Interview with Wei Wenqing, deputy general manager of business of Shenlong company

Citroen is one of the first car brands to enter the Chinese market. At the Paris Motor Show this year, we were fortunate enough to have an exclusive interview with Wei Wenqing, deputy general manager of business of Shenlong. The main contents of the interview focused on the market positioning of Citroen and the concept of research and development of new products.

Reporter: C4 L is a member of the C4 family. How did you think about it?

Wei Wenqing: In the early stages of development, the new C4 model also designed a series of models, including hatchbacks, sedan and MPV, and actually SUVs, which were designed at the same time, but the time of release was not the same. The chassis was already designed with its flexibility in mind. The hatchback car already contains the elements of the sedan, achieving the best balance, but also considering the possibility of future MPVs and SUVs. It was designed once. The time for the launch of the product is based on the progress of industrialization preparation. Secondly, the characteristics of the powertrain used in different regions must also be considered. So that makes us feel that this car is behind the C4 hatchback, but in fact these cars are designed at the same time.

Reporter: What are the three major promotions?

Wei Wenqing: Product differentiation has improved its control and management capabilities. The efficiency of back-office operations has improved. New business enhancement capabilities.

Reporter: Citroen is a brand that entered the Chinese market very early. Everyone is familiar with it. Now the market has a basis. I would like to let you evaluate Citroen's image in Chinese consumers. In addition, through the introduction of C4L, we hope to raise this brand to what kind of height?

Wei Wenqing: The Dongfeng Citroen brand has existed in China for more than 20 years. The 20 years have been summed up. Although the road is rather twisted, there are several points that are recognized: First, Dongfeng Citroen dare to eat the first crab Is a brand that dares to innovate. We dare to introduce stylish models, including the use of a variety of new engines, including ESP, which is our first application. We dare to do some humanistic innovation, dare to try, and give the Chinese car market and consumption There are many benefits to the person. And we will insist.

Second, Dongfeng Citroen is trustworthy. In the past 20 years, even if our development is difficult, we must lose money and lose ourselves. We have no loss to consumers, including distributors. Many distributors have been willing to cooperate with us for this reason. This is a cooperative relationship and a service attitude to consumers. In addition, from the quality of the car, it is very hard. In another one, we are still looking at a more forward-looking company with forward-looking vision. We also continue to have new inputs. We are optimistic about China's future. The Chinese market is a big market. After becoming the largest market in 2009, it is estimated that it will be the largest market after several years. The consumption of the Chinese people is more extensive. China needs cars with different characteristics and needs a lot of flowers. There are four major auto shows in the world, or four plus one. The location of the PSA Peugeot Citroën and the richness of the products in the exhibition hall can be seen by everyone.

The strength of the European cars, including the ones we represent, is very prominent in the world and has a lot of characteristics. Therefore, in this kind of market in China, a hundred flowers blossom, and the absence of PSA is not a matter of flourishing.

Reporter: Our Dongfeng Peugeot and Dongfeng Citroen will have a distinction between the positioning of Dongfeng Peugeot's market products. For example, Dongfeng Peugeot will be more sporty and Dongfeng Citroen will be better cared, but this change in personnel will stop this division, or that you What do you think about the positioning of two brands? How will the future go?

Wei Wenqing: Certainly there are some common things in brand positioning. The European cars represented by Citroen are relatively safe and reliable to the German system. They will all try new technologies first in the world. The European cars represented by Citroen are more artistic and more comfortable. In fact, there are differences between the two brands, because not all products are imported in China, so this difference is not very clear. In fact, Dongfeng Peugeot has more dynamic passions and Dongfeng Citroen is more comfortable and humanistic. These differences will persist and will not change due to changes in personnel.