At the end of last year, China National Heavy Duty Truck held a business conference and proposed to ensure that sales volume reached 140,000 units in 2010 and strive to reach 150,000 vehicles. From January to June this year, Sinotruk sold 113,000 vehicles, an increase of 60% year-on-year.
In the first half of the year, China National Heavy Duty Truck Co., Ltd. has stepped up efforts to promote lighter products and launched several lightweight tractions that have been well received by users. This is the highlight of the first half of the year. It is worth mentioning that China National Heavy Duty Truck promoted the concept of “healthy slimming†by promoting the lightweighting of products, which means that while reducing weight, it has not reduced the reliability, durability and carrying capacity of vehicles. At the same time, the company also set up a special sales outlet, specializing in lightweight trucks.
The traditional sales season, national investments to stimulate economic development and export recovery all play a catalytic role in sales growth. However, the growth of the company itself is the main reason for driving substantial sales growth.
First of all, China National Heavy Duty Truck has advantages in terms of technical reserves and can promptly launch new products that suit the needs of users. In the first half of this year, the company launched several new heavy trucks, which have a high level of technology and are characterized by durability and fuel economy. They are very popular among users and drive sales growth.
Second, strengthen the construction of the market network and further extend the sales network. In addition to the establishment of new sales outlets and service stations in some underdeveloped regions, sales points and service stations have also been built in the county-level cities, which not only boosted sales in these regions, but also further enhanced the brand image of Sinotruk.
Thirdly, the proportion of tractors in products was increased, and the product structure was more perfect, which effectively promoted sales growth.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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