In recent years, the Chinese mini-vehicle market has undergone tremendous changes, and Changhe Auto has also embarked on an uneven development path. During this period, Changhe Automobile led the market to catch up with the advanced; from micro-car steering micro-car, to re-focus on micro-cars; integration with Hafei Automobile and other companies continued to rumors ...
On June 20th, Changhe Auto 4S shop and Changhe Suzuki standard 4S shop in Henan Changhe Industrial Co., Ltd., 200 meters east of the intersection of Huayuan North Road and Tianlun Road, Zhengzhou, were dressed and opened, and the automatic blockage Beidouxing listing ceremony was held. Zhou Shining, general manager of Jiangxi Changhe Automobile Co., Ltd., interviewed reporters on topics such as the current automobile going to the countryside and the development of small-displacement vehicles.
Mini vehicle "evergreen" Big Dipper "transformation upgrade"
On June 20th, the Changhe Suzuki standard 4S shop in Henan Changhe opened the market and the launch of the automatic block Big Dipper listing ceremony. The most interesting topic was Changhe's star product “Big Dipper†which was transformed.
People familiar with Changhe Motors know that Changhe Automobile, which has been focusing on creating exquisitely small-displacement economic models for many years, owns star products such as Liarna, Big Dipper, Aideer, Langdi, Freda, and K14B engines.
As the best-selling model of Changhe Automotive for many years, since its launch in China in 2001, the Big Dipper has used its Suzuki K14B engine and Suzuki's advanced features in order to take into account the appearance of its personality, the practical performance of commercial IKEA, and outstanding fuel economy performance. Rover technology and management are highly recognized by consumers. Currently, Beidouxing currently sells nearly 300,000 vehicles, ranking first in the sales of single-species vehicles in China, and is known as the "evergreen tree" in small cars. In many parts of Henan, Changhe is almost synonymous with mini cars.
It is worth mentioning that the 2009 new model of the Big Dipper, which was listed on the Henan market on June 20th, is a new model that integrates manual and automatic transmission and is developed by Changhe Suzuki based on advancement of product innovation. Data comparison shows that this kind of automatic transmission can combine the comfort experience of automatic transmission and the movement of manual transmission. Drivers can switch between shift modes according to different environments and their own needs, and combine the driving pleasure of the manual transmission with the convenience and comfort of the automatic transmission.
The new Big Dipper has upgraded its interior and driving performance, including 10 new improvements including a new digital dashboard, a knob-type air conditioning panel, a new type of upper and lower partitioned diamond front combination lamp, and a CD stereo that is compatible with reading SD cards. In combination with the fashion personality, the Big Dipper will interpret classical and stylish concepts on the spot.
The personage inside course of study predicts that the new model of Beidouxing will be the new darling of the market by virtue of its stylish appearance, hand-driven gearboxes that are full of driving pleasure, and advanced high-end technology equipment, together with extremely competitive prices.
Deepening the Action of Cars to the Countryside
With the deepening of a series of favorable policies such as automobile going to the countryside and purchase tax adjustment, since June, the policy effects of the second and third-tier markets have been significantly enlarged. According to the statistics of China Association of Automobile Manufacturers, the sales of major automobile enterprises in the countryside to Changhe Auto, Shanghai GM Wuling, etc. have all experienced a substantial increase over the same period in the past five months. The market performance is strong, and the experts of the Federation of Trade Unions are even more It is predicted that this year's micro-market will increase by 30% to 40% overall.
At the launch ceremony of the automatic block Big Dipper, Zhou Shining said: From January to May this year, Changhe Automobile sales increased by 20% year-on-year. Among them, the Big Dipper has currently sold nearly 40,000 units, an increase of 43%; Changhe Furuida increased by 34%; for Changhe automotive users are mainly rural users, in 2009, Changhe manufacturers will provide 50% per year per service vehicle subsidies. The standard supports the purchase of 700 mobile service vehicles by dealers nationwide. In other words, after two years of use, the ownership of service vehicles will be owned by the distributors.
Changhe Auto will also strengthen the construction of county-level special stations and township-level cooperative quick repair sites to facilitate maintenance and repair for rural users.
Changhe Auto intends to continue to play a greater role in the process of autos going to the countryside, and the brand development strategy that stimulates and expands the second- and third-tier market demand is revealed. The core of this strategy is to increase the construction of sales and service network channels, reduce the cost of farmers' vehicles, and bring more quality products to farmers.
