On April 20th, at the Joint Meeting of the 3rd China Auto 50 People Forum and the 2nd China Auto Independent Brand Leaders Summit, Dongfeng Company won the award and won three awards. The company’s general manager and party committee vice Secretary Zhu Fushou won the Chinese Auto 60 Years of People Achievement Award "Focus Achievement Award". Li Chun, party secretary and deputy general manager of Dongfeng Passenger Vehicle Co., Ltd. won the "Brand Contribution Award". Dongfeng Fengshen, the core unit of Dongfeng Independent Business, won the 2013 National Car Award. "Annual Progress Enterprise Award".
Zhu Fushou is the advocate and promoter of Dongfeng's “great autonomy, big cooperation, and great development†strategy. At the joint meeting, he and many car manufacturers’ general managers are listed as meritorious achievements. In this regard, Zhu Fushou stated that this is a recognition of Dongfeng Motor’s 44-year motoring capability and independent R&D capabilities by the media and all sectors of the society. It is a full expression of Dongfeng’s own achievements in its own phase.
In 2012, with Dongfeng’s own business under the overall plan of “Dry D300â€, Dongfeng’s own brand automobile sales reached 1.13 million units, ranking third in the industry, with 515,000 autonomous passenger vehicles sold. On the eve of the current Shanghai Auto Show, the Dongfeng passenger car brand and its slogan, “Pride Forwardâ€, were launched and formed three sub-brands: Dongfeng Fengshen, Dongfeng Fashion, and Dongfeng Fashion. They unified planning, unified image, and unified brand. The new stage of development.
As the core unit of the Dongfeng Autonomous Passenger Vehicle Business, Dongfeng Fengshen launched the mid-term business A1 plan in 2012. With the strategic path of “excellent quality, leading service, and attractive productsâ€, the company established its own brand's benchmark and gradually became a popular brand. In 2012, under the “micro-growth†situation in the auto market, Dongfeng Fengshen maintained its sales volume and eventually ended sales of 60,000 units, a year-on-year increase of 131%, ranking first in the industry. In this award, Dongfeng Fengshen emerged from more than one hundred independent brands and joint venture independent brands with outstanding market performance in 2012, and won the “Progressive Enterprise of the Year†award. Li Chunrong also successfully won the “Brand Contribution Awardâ€. .
In 2013, Dongfeng Fengshen launched a new car one after another. On the day of the award, Dongfeng Fengshen announced the launch of the new H30 CROSS at the Shanghai Auto Show. Not long ago, Dongfeng Fengshen's new S30 was also listed in 12 major regions in the country. According to industry analysis, Dongfeng Fengshen New S30 and New H30CROSS have been fully upgraded, and the price/performance ratio and competitiveness have been further enhanced. With the Dongfeng Passenger Car brand announcement, Dongfeng Fengshen as an important unit has the potential to be realized under the promotion of the overall brand. Big breakthroughs and advancements.
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