If you have ever encountered one or more customers who are unwilling to pay the price they meet, you may start to feel that no one in the world knows the true value of design. Of course, you are not alone because there are too many LED lighting designers playing price wars, and designers who fight quality wars often feel isolated. The good news for people who don't know how to do it is that people love design. A survey of design mentality shows that people know that good design is effective and necessary. However, for some reason, people don't feel the need to spend money on design. The most important reason lies in the human psychology. Many people are confident that they are very creative, even if they are really not related to professional skills. However, once designers try to challenge this overconfident rhetoric, designers will encounter the kind of not only like to dictate in the design process, but also insist that the design you provide is not as you said. Valuable non-designer customers. Good design paradox design is not like accounting or IT, people don't agree on a good design, so we really don't know how to objectively evaluate a design. Then, since design is much more creative than accounting requirements, people always respect and remain skeptical about the ability of a designer. Confidence in Confidence When people think that they can do as good as you do in your work, no matter how you explain your design process to them, they will not think that your work is worth too much. Of course, this is not entirely the fault of the customer. As everyone knows in the design circle, some designers often underestimate their own level and charge low prices, which leads to the price of the entire design market is gradually lowered. So what designers can do is... It’s extremely important to stick to the position of high-value designers, especially when the surrounding peers are trapped in the bidding war and don’t hesitate to pay very low rewards. when. It may be a common phenomenon in the industry to succumb to the market and charge low fees, but this is definitely the last thing you can't do. Long-term cooperation price Of course, if you charge a low price, you may gain more customers in the future, but if you have a long time, you will unconsciously put yourself at such a price level, and then never escape. Go out.
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