Small and medium machinery companies need to identify positioning

In January-February 2013, the total output value of the machinery industry was 2.6507 trillion yuan, a year-on-year increase of 13.11%. The industry benefit rebounded significantly. Industry analysts expect that the foreign economy will have a warming trend. Domestically, due to the implementation of national policies, the market demand will increase. In 2013, the economic speed of the machinery industry will be slightly higher than that of 2012, but overall it is still at a relatively low level, and it is expected to continue to be realized throughout the year. About a percentage point increase. Among them, the growth rate of production and sales is expected to be around 12%, the profit growth is expected to be around 8%, and the export growth is expected to be around 8%.

However, judging from the current situation, the major driving forces in the economic operation speed of the machinery industry in 2013 came from large and medium-sized domestic enterprises. These companies rely on their own strengths to better enjoy the benefits of national policies and overseas market warming. For large and small-sized machinery enterprises, they are still struggling in the competitive environment with many homogenization of mechanical products.

Due to the limitation of the company's strength, small and medium-sized machinery enterprises have faced the dual pressures from domestic machinery giants and foreign technology giants, and have paid more attention to segmenting markets and accurately positioning enterprises, but have come out of the independent market. Specifically, it is still small and medium-sized machinery companies that should carefully study the market, proceed from the current products produced by enterprises, carry out technological innovations, and seize market gaps, and go against the trend. Such as pharmaceutical machinery and equipment manufacturing companies, the production of a tablet press, the company's leading product is a rotary tablet press, it will focus on solving the problem of dust generated by the rotary tablet press, in an article that is not enough energy, not enough environmental protection, Instead of constantly developing new products, it led to a variety of products, and finally caught nothing.