·In the first half of the year, the domestic tire industry production and sales decreased by 3.9%.

According to the statistics of the National Bureau of Statistics, from January to June, the national tire production was 454.775 million, a year-on-year decrease of 3.9%. From January to May, the main business income of the whole industry was 219.36 billion yuan, down 0.8% year-on-year; the total profit was 12.26 billion yuan, down 14.4% year-on-year.
On August 24, Shi Yifeng, secretary general of the China Rubber Industry Association Tire Branch, told the media that in the first half of this year, the domestic tire market demand continued to be sluggish, and exports were seriously affected by the US “double-reverse” case. The market price dropped sharply, and the average operating rate of the industry was About 60%, a year-on-year decrease of more than 10 percentage points.
At present, the Chinese tire industry is in an unprecedented dilemma. China Rubber Industry Association Tire Branch's latest statistics of 44 key enterprises in the industry: In the first six months of this year, tire production decreased by 6.17%, main business sales revenue decreased by 13.6%, export delivery value decreased by 10%, and inventory increased by 4.7%. Shi Yifeng said that there are many reasons for this situation in the industry, including the impact of the country's macroeconomic situation, the long-term accumulation of overcapacity and low technical content in the tire industry, as well as the US “double-reverse” case and the import of natural rubber. Limit the impact.
Zhang Song, deputy director of the investment development department of Shuangqian Group Co., Ltd., believes that low barriers to entry and low investment costs; and some local governments, in order to seek political achievements, ignore market capacity and blindly promote the expansion of tire production capacity, resulting in a serious overcapacity. In addition to factors such as low technical content and lack of economies of scale, tire companies' profits have fallen.
At present, there are more than 300 large and medium-sized tire enterprises in China. There are more unregulated and unregistered small enterprises, and the production capacity of the industry is far greater than the demand. Take the all-steel radial truck tire as an example. At present, the annual production capacity is around 130 million, but the market demand is only over 80 million. The low technical content of the product is one of the reasons for the decline in tire sales.
According to statistics, at present, about 65% of domestically produced car radial tires and light truck radial tires are medium and low-end products. Due to the low technical content, it is difficult for Chinese tire products to enter the international market. Even if they go abroad, it is difficult to compete with other international famous brands for market share. At the same time, many foreign tire manufacturers have set up factories in China, further eroding the domestic market. Shi Yifeng told the media that the US "double-reverse" case for passenger cars and light truck tires in China has been finalized. This "double-reverse" case has a huge impact on the industry.
According to customs statistics, in the first five months of this year, the export volume of automobile tires decreased by 25.7%, and the value of export delivery decreased by 34.6%. Among them, the export volume of new rubber pneumatic tires for motorized passenger cars decreased by 61.4%, and the products involved in the United States accounted for the total. 15% of exports. In addition, the implementation of the new national compound rubber standard has also brought negative impacts on the economic operation of the industry. However, there are still some positive factors in the tire industry.
Shen Jinrong, chairman of Hangzhou Zhongce Rubber Group Co., Ltd. believes that at present, the momentum of blind investment and repeated construction in the domestic tire industry has been contained, and the structural excess of products has been effectively alleviated. In the second quarter of this year, the main economic and technical indicators of the whole industry were significantly narrower than the first quarter, which is the best example.
Shen Jinrong said that on the basis of the strategic opportunity of “One Belt, One Road”, on the basis of practicing transformation and upgrading, energy conservation and consumption reduction, the strength of enterprises to “go out” is the only way for tire companies to get out of trouble. Hangzhou Zhongce Rubber Co., Ltd., the first overseas entity subsidiary of Zhongce Rubber Group, has officially opened and put into production, mainly producing semi-steel radial tires. By the end of 2015, it can reach 5 million production scales.

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