Food and beverage companies face a delicate balancing act. They must offer sustainable packaging options, adhere to ever-changing regulations, and meet evolving consumer expectations—all while ensuring timely delivery within budget constraints. Achieving this requires real-time insights into data and contextual knowledge throughout the packaging development process to make informed decisions.
To enable those insights, a leading global company needed to unify structured and unstructured data spread across various systems. This would create a cohesive set of actionable data perspectives deeply integrated into its development platform. The company selected NETVIBES data science solutions on the Dassault Systèmes 3DEXPERIENCE platform to bring this vision to life.
By accelerating innovation, packaging developers can search for projects with similar attributes and reuse successful elements such as pallet design and certification. Guidance with relevant data and documents optimizes project efficiency. This has enhanced "first-time-right" packaging decisions and reduced costly re-engineering efforts, potentially increasing packaging development efficiency by 30%.
In the fast-paced food and beverage industry, market leadership hinges on more than just the products inside—it’s also about the packaging. Companies frequently refresh designs to captivate consumers, ensuring both aesthetic appeal and functionality. Each bottle must not only look good but also be sustainable, made from recycled and recyclable materials. Lighter bottles reduce carbon emissions but must remain durable enough to withstand shocks. Efficient pallet fit is crucial too. Combining these elements effectively provides a competitive edge.
Our client understood that historical package design data could serve as a rich resource for new projects. Reusing this information would speed up innovation, replicate past successes, avoid repeating failures, and minimize physical testing. However, these valuable resources were scattered across different systems and network drives. Developers struggled to locate necessary knowledge, unaware of its existence.
Digitalizing development processes was essential for overcoming these hurdles. The company aimed to consolidate all data in one place, making it easily accessible and understandable for packaging engineers.
"To become faster, stronger, and better, we're always seeking ways to enhance our packaging design approach," explained the beverage packaging lead at the food and beverage provider. "My vision is an integrated packaging development system—a digital workflow guiding all developers through the correct steps, providing them with the right tools and simulations to assess packaging quickly, and enabling access to our vast historical data."
The company chose NETVIBES data science solutions on the 3DEXPERIENCE platform from Dassault Systèmes to realize this vision.
My vision is [...] a digital workflow guiding all developers through the correct steps, providing them with the right tools and simulations to assess packaging quickly, and enabling access to our historical data.
Beverage Packaging Lead
Packaging design involves extensive prototyping and testing, consuming significant time, materials, and resources. Transitioning toward digital processes accelerates innovation and enhances sustainability.
To digitalize packaging development, the company needed to harmonize data across the value chain. This would allow teams to collaborate on the same virtual model, leveraging past and present design data to develop, simulate, and test new bottles. After a proof-of-value project demonstrated a 30% increase in packaging development efficiency, the company adopted the 3DEXPERIENCE platform.
Not only does the platform unite virtual and real-world digital data, but it also enables creating a virtual twin for each design and integrating upstream and downstream tools. Value chain users can access the virtual model of each design, understanding how their decisions impact the overall process. Early-stage predictive simulations help engineers make informed choices, reducing reliance on physical line tests.
"Having a single point of access to all simulation tools and models is vital," stated the company's director of data science and analytics. "The 3DEXPERIENCE platform achieves this and facilitates collaboration, connectivity, and scalability."
The 3DEXPERIENCE platform [...] enables collaboration, connectivity, and scalability.
Director of Data Science and Analytics
Data becomes meaningful when it's searchable, comprehensible, and applicable in context. NETVIBES data science solutions make this possible by visualizing organizational data within the platform. This approach optimizes innovation in several ways.
At the outset of a new design project, the solution offers intelligent search capabilities, allowing designers to search using structured or unstructured data. Contextual viewing empowers better decisions that improve product quality while saving time and costs.
For example, 3D geometric search lets packaging engineers match their new design against similar existing bottles across the company's brands. They can select the closest matches and compare attributes to identify opportunities for reusing data like material types, pallet patterns, and certifications.
All this knowledge is centralized, enabling designers to review it, assess past measures' success, and decide whether to reuse them. If yes, they can swiftly create a project using relevant content from prior projects, including component materials, engineering bills of materials, suppliers, and reference documents. Modifications are straightforward, streamlining early-stage research and minimizing errors later.
Innovation begins with an idea, but its success depends on efficient execution. Relevant data availability boosts efficiency significantly.
For instance, running deliverables reports on past projects allows users to quickly find and reuse associated data tied to specific tasks. Understanding what worked, when, and why—including issues, risks, and budgets—enables reusing successes and avoiding pitfalls.
Essentially, the company now has a system that coaches users at every stage of the project. All necessary information, including deliverables, status updates, and documentation, is accessible via a single dashboard. Tasks can be dragged and dropped between categories, eliminating the need to hunt through directories or assume missing data. Instead, users instantly access relevant templates for tasks like ship-and-stack tests, completing them quickly and accurately.
For the food and beverage company, NETVIBES has delivered substantial value. It provides a unified view of data from disparate systems, enabling development teams to search, comprehend, and reuse information embedded across the value chain intuitively. Stronger, more informed decisions result as lessons learned from past designs and physical tests seamlessly integrate into new projects.
With a fully digital, integrated packaging development system, engineers can focus on true innovation. This accelerates customer-centric packaging ideas to market while maintaining quality and optimizing costs. Design efficiency gains of 30% are anticipated.
This solution also powers future packaging innovations. By digitally accelerating innovation, the company believes it will enable R&D teams to tackle larger projects involving processing and packaging. Ultimately, the technology offers flexibility, scalability, and interoperability to connect R&D with the supply chain.
"We're thrilled to have assisted our client in achieving their vision of an intuitive and optimized bottle development process, something previously unattainable with their existing technology," said Morgan Zimmermann, CEO of Dassault Systèmes NETVIBES. "The company challenged us to think ahead, understand their packaging engineers' decision-making processes, and demonstrate the solution's value step-by-step. In response, we provided relevant use cases that expedited solution adoption and delivered immediate benefits."
We're thrilled to have assisted our client in achieving their vision of an intuitive and optimized bottle development process, something previously unattainable with their existing technology. We provided relevant use cases that expedited solution adoption and delivered immediate benefits.
Morgan Zimmermann, CEO of Dassault Systèmes NETVIBES
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