According to a comprehensive foreign news report, Ford executives said that sales in the Chinese market this year are expected to exceed 900,000 units, or even close to 1 million units; the fourth quarter may occupy 5% of the Chinese auto market. This achievement is expected to surpass Toyota's sales target in China this year.
Hit the million mark to catch up with Toyota
Recently, an anonymous Ford executive told Reuters: "This year we should be able to sell more than 900,000 cars in China, and it is likely to approach a million." Because Toyota's target for sales in China this year is 900,000, this This means that Ford's sales in China this year may exceed Toyota.
After the above remarks, Ford Asia-Pacific non-regional CEO David Schoch said on October 9 that Ford is expected to occupy 5% market share in the Chinese auto market in the fourth quarter of this year, double the number at the end of 2011. According to Xiao Dawei's estimate, Ford's market share in China was about 3.6% in the first quarter of this year, and it was around 4.7% in the third quarter.
At the end of 2011, Ford's market share in China was 2.5%. By the end of 2012, Ford increased this proportion to 3.2%. Ford's goal is to double the ratio in the next three years to 6%.
Ford is one of the largest multinational automakers with the fastest sales growth in the Chinese market this year. In fact, in the first quarter of this year, Ford sold more than Toyota in China, and sales volume increased 54% year-on-year to 186,596 units, while Toyota fell 12.7% year-on-year to 184,700 units.
In the first three quarters, Ford sold a total of 647,849 vehicles in China, a year-on-year increase of 51%. In other words, if you want to achieve sales of 900,000 units this year, Ford will need to sell nearly 84,000 vehicles in China in the last quarter. If you want to reach one million, you will need to sell 117,000 per month. Car. Referring to the sales of 96,000 vehicles in a single month in September, the target of 900,000 vehicles is not difficult to achieve, while the one million vehicles are more likely to be "approaching".
Ford's new car offensive in China will help achieve rapid growth. In the 15·15 plan, Ford will release 15 new cars in China by 2015. Among them, the new Focus has become one of the best-selling passenger cars in China since its launch. The two SUVs, Wing Bing and Wing Tiger, also performed well. At the end of August, Ford also listed its flagship new Mondeo in China.
Ford's sales in China soar
From January to September, Ford Motor Co., Ltd. sold a total of 647,849 units in China, an increase of 51% over the same period last year. In September, Ford (China) sold 96,111 units, a 61% increase from 59,570 units in the same period last year.
"Ford's strong sales in the third quarter indicates that the company's China growth strategy is continuing to move forward," said Luo Lixiang, chairman and CEO of Ford Motor (China).
Ford unveiled the new Ford Mondeo in China at the end of August. The model was powered by Ford's 1.5-liter and 2.0-liter EcoBoost direct-injection turbocharged engines. The first full sales month in September was 9,676 units sold. Results.
The Focus brand is still the driving force behind Ford's sales growth in China. In September, Fox sold a total of 37,271 units, an increase of 11% year-on-year. Ford's various SUV models, Ford Wings, Ford Mavericks, Ford Sharp and Ford Explorers, continued to sell higher – in September, the sales of the wing were 7,664 and the Mavericks were 10,365.
Ford's various imported models - Ford Focus ST, Ford Fiesta ST, Ford Sharp and Ford Explorer - continued to grow in sales, with 16,405 units sold in the first three quarters of 2013, an increase of 254% over the same period last year. In September this year, the sales volume of these four imported models increased by 234% compared with the same period of last year.
Ford Motor Co., Ltd.’s passenger car joint venture Changan Ford Motor Co., Ltd. sold 466,248 units in the first three quarters of 2013, a 69% year-on-year increase. In September, Changan Ford sold 72,231 units, a year-on-year increase of 66%.
Ford Motor's commercial vehicle investment company in China, Jiangling Motors, sold 165,196 units in the first three quarters of 2013, a 12% increase from the same period last year. Jiangling Motors approved 21,874 vehicles in September this year, an increase of 41% over the same period last year. Ford Transit was particularly strong, with 49,055 units sold in the first three quarters, a 20% increase from the same period last year.
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