In fact, since the implementation of the automobile-to-country policy in March, many car companies have joined the tide of the countryside, which has led to consumption in the domestic automobile market. As early as 2005, Changhe Automobile, which started the second- and third-tier automotive market research, once stated that, especially in the second- and third-tier markets, the consumer’s consumption concept has become more rational, and it tends to have a localized joint venture brand or an independent brand when buying a car. . Therefore, in the process of autos going to the countryside, car companies should not only stay at the level of product and channel construction, they should cultivate more consumers' brand loyalty, and use policy opportunities to help the majority of farmers choose a most affordable Create wealth tools.
Changhe Automobile itself is practicing brand building in the secondary and tertiary markets. Changhe Automobile spent hundreds of millions of dollars on sales and service channels to sink and carry out the “Ten Thousand Villages and Thousands of Villages†campaign. At present, Changhe Automobile is forming a strategic cooperative relationship with channel distributors, gradually guiding the service focus to second-tier cities and their surrounding counties and townships. The purpose is to reduce the cost of car use for farmers, increase the value of cars used by farmers, and make farmers repair cars just like Repairing a motorcycle is as convenient.
At the same time, Changhe Automobile also launched a new model of “bringing wealth-creating ideas to the countryside†in the "One Thousand Villages and One Thousand Townships" campaign. In the country’s key sales regions, Changhe Automotive’s actions have been gradually carried out in four areas: education support, wealth support, government cooperation, and advisory services. The creation of wealth-creation tools and wealth-creating knowledge has been brought into Wancang Qianxiang with the expansion of channels. Fundamentally, Changhe Automobile is investing in “new rural construction†with the attitude of the enterprise, and the automobile to the countryside is the systematic project that concerns the construction of new countryside.
People in the industry believe that the country's car-to-country policy has brought more benefits to farmers and also brought more development opportunities to the company. Changhe Automobile has created a car-to-country model that is different from other automobile manufacturers. It not only brings wealth-creating tools to the countryside, providing high-quality, timely, and caring services to users, but also drives civilization through products that strive for excellence. Rural construction has also always proceeded from the company's resources and advantages, and has created a joint venture between enterprises and villages to explore the road to new rural construction. This is also an active expression of corporate social responsibility.
Unswervingly develop small-displacement cars
Reporter: The automotive industry has brought new opportunities for micro-car companies. What is the strategic direction of Changhe Automotive?
Zhou Shining: After 2007, Changhe Automotive's market positioning has been very clear, and it is focused on making small-displacement cars. In this regard, I have the following three ideas. First, China is a populous country, so the per capita energy consumption is very small. Therefore, we have always advocated the development of small-displacement cars. Although we have a large population and rapid growth in automobile consumption, China must establish an image of advocating conservation in the world. This is a responsible image of a big country.
Second, while China's auto industry is developing, it must be able to develop small-displacement vehicles. Choosing a small displacement allows more people to enjoy the car civilization.
Third, we must fine-tune small-displacement cars.
Reporter: In addition to product competition, “automobiles go to the countryside†is also a top priority in the field of service. What are the preparations for Changhe Automotive?
Zhou Shining: We have ten service commitments - from the original three-year 40,000-kilometer package to three-year 80,000-kilometer, and 24-hour service hotline, sending more than the normal ten maintenance measures. In addition, we have also deployed the channels. We have specific repair channels. We want to build 1,000 maintenance service stations in the county and city markets this year.
Because it takes time to build a store, we have a remedy to build a quick store or an after-sales service station. In the first half of this year, 500 companies will be established. We call it "Cheonghe Motor's barefoot doctors go to the countryside."
Reporter: Regarding the car going to the countryside, Changhe started to do this very early in the mini vehicle, especially the Changzhou River Freda's model is very good. What do you think is Changhe's biggest competitive advantage in mini vehicles?
Zhou Shining: The Laochang River once swept the north and south of the river, and we have been the minibus leader for six consecutive years. In particular, the Henan market has given Changhe Motors great support.
From a technical point of view, first of all, Changhe inherits aviation technology and has technical advantages in product lightness and safety. Second, through the cooperation with Suzuki, we learned a lot of advanced technology and management experience, and made great efforts in saving fuel. Once again, the cooperation between Changhe and Suzuki is very healthy. I believe that within three years, the industry will surely see a well-run joint venture company.
