When the global economic situation deteriorates in the short term and the automotive-related industries experience an unprecedented cold winter, all companies and senior executives are pondering over how to avoid repeating the mistakes of their departed counterparts, how to optimize internal management to strengthen themselves, and how to integrate external cooperation with Joining hands to protect the cold?... On November 5, 2008, the high-rise Zhengzhou, Yutong and ZF leaders gathered to try to answer the above questions.
Following the temporary suspension of “Gold Price Link†in October, Yutong Value Engineering added new elements on November 5: the signing ceremony and high-end technology of the 2008 Yutong/ZF strategic cooperation with the theme of “professional value orientationâ€. The forum was held in Zhengzhou. Yutong executives and ZF leaders signed a strategic cooperation agreement, which will jointly create passenger car products with optimized configuration and greater value for customers.
What is the effect of Yutong, the first Chinese brand of passenger cars, and ZF, the world's largest manufacturer of transmission components?
Mutual benefit and win-win cooperation to create a strong alliance in the upstream and downstream of the industrial chain
According to Yutong executives, this high-end forum is divided into the following sections. One is to sign the signing ceremony of the strategic cooperation agreement between the two parties; the second is to discuss in groups and specifically discuss matters concerning the application of Yutong and ZF Bus Systems. This is the top priority in this forum.
What is the difference between the strategic cooperation and Yutong’s previous cooperation in batch procurement of ZF products? “The strategic cooperation between the two parties is fundamentally different from pure upstream component procurement. It means that the partners will carry out new products. Joint trials and expansion of new markets, promotion and promotion of new products,†said Yutong executives. “The strategic cooperation agreement covers all public and tourist bus products of both Yutong and ZF.â€
Strong alliances, deepening cooperation, mutual benefit and win-win results are the typical features of this cooperation between Yutong and ZF. Yutong Bus has been the number one brand of Chinese passenger cars for many years. It is the world's largest bus production base for single plants and a leading company in the domestic passenger car industry. In 2007, it sold 25,522 passenger cars with export sales of 187 million U.S. dollars. Ranked among the top 15 Auto Parts suppliers in the world, providing complete vehicle customers with a complete range of drive and chassis systems and products. The cooperation between the two parties has actually begun since many years ago. ZF has won the recognition and trust of Yutong with its advanced technology and high-quality products. In the past few years, Yutong’s strong domestic and international market share and strong scientific research strength have grown. It laid a good foundation for the success of this strategic cooperation. At the same time, with the steady increase in the localization rate of ZF products in China, ZF needs to find a long-term cooperation and close relationship with the local vehicle manufacturers. They are committed to deepening the application of the complementary products in the vehicle. Research; Yutong, under the guidance of the concept “Create maximum value for customersâ€, seeks high-quality suppliers with reliable quality and advanced technology to further optimize the supply chain and value chain.
As a result, both parties hit it off.
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Supply Chain Optimization High-end Cooperation Opens the Door to "More Value"
With the in-depth cooperation between Yutong Bus and ZF, what impact will the two parties and even the entire bus and passenger transportation industry bring?
On the surface, Yutong's cooperation with ZF seems to be an isolated incident - in fact, this cooperation has become an important part of Yutong's value chain project. This project is not only beneficial to the two companies. It will also benefit the industry chain and the current energy conservation and emission reduction efforts undertaken by the country.
First, the establishment of a closer partnership with ZF, the world's leading component supplier, will help optimize the configuration of Yutong Bus and improve the durability, reliability, and fuel-saving performance of Yutong Bus Products, thereby enhancing Yutong's products. Quality and brand reputation. For ZF, establishing a strategic alliance with Yutong, a bus manufacturer with a comprehensive strength and leading brand advantage, can help it establish a more stable and complete supporting relationship, stabilize and expand its market share in China, and obtain more The experience and data of technical cooperation with domestic auto companies will improve and optimize the adaptability of ZF products to the Chinese market. It is reported that ZF, as a strategic partner, will provide Yutong with the best engineering support during the development of its new vehicle, and will select Yutong as a partner when launching new products to the Chinese market; both parties will also jointly launch new products. In the trial, Yutong’s Bus Testing Center will give full play to its research frontier. This will undoubtedly greatly enhance Yutong's scientific research strength and enhance the technical content and added value of Yutong Bus products.
Secondly, through this in-depth cooperation with ZF, Yutong became ZF’s priority supplier, and then “added bricks and tiles†to Yutong’s supply chain optimization management. For a long time, Yutong has been at the forefront of the industry in the supply chain management of enterprises, starting ERP resource management system in 2003 to help suppliers improve production consistency and parts quality, and then start the management transformation in 2007, and this time ZF signed a strategic cooperation agreement, Yutong has always been the vane of the industry, not only walking in the front of the passenger car industry, but also leading the industry's progress.
Once again, deepening cooperation with ZF will help promote Yutong’s exports and better realize Yutong’s own strategic development goals. Since 2003, China has become the world's largest passenger car manufacturing base. China's passenger cars are destined to go global, and Yutong, the leading Chinese passenger car company, has become the world's second-largest bus manufacturer in 2007 and has been reeleving Chinese passenger cars for several years in a row. Export champion. In terms of development planning, Yutong has taken the expansion of overseas markets as a strategic goal of the Group and determined that by 2010, it will be necessary to achieve a mid- to long-term vision of overseas exports accounting for 1/3 of total sales. With the advanced experience and technology of ZF's commercial vehicle chassis transmission and complete vehicle matching, the cost-effectiveness of Yutong Bus products will be greatly enhanced, and its reputation and good reputation in overseas will be promoted, and the Yutong Bus brand will be promoted to the sea. ".
For the industry, this mode of cooperation is undoubtedly more inspiring. The strong cooperation between the two sides can promote the progress of the Chinese bus industry and the sound development of the bus market, promote the development of energy-saving and emission-reduction work in the transportation industry, and create greater value for passengers and passengers.
“Combining high-end suppliers, optimizing product configuration and performance, and improving matching are responding to the national call for energy-saving and emission reduction. At the same time, this means increasing the economic value and use value of the passenger transportation industry and passenger vehicle industry. The combination of strong and powerful methods has won more recognition from customers and will soon become a trend in the industry, which will lead to the improvement of the technical level of the entire bus industry and the progress of the bus industry,†said an industry expert.
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