Accelerating Innovation and Sustainability in Packaging Design

CHALLENGE

In the fast-paced world of food and beverage manufacturing, companies face a complex balancing act. They must offer sustainable packaging options, comply with ever-evolving regulations, and cater to shifting consumer preferences—all while ensuring timely delivery of projects within budget constraints. Achieving this delicate equilibrium requires real-time access to critical data and contextual insights throughout the packaging development lifecycle.

SOLUTION

To empower informed decision-making, a leading global firm sought to consolidate structured and unstructured data spread across disparate systems. Their goal was to create a unified, actionable dataset deeply integrated into their development ecosystem. They selected NETVIBES data science solutions on the 3DEXPERIENCE platform by Dassault Systèmes to turn this ambition into reality.

BENEFITS

By leveraging this integration, packaging developers can now search for analogous projects and repurpose successful components like pallet configurations and certifications. Real-time guidance along with accessible data and supporting documents optimizes project efficiency. This approach enhances "first-time-right" packaging decisions and minimizes costly rework, potentially boosting packaging development efficiency by up to 30%.


Pioneering Packaging

In today’s competitive landscape, the food and beverage sector thrives on packaging innovation as much as product quality. Companies frequently refresh designs to captivate consumers, requiring packages not only to look appealing but also function effectively. One industry giant prioritizes innovative bottle designs alongside superior sustainability standards. Each bottle must be visually striking, ergonomically sound, crafted from recyclable materials, lightweight yet durable, and optimized for efficient transportation. A competitive edge emerges when these elements converge economically and swiftly.

The company recognized untapped potential in its extensive archive of past packaging designs. By harnessing this historical data, designers could accelerate innovation, replicate past successes, avoid repeating mistakes, and cut down on physical prototyping costs. Unfortunately, this wealth of information remained fragmented across various systems and networks. Developers struggled to locate necessary knowledge, unaware of its existence.

Digital transformation offered the pathway forward. The company aimed to centralize all data sources, making them easily searchable and comprehensible for packaging engineers. "To stay ahead, we continuously explore ways to refine our packaging design process," explained a senior beverage packaging manager. "Digitalization will play a pivotal role in achieving this vision—a cohesive digital workflow guiding developers through optimal steps, equipping them with advanced tools and simulations for rapid assessments, and enabling access to decades of accumulated data."

They turned to NETVIBES, powered by Dassault Systèmes' 3DEXPERIENCE platform, to realize this dream.

My vision is [...] a digital workflow which automatically guides all packaging developers through the right steps in the process, provides them with the right digital tools and simulations to be able to quickly assess and evaluate packaging, and enables them to mine the huge data history we’ve accumulated over the years.

Beverage Packaging Lead

From Physical to Digital Transformation

Traditional packaging design relies heavily on physical prototypes and trials, consuming valuable resources and generating waste. Transitioning toward digital methods accelerates innovation while improving environmental responsibility. To achieve this shift, the company needed to harmonize data across its entire value chain, allowing multiple teams to collaborate on shared virtual models incorporating both current and legacy design data.

After proving its efficacy with a pilot project showing a potential 30% rise in packaging development efficiency, the company adopted the 3DEXPERIENCE platform. Beyond unifying virtual and real-world datasets, it facilitates creating digital twins for each packaging concept and integrating upstream and downstream applications. Value chain participants gain visibility into every design's virtual representation, understanding how individual choices impact overall strategies. Early-stage predictive simulations guide engineers toward smarter decisions, reducing reliance on costly physical tests.

"Having one entry point for all simulation tools and models is crucial," noted the company’s head of data science and analytics. "The 3DEXPERIENCE platform achieves this and fosters collaboration, connectivity, and growth."

The 3DEXPERIENCE platform [...] enables businesses to collaborate, connect and scale.

Director of Data Science and Analytics

A Head Start on New Designs

Valuable data becomes actionable only when easily searched, understood, and applied within relevant contexts. NETVIBES data science solutions achieve this by visualizing organizational-wide data within the platform. Several innovative aspects emerge:

At the inception of a new project, intelligent search functionalities enable designers to query either structured or unstructured data. Contextualized insights empower informed choices enhancing product quality while conserving time and expenses.

Take 3D geometric searches, for example. A packaging designer might identify similar shapes among existing bottles under the company’s brands. Comparing attributes highlights opportunities for reusing proven materials, pallet patterns, and certifications. All pertinent details appear in one location, allowing designers to analyze prior outcomes and decide whether adaptation suits the new bottle. Affirmative responses trigger instant creation of projects based on relevant assets from earlier initiatives—materials, supplier lists, technical bills of materials, and references—streamlining initial phases significantly.

Intelligent Project Execution

Successful innovation begins with creative ideas but hinges upon efficient execution. Real-time access to comprehensive data empowers teams to accomplish tasks swiftly and accurately.

For instance, reviewing deliverables reports from previous ventures speeds identification of reusable data tied to specific assignments. Users grasp past activities thoroughly, including challenges faced, risk factors, and financial implications, thereby emulating triumphs while sidestepping obstacles.

Now equipped with a dynamic coaching mechanism, teams receive continuous support throughout the project lifecycle. Dashboards aggregate essential information—tasks, statuses, and documentation—in a single interface. Drag-and-drop functionality transitions items between categories effortlessly. Instead of rummaging through directories or assuming missing resources, instant template retrieval ensures precise completion of activities like ship-and-stack evaluations.

Empowering Future Innovations

For this food and beverage enterprise, NETVIBES delivers substantial benefits. It presents a consolidated view of dispersed data, enabling developers to search, comprehend, and recycle embedded intelligence seamlessly. Stronger, better-informed choices arise as lessons drawn from former designs and trials flow naturally into fresh endeavors.

Equipped with a fully digital, interconnected packaging development framework, engineers concentrate on inventive pursuits. Faster, consumer-focused packaging reaches markets sooner while maintaining high standards and minimizing expenses. Efficiency gains exceeding 30% are anticipated.

This solution also propels future packaging advancements. Accelerating digital innovation opens doors for research teams to tackle broader challenges involving processing and packaging technologies. Ultimately, the technology's adaptability, scalability, and compatibility position it as an end-to-end platform linking R&D directly to supply chains.

"We're thrilled to assist our client in achieving their goal of an intuitive, optimized bottle development process previously unattainable with existing tools," remarked Morgan Zimmermann, CEO of Dassault Systèmes NETVIBES. "Their challenge drove us to think ahead, grasp engineering workflows intricately, and validate our offerings progressively. Our tailored case studies expedited adoption timelines and yielded immediate returns."

We are delighted to have helped our customer achieve its vision of an intuitive and optimized bottle development process, which was not possible with its existing technology. We provided relevant use cases that accelerated the timeline for solution adoption and delivered immediate value.

Morgan Zimmermann, CEO of Dassault Systèmes NETVIBES

Learn More Here

Download the eBook to discover more NETVIBES data science solutions in action!

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