In addition, we have several major advantages. We have accumulated a lot in the market. This is our first advantage. The second advantage is that the development of our new platform is not a change of shells on the original old platform. It is a replacement product. The third advantage is that Freda cooperates with "cars going to the countryside" in two ways. One is to ride, and the other is to carry goods. The high and low versions have buffers. In addition, I think that Freda is the most beautiful car. Everyone can compare it. After listing, it is getting better and better. In the first quarter, Freda increased by 39.8%.
Familia Premium Edition to Store Sales
July, the United States and the United States come to value the value of the listing, Manual Value Edition price of 76,800 yuan, automatic value version of the price of 89,800 yuan, once again challenge the bottom line of mid-level car prices, and further build new standards of value for money! At present, the new version of the value-for-money car has come to the store sales, once again ignited the enthusiasm of consumers in Zhengzhou City.
According to Zhengzhou Tianshi 4S shop sales manager, the Fumei Premium Edition has improved the cost performance and reduced the cost of use on the basis of the original Fumeilai, creating premium models for consumers. The power performance of manual transmission models has been significantly improved. The maximum power is 116.7Ps/6000rpm, and the maximum torque is 154Nom/4500rpm, ranking the forefront of 1.6L models of the same class. The Automated Premium Edition of Fairfax always has a reputation for its power quality and fuel-saving performance. The imported Mazda ZM-D engine has reliable performance and is reputed by 500,000 vehicle owners. In actual driving, the fuel consumption of Fukemi's 100 kilometers is always stable at about 7L. x
Forte Freddie is strong
From the Dongfeng Yueda Kia Henan Xinyulong franchise store was informed that in June, 32 new car launches became the peak of the first half of 2009 to push the new car prices. From the newly launched Furui Di, Wei Lin V5 to the upgraded version of the Audi A8, BMW new Z4; from the momentum of the Accent special limited-edition navigation, New Year commemorative edition, to the subdivided BMW 318i aggressive type, the new Regal 2.0T version; From the civilian-oriented QQME to the high-end Aston Martin, the full bloom of the situation makes the domestic auto market, which is already unusually popular, more lively.
Among the new models, Forte Fury of Dongfeng Yueda Kia is strong. Since its listing on June 18, the number of cars has reached 4,700 in less than two weeks.
As the heavyweight of Dongfeng Yueda Kia in 2009, Forte was launched on the basis of Kia Forte. The Kia's latest strategic model with good performance has accumulated a lot of popularity and reputation in overseas; coupled with breakthrough visual impact and a reasonable price of 98,800 to 139,800, many consumers in the country are moving in the new car. In the general market environment, we insisted on choosing Forte Furui.
Forte Furui, headed by one of the world's three largest designers, Peter Herrell, combines the power, speed, and sense of the future with a new DNA that conveys Kia's youthful, dynamic, and dynamic qualities. The overall image of cutting-edge fashion has attracted young emerging car buyers in the country, and it also subverts consumers' impressions of the Sino-Korean car. In addition, while continuing the humanized interior, Forte introduced the engine's one-button activation system, intelligent remote control key, energy-saving driving tips, and electronic information to show Chinese high-end electronic devices that are rare in the equivalent class, making driving convenient and driving. The joy of riding was further enhanced. In terms of car layout, Forte Furui is mainly based on the 1.6L model, which is very consistent with current consumer trends. What's more important is that this 1.6L gamma engine is the most advanced in modern Kia. Compared with the α series power, it is more than 10% higher. The maximum output power can reach 123 horsepower, the maximum torque can reach 155N.m, and the comprehensive fuel consumption. Also only 6.95L per 100 kilometers. The perfect combination of high power and high fuel economy makes the attraction attractive in the rapidly rising domestic oil price environment. x Super
Dongfeng Citroen Sega's "Type and Dynamic Experience Camp" Zhengzhou Station is the perfect ending
On July 4th, Zhengjia Station of “Sega-type Experience Camp†was officially opened at Parkson Shopping Plaza. The design of the site of the Sega "Type and Dynamic Experience Camp" takes the keywords of "type" and "movement" as the key words and is divided into three sections: vehicle display, interactive activities, and brand culture.
In the vehicle display area, five showrooms full of fashion sense and science and technology exhibited the Sega hatchback, the Sega sedan and the C4WRC, the Citroen legendary chariot of the WRC stadium in the popular world rally championship. However, the most attention was given to the thirteenth place. The Dongfeng Citroen Sega sedan at the Shanghai Auto Show "Best (China) First New Car" award.
