· Bridgestone was selected as "China CSR Contribution List"

On January 14, Bridgestone (China) Investment Co., Ltd. was awarded the "China CSR Contribution List Winning Enterprise" award at the 2014 China CSR Contribution Awards Ceremony held by the Economic Observer in Beijing. The 2014 China CSR Contribution List with the theme of “New Normal and New Responsibility” aims to find outstanding enterprises that are willing to take social responsibility and fulfill their social roles, and establish a new commercial civilization based on innovation, mutual benefit and responsibility. Establish a new benchmark for outstanding companies. The award of this honor is not only the recognition of Bridgestone's business objectives of “rooted in Chinese society, but also become a beloved enterprise”, and it is the best proof of Bridgestone's perseverance and hard work in social contribution.
At present, China's economy has shown a "new normal" from high-speed growth to medium-high-speed growth, continuous optimization and upgrading of economic structure, and the shift from factor-driven and investment-driven to innovation-driven. Under this circumstance, while creating social wealth and reflecting its own value through innovation, enterprises insist on corporate social responsibility and actively repay the society, which plays an important role in taking responsibility for new responsibilities in society under the “new normal”. Based on the premise of sustainable development of the society, Bridgestone does not stick to the development of the past, but uses the management resources most effectively and continuously promotes technological innovation. For example, Bridgestone Group's successful epoch-making environmental tire technology “Ologic Technology” was officially mass-produced in 2014, and its “ECOPIA EP500 ologic” product successfully became the exclusive accessory for BMW i3 pure electric vehicle. Tires. The RFT tires equipped with the airless driving technology and the BLIZZAK brand of the ice and snow special tire ice cream BLIZZAK brand equipped with Bridgestone's exclusive foam rubber technology are all constantly promoting “safety”. Evidence of the development of environmentally friendly tire technology.
What is more worth mentioning is that Bridgestone always regards “contributing to society through management” as its source, fulfilling its duties as a corporate citizen, and launching a variety of social activities in an all-round way in an effort to achieve a harmonious development of society. From the “Yibao Jade Ecological Protection Project” with the concept of “Protecting Biodiversity”, to the “TCS Tire Safety Inspection Activity” with the concept of “Safety as the Top Priority”, and then focusing on rural aesthetic education "Bridgestone happiness jigsaw puzzle", at the same time, four factories in China are also actively carrying out a variety of CSR activities for local issues... Bridgestone strives to extend the reach of social contribution activities to deeper, wider and farther The level.
At the award ceremony, Songye Wenwei, deputy general manager of Bridgestone (China) Investment Co., Ltd. said: “Since entering the Chinese market, Bridgestone has always adhered to the corporate philosophy of “symbiosis with the environment and safety”. While providing high-quality goods and services, users are actively engaged in long-term and diversified social contribution activities. "In the future, Bridgestone