West Brabant to Veolia. The total number of buses involved in this franchise is up to 100 units. Lean to pure electric vehicles. Both operators are important BYD customers in Europe.

In 1999, BYD established its European headquarters in Rotterdam, the Netherlands. In the past two years, the electric vehicle business, especially the pure electric bus K9, the pure electric vehicle e6, and the pure electric forklift, have become BYD's business priorities in the European market.

BYD has been recognized by more and more overseas markets by its leading technology. Chery, Geely and other independent brands are also making efforts. A few years ago, Chery’s new energy vehicles had already opened the door to overseas markets. Geely’s new energy technology was approved by relevant organizations in Canada and many other countries. These are proof that China’s manufacturing is not worse than that of others.

The “2013 China Industrial Communication Industry Operation Report” recently released by China's Ministry of Industry and Information Technology predicts that China’s auto production and sales may decline this year, and new energy vehicles are expected to become new growth highlights. Looking around the world, new energy vehicles are also the hottest growth point in the next few years. At the initial stage of market development, Chinese independent brands should dare to look globally.



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