As an important part of the "Type and Dynamic Experience Camp", Dongfeng Citroen's brand-new branding project and the new brand proposition - "Humanity and Technology to Enjoy Life" just released in April must not be missed. The pictures, texts, videos, and data on the theme of "Citroen 90 Years", "Interpretation of Dongfeng Citroen Brands", and "WRC" provided on the site fully demonstrate the Dongfeng Citroen brand connotation: Dongfeng Citroen is committed to creating "Heart and Car One The beautiful enjoyment of the harmonious relationship between people, cars, and nature has brought positive personal optimism to those active and optimistic people.
In two days, the staff received more than 400 groups of consumers. At the same time, 39 sets of on-site bookings were also completed, which fulfilled the target well. x
Aeolus S30 will launch the "Saga of the Heroes" at the end of mid-market.
After the high-standard off-line release on June 30, the mid-level car hero Aeolus S30 will be listed at the end of July. As the masterpiece of the Dongfeng Fengshen brand, the Fengshen S30 has excellent appearance, dynamics, and maneuverability, highlights such as security and space interiors, and quality surpasses that of its class. The mid-size car market will be staged another saga.
According to Li Shaozhu, deputy general manager of Dongfeng Motor Corporation and general manager of Dongfeng Passenger Car Company, Fengshen S30 is a superior quality car that is developed by Dongfeng Group with its own advantages.
As a "middle car hero", Fengshen S30 embodies five major design criteria: appearance, atmosphere, dynamics, fashion; comfort driving, passionate control; majestic power and fuel economy and a harmonious unity; Dongfeng Fengshen unique Safety @ DFPV safety concept; The affluent interior design and clever space layout show a new realm of mid-level heroes. Li Chunrong, deputy general manager of Dongfeng Passenger Vehicle Co., Ltd., said: “The five design criteria have achieved the five heroic characters of Fengshen S30 and formed a product competitive advantage that exceeds that of the same class.â€
Since the debut of the Shanghai International Auto Show, the Fengshen S30 has been focused on the media's spotlight, has won the "2009 most anticipated mid-size car elite ride", "2009 most expected mid-size car", "the best appearance of the performance models" Wait 10 awards. In particular, the Aeolus S30 National Auto Show, the “Best Journey†national road show, the off-line ceremony, the release of the “Satisfied Home†service brand and the launch of the Dongfeng Fengshen brand marketing service contest have made Fengshen S30 the most attention in the current market. One of the hot models. x
BYD's sales increased by 176% year-on-year in the first half of the year
In the first half of 2009, the haze of the financial crisis has not completely dispersed. The Chinese auto market has been extremely hot and has repeatedly set a new historical record. Based on 100% high growth for five consecutive years, the cutting-edge auto brand BYD has experienced a sharp increase in sales volume in the first half of 2009, with sales volume increasing by 176% year-on-year.
In the first half of this year, BYD Auto's entire fleet of vehicles produced a total of 176,795 vehicles, laying a solid foundation for the goal of 400,000 vehicles for the whole year. It is reported that domestic automobile production and sales will exceed 6 million units in the first half of this year, which is 66.25% higher than the 3.690 million units in the first half of 2008, and BYD Auto’s year-on-year increase of 176% year-on-year is higher than the industry’s growth rate. Nearly 110%, deservedly to become the fastest growing car brand in the first half of the year.
In May, BYD's overall sales reached 32,633 units, making it the seventh best-selling car company. In addition, according to the national license plate data show that in May, the total number of brand models of BYD Auto totaled 28,017, which became the champion of independent brand enterprise sales. BYD has literally become a new leader in its own brand and has set a benchmark for Chinese independent brand companies.
BYD's outstanding performance in the first half of this year was attributed to the overall improvement in quality and marketing strategy. In the process of the development of things, internal and external factors exist at the same time and are indispensable. Internal factors are the basis for the existence of things and are the source and motivation for the movement of things. External factors are the external conditions for the existence and development of things. BYD Auto has performed outstandingly in the first half of this year. Its internal cause is the overall improvement of product quality and marketing strategy.
Moreover, BYD is also one of the biggest beneficiaries of the national automobile industry revitalization policy. In the first half of 2009, the industry sales data exceeded expectations significantly, reflecting the remarkable effect of the country’s introduction of a series of automotive industry revitalization policies at the beginning of the year. This is precisely an important external cause for the rapid growth of BYD.
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