Jiaxing Fasteners: Profits to the High-end Market

According to reports, on the basis of consolidating existing markets, fastener companies in Jiaxing actively expand foreign emerging markets such as India, Russia, Brazil, and South Korea, improve product quality through technological innovation, profit from high-end markets, and promote industrial transformation and upgrading.

More than 250 Chinese and foreign companies were attracted to participate in the exhibition. "The current Jiaxing Compact Expo has a total of 317 booths. The exhibition hall covers an area of ​​11,000 square meters. It has nearly doubled the previous session and has more than 250 exhibitors." Director Chen Zhilin said that the buyers involved in the Fair had a very wide range of participation. There were 19 companies from several countries and regions including the United States, India, South Korea, and Europe and the Middle East. In addition, the production of high-end fastener products increased significantly, including more than 30 automotive fastener companies, 3 aerospace fastener companies, and 2 nuclear power fastener companies.

This reporter learned that this year's Jiaxing Fair will not only have an increase in "quantity" but also a "quality" leap in the organization of exhibitors and buyers. The exhibitors include the top six fastener companies in China, the top eight in Zhejiang, and the top 51 in Jiaxing. In addition, there are a number of domestic and foreign industry associations to come to the procurement team, buyers not only have a keen interest in Jiaxing tight Bo, also have expressed their intention to go to the exhibitor's production workshop to take a walk and take a look.

This year's Jiaxing Expo also attracted 27 participating associations to participate in the delegation. The areas involved include hardware, automobiles, home appliances, furniture, etc. Most of these industry associations came to the exhibition with clear procurement goals.

Jiaxing Enterprises took the opportunity to explore emerging markets It is understood that the global demand for fastening castings is mainly concentrated in the three major markets of North America, Western Europe and Asia, and is the main export market for domestic fasteners. With the EU, Mexico, the United States and other countries on the fastener industry once again initiated anti-dumping arbitration and investigation, China's fastener exports were pushed to the cusp. As the distribution and export base of China's fastener industry, in the first half of 2013, Jiaxing fasteners exported 540 million U.S. dollars, which accounted for about 20% of the national fastener export volume, and declined compared to the same period of last year. Therefore, while consolidating the existing market, the desire of enterprises to develop new markets is also very urgent.

Gu Zhaogen, chairman of Pinghu Julong Fasteners Co., Ltd., told reporters that the company's products are mainly exported to Europe and the United States. In recent years, exports to emerging markets such as India, Russia, Brazil, and South Korea have been increasing, accounting for about 30% of the company's business.

“More than 6,000 buyers participated in the Fair, including more than 300 foreign buyers.” The relevant person in charge of the Municipal Bureau of Commerce said that in the large-scale buyer team, foreign companies and associations have occupied a large group. Part. Among them, the Indian team has 63 companies, all have a clearer intention to purchase, and provide opportunities for Jiaxing enterprises to open up the market. In addition to the Indian delegation, there are South Korean groups consisting of more than a dozen South Korean companies and group purchasers from other countries.

Profit data for high-end markets shows that in 2012, China’s fastener exports had a negative growth. As the fastener export town, Jiaxing also experienced a downward trend in exports in the first half of this year. “The industry has gone from the high-speed growth of the past to the low- and middle- and high-speed growth areas.” Wang Changming, executive vice chairman and secretary-general of the China Machinery General Components Industry Association, believes that the current low-end market in the fastener industry is in excess, and the high-end market is relatively inadequate. The price is 6 to 8 times that of ordinary products. Transformation and upgrading are inevitable choices for Chinese fastener companies.

It is reported that fasteners leading enterprises in the city have stepped up the pace of transformation and upgrading. Pinghu Julong Fastener Co., Ltd. through research and development and technological innovation to improve the technical content and quality of products, its high-end products accounted for about 60%. However, at present, many small and medium-sized micro enterprises in Jiaxing are still vacillating, and the path of transformation and upgrading is unknown. To this end, this round of the Expo will also hold three special lectures. The famous domestic fastener authority experts will closely follow the current difficulties and hot issues in the industry, and provide suggestions for enterprises in the field of high-end fasteners such as automobiles, aerospace and aviation. Promote the transformation and upgrading of Jiaxing enterprises, and further occupy the high-end market.