With the rising prices of raw materials, automobile manufacturers and component manufacturers have all felt the pressure of cost. In the automobile industry's industrial chain, the auto parts prices on the after-sales service market are far less intense than the competition of the entire vehicle price, and the pressure of its cost increase has been apparently released. According to industry sources, since the first quarter of this year, the increase in tire prices is the most obvious, an increase of 5% to 10%. At the same time, the sales price of other parts also increased by 20% to 30%.
Car accessories have risen
Since the beginning of this year, many owners have had to face the fact that parts and components are subject to price increases. The cost of vehicles has soared. From the prices offered by some parts and components suppliers in Shanghai, about 20% of auto parts prices have risen, which is about 20% to 30%. The average car battery has risen from the original 270 yuan to 400 yuan. The most commonly used car antifreeze rose by 50% per barrel. Some brands of water tanks, crankshafts, electrical appliances and other parts with a relatively small frequency of change, rose about 10%; wearing parts such as fasteners, hood, exterior parts, such as the largest increase, such as a brand's hood before the price 300 yuan, now sell 400 yuan. The front hub of some freight cars rose from 250 yuan to 280 yuan, and the rear hub rose from 300 to 400 yuan. Some imports of rare accessories rose closer to 30%.
At the same time as the prices of auto parts have increased, tire companies have also begun mass collective price adjustments. Michelin announced that from February 1st, prices for engineering tires and industrial tires in the United States and Mexico will increase, with an average price increase of 3%; Bridgestone has adjusted its branded car and truck tires since March. The price increases by 3% to 5%. U.S. Continental Group, which produces horse brand tires, also announced a price increase for tire products in the first quarter of this year. Hankook Tire announced that it plans to increase the price of tires sold in the Chinese market by a margin of 5% to 8% from February.
Car dealers lock parts profit
According to the statistics of the domestic auto parts industry, in 2007 alone, due to the increase in raw material prices, the cost of tertiary suppliers increased by about 80%, and the purchase costs of secondary suppliers such as gears and axles increased by 8.7 percent year-on-year. %, 26.6%, the purchase cost of the drive axle company increased by 10.7% year-on-year, and the suspension bridge supplier purchase cost increased by 13.0%. A part-sales company told reporters that as the price of iron ore rose, the price of cast iron rose significantly, and the increase in the price of iron-based auto parts was inevitable.
In the face of rising costs, almost all vehicle manufacturers are reluctant to increase prices. Shanghai Dazhong Public Relations Department official told reporters that the Shanghai Volkswagen's models can not be a large-scale adjustment of the market guide price. Shanghai General Motors also told reporters that GM does not have a price increase plan in China, and parts costs can be digested through the improvement of production efficiency.
The after-sales service market is gradually becoming one of the important ways for car dealers to use profits to make up for losses. An industry source disclosed to reporters that generally speaking, with the scale of production of automobiles and the increase in the localization rate, the price of auto parts and components should be reduced by 10% year-on-year. In fact, it is very difficult for manufacturers to do this. In the domestic automobile after-sales service market, the total contract price for replacement parts of the entire vehicle is double the sales price of the entire vehicle. After relying on the price war to quickly occupy the domestic auto market, multinational car dealers are optimistic about the huge parts replacement and service market. Therefore, under the premise of rapid increase in production costs, the price of vehicles has fallen, and parts prices are still likely to rise. Compared with vehicle consumers, car owners' demand for aftermarket parts and services is relatively rigid.
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