Honda continues to press Toyota Japan's Big Three 2017 sales in China


In the past many years, the Japanese boss in China has always been firmly occupied by Toyota, but since 2016 there have been new faces, Honda has succeeded in squeezing out Toyota, and won the first place with a slight advantage. In 2017, the Japanese brand “Thunder” was very large, especially under the condition that Korean cars suffered slow growth in the sales of the Waterloo and American cars. Japanese brands even started to catch up and seized some market segments.

In the past year, what types of transcripts will be submitted by Japanese brands led by Toyota, Honda, and Nissan?

销量,日系车销量,日系车在华销量,日系车销量排行

Honda: 1,441,300 units in 2017, a year-on-year increase of 15.5%

Honda continued its rapid growth momentum and once again won the Japanese brand difficulty championship. Honda has made the biggest key words in terms of price increase and production capacity in the past year. According to Honda's release of terminal vehicle sales data, 1,441,307 automobiles were sold to the Honda brand and joint-venture company's self-owned brand terminals in January-December 2017, up 15.5% year-on-year, and setting a record high for annual sales.

Honda's two joint ventures, Guangzhou Automobile Honda Motor Co., Ltd. achieved growth of 9.6%, and the cumulative sales volume of the terminal for the whole year was 714,282 units. Guan Dao, another heavy model of Guangzhou Automobile's Honda, was a "latecomer," but it was quite eye-catching, breaking 10,000 for the next few months and accumulating 85,951 vehicles during the year. Binzhi, Lingpai, Fit, Accord have a better performance, including Accord throughout the year 155,341 vehicles, an increase of 15.2%.

GAC Yangko also contributed 15,251 vehicles, an increase of 198% year-on-year, and at the end of the year, the second domestically-made model TLX-L also announced the sale price of 27.98-37.98 million yuan.

销量,日系车销量,日系车在华销量,日系车销量排行

Dongfeng Honda achieved a 22% growth, achieving a terminal performance of 727,025 units in the capacity bottleneck. Both joint ventures set a record high for annual sales.

Dongfeng Honda's two publicity points in 2017 increased car prices and inventory to zero. Ten generations of Civics and new C-RVs have become hot models in the market. The new CR-V monthly sales of 20,000 units, sold 187,641 vehicles throughout the year, surpassed the ten generations of Civic as the 2017 Honda's best-selling model in China.

The Civic achieved 1.765457 million vehicles, achieving a year-on-year increase of 195%. Both XR-V and U-RV have a good growth.

Honda’s sales benefit from the positioning of its products and the continued launch of new products, which is a great advantage compared to Toyota.

销量,日系车销量,日系车在华销量,日系车销量排行

Toyota: 1.29 million vehicles in 2017, up 6.3% year-on-year

Toyota's 2017 was a bumpy year, and the most impressive one was the listing of GAC Toyota Camry. The rest was discontinued! Discontinued! Discontinued!

Toyota Motor China sold 107,500 units in December last year, and its sales in December decreased 5.6% year-on-year. In 2017, the cumulative sales volume reached 1.29 million units, and sales volume increased by 6.3% year-on-year.

Toyota’s two companies in China, FAW Toyota’s actual sales volume was 693,000 units, and GAC Toyota’s actual sales volume was 440,000 units. Although they both exceeded the annual target, they did not add up to Honda's growth rate, but they lost even more momentum. Independent brand Geely Automobile.

FAW-Toyota has the best-selling cars such as Corolla, Vios, and Rong-Rong RAV4. GAC Toyota has achieved a good sales record with Highlander, Camry and Ralink. Under the backdrop of the declining overall automobile market in 2017, FAW Toyota and GAC Toyota's sales are good.

销量,日系车销量,日系车在华销量,日系车销量排行

However, Toyota did encounter a lot of problems in 2017. For example, due to the double-integration policy, FAW Toyota including the Land Cruiser, Prado 2.7L version, Crown 2.5L version and other models were forced to withdraw from the market, Reiz models are directly discontinued. In addition, although GAC Toyota Highlander is still selling well, production capacity is limited to less than 10,000 units a month. The Camry also coincided with the new generation, the new and old alternate nodes will inevitably affect sales.

Toyota's movement in China is very slow. It has been snatched by Honda and Nissan in the small SUV market. CH-R/Takizawa will not be able to go public until the following year.

销量,日系车销量,日系车在华销量,日系车销量排行

Nissan: 1.124,400 units in 2017, an increase of 10.6% year-on-year

Nissan has exceeded 10,000 in the third year! According to the sales data of Dongfeng Nissan Passenger Vehicle Company, the total terminal sales in 2017 reached 1,122,407 units (including imported vehicles), an increase of 10.6% year-on-year, exceeding the annual sales target of 1.08 million units.

Last year, Qichen announced its independence from Dongfeng Nissan, which was owned by Dongfeng Motor and was “on an equal footing” with the Japanese product brand, meaning that Kaichen’s sales no longer counted as Dongfeng Nissan.

Xuan Yi is no suspense is the best-selling model Nissan, the annual total of 422,371 units, an increase of 16.3%, the average monthly sales reached 35,000, in the final month of the end of the final reached 50,000. Tianyi has 115,000 sales.

销量,日系车销量,日系车在华销量,日系车销量排行

SUV is also a good branch of Nissan. SUV camps composed of Loulan, Qijun, Xiake and Jingke have accumulated 395,383 units of terminal sales for the year, a year-on-year increase of 17.4%. Qijun, hackers, and off-season sales have 10,000 vehicles. On the contrary, Loulan is far from satisfactory. In addition to space, there is no advantage. The price is still high. It is highly coincident with Qi Chu and dismal sales are also reasonable.

There is a saying that Japanese brands have achieved sales growth, which in fact has led to a decline in sales of most Korean car makers. Honda was ranked first in China for two consecutive years, and opened the gap by hand to prove its product strength. Today's old Toyota cars are in charge, and new cars are not enough. Accelerating the replacement of new models as soon as possible and expanding the production capacity of hot models will be the most important tasks in the coming years.



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