Analysis of the Future of China's Vehicle Network Industry in 2015

Car networking is one of the specific applications and performances of the Internet of Things. It is another sign of future smart cities following the Internet and the Internet of Things. It can minimize the losses caused by traffic jams and traffic accidents and improve traffic efficiency. As the development trend of future traffic, the Internet of Vehicles has received strong support from policies. In the long run, it is indeed an attractive super cake. The following is an analysis of the prospects of China's vehicle networking industry in 2015 compiled by the China Reporting Hall Xiaobian.

According to the report on the development prospects of the Internet of Vehicles released by the China Reporting Hall, in recent years, the Intelligent Transportation and Physical Network is undoubtedly the two hottest industries. The car networking can be said to be the integration of intelligent transportation and vehicle networking, and the impact of the upsurge of intelligent transportation and the Internet of Things. In the next few years, car networking is a matter of course. The sharp increase in attention is an inevitable result.

The relationship between intelligent transportation, internet of things and car networking

At present, the global application of the Internet of Things is still in its infancy, and the application technology base is mainly based on radio frequency identification and sensor-based projects, and most of them are experimental small-scale projects. Due to the advanced technology and application of information industry in developed countries, the rise and application of the Internet of Things are also leading in developed countries. The United States is the most widely used country in the Internet of Things. Its application involves a number of industry sectors. The European Union Internet of Things is used in logistics transportation, electricity and other fields and forms a certain scale.

In the field of intelligent transportation, the intelligent transportation system is a top-down approach to information development and utilization. It focuses on the collection and development of information from the perspective of managers. The application of the Internet of Things in the field of transportation focuses on the bottom-up. The information acquisition and utilization modes of the two are different in the accuracy and coverage of the collection of information resources, and they are also different in the intensity of development and utilization of information resources. Different business models are used, and the resulting social benefits will also be significantly different. Car networking system is to collect vehicle information through networking and then analyze and process it. The various branches of the car networking industry include navigation, maps and other industries.

Car networking industry has a promising future

In recent two years, the car networking industry has begun to flourish. Cao Chong, executive vice chairman of the China Position Service Alliance and director and chief scientist of the Beidou Satellite Navigation Application Technology Research Institute, said that Beidou satellite navigation has entered regional service from the end of 2012 and has experienced rapid growth since 2013. Currently, Beidou fever continues to heat up throughout the country. . Cao Chong said that at present, China has several listed companies in satellite navigation, but all of them are small and medium-sized enterprises, and there are only a few companies with more than one billion, while Beidou’s goal is to create more than 10 billion yuan and several billions of output value. The growth of major companies has enabled the industry to move forward steadily.

Wang Zhiqiang, the chief technical officer of Shenzhen SEG Navigation Co., Ltd., also stated that there is currently no real giant company in the car networking industry, and there is no car networking company with an annual production value of more than 1.5 billion yuan.

Judging from the status quo of the development of car networking applications, Cao Chong thinks that from 2000 to 2004, it was mainly vehicle positioning. From 2005 to 2009, it was mainly used for emergency warning and road safety. From 2010 to 2014, it was a position service vehicle. Networking, wearable Internet of Things from 2015 to 2020, to achieve continuous and seamless ubiquitous services. In terms of extension, there are seven aspects of vehicle-mounted terminals, including personal navigation terminals, vehicle monitoring terminals, tablet and entertainment terminals, vehicle information terminals, wearable combination terminals, smart navigation mobile phones, and high-precision professional terminals.

For this industry, Cao Chong said that everyone should identify breakthroughs based on their own major needs, form their own advantages and characteristics, and then form a large-scale, to form their own leading enterprises and industrial clusters. He said that the industrial target of 2020 for the National Medium- and Long-Term Development Plan for Satellite Navigation Industry is 400 billion yuan, which is a double-digit increase every year.

The future development trend of vehicle networking

The future of the car networking industry market is very promising. Then in 2015, what is the car networking market worth paying attention to?

Trend 1: Vehicle manufacturers release the pre-installation market, and platform vendors integrate into vehicle-mounted information terminals.

According to the in-depth research and development forecast report of China's car networking industry written by Yubo Zhiye Market Research Center, it is learned that from the perspective of the development trend of the entire car network, the information vehicle acquisition limit for vehicle terminals will be released in the future, and will be on-board Various types of back-end interfaces are reserved on the information terminal or integrated with the platform vendor in the front-loading market. In the future, platform vendors will provide corresponding services based on relevant information on vehicle-mounted information terminals, including but not limited to satellite navigation and real-time communications.

Trend 2: Information flow will be extended to insurance, maintenance vendors, and government agencies

At present, vehicle networking is limited by the obstacles from vehicle manufacturers and problems such as wireless network transmission and coverage. The information flow mainly flows between the vehicle-mounted terminal and the vehicle manufacturer's vehicle networking service platform. There is no follow-up industrial chain extension and value-added services. The development trend of the future of the Internet of Vehicles is to restrict the flow of information to break the existing barriers, enter the independent platform operators, and accompany the follow-up industrial chain extension and value-added services. In the future, in addition to basic navigation and communication services, data such as driving records and vehicle information will be connected to insurance companies, 4S stores, maintenance companies, and vehicle management departments to judge drivers’ behavioral data and provide corresponding value-added services or Big data pricing. Therefore, the future trend must be the extension of information flow, the growth of big data, and the rise of other value-added services.

In summary, we believe that the emergence of the Internet of Vehicles has its inevitable internal logic. The wave of the mobile Internet era is unstoppable, and it is imperative that the information flow breaks through the restrictions of traditional manufacturers. The transmission of big data will bring unlimited industrial upgrading and development. Opportunities will also provide enough room for transformation for traditional vendors. There are sufficient development opportunities for manufacturers of data processing, cloud service providers, and wireless network operators within the industry chain.