Changan Suzuki plans to launch three new cars


(Reporter Su Dongyue) Chang An Suzuki held a press conference in Beijing recently to announce the recall of the Alto car. However, the company did not announce the listing of the new car Swift as most people expected. However, Changchun Suzuki’s newly appointed vice president of marketing, Li Zhenyu, stated that Changan Suzuki will launch a new car that synchronizes with Suzuki Japan each year for the next three years. Chang Yue’s propaganda department chief Liu Yue said that the new cars to be produced will have a displacement between 1.6 liters and 1.3 liters, which is an economical sedan. “This new car will give the industry a surprise.” Sports Corolla Jin Lei debuted in Hainan Mazda recruit 4S dealers back to the photography competition, win the grand prize! 1 yuan to buy star items "the latest models will be produced by the end of this year or early next year. We will produce the latest development of the Japanese Suzuki products, not Existing products." Li Zhenlu said that he also pointed to a photo of the Suzuki concept car (pictured) told reporters that the appearance of the new car is somewhat similar to this car. The car head in the photo is a bit like Changjiang Chang, a concept car displayed by Changan at the Beijing Auto Show. The body line is somewhat similar to BMW's Mini. With regard to the price of this car, Liu Yue stated that it would set a very competitive price based on market conditions. Changan Suzuki Motor Co., Ltd. is a joint venture between Changan Automobile and Suzuki Japan. Since its establishment in 1995, it has produced more than 400,000 cars, and this year's sales target is 120,000. In December last year, Changan Suzuki Motor Co. launched a 200,000 capacity expansion project and is preparing to achieve this goal within two years. However, nine years after its production, Changan Suzuki only produced two models, Alto and Antelope. "The speed of launch is a bit slower, but the slowness also has the advantage of being slow, so that we can see the market more clearly." Liu Yue said. So why did the joint venture launch only two cars for so long, and now Changan Suzuki has suddenly accelerated the speed of new cars? Liu Yue said that we often analyze the market and we feel that the time is right. In the past, some of Suzuki's products in Japan were not very strong in the international market. We studied these products and found it not very suitable for domestic production. The newly appointed marketing deputy general manager Li Zhenyu told reporters that in the future, Changan Suzuki’s marketing direction will be centered on 4S stores, and the models produced will still be positioned as “people who can afford affordable cars”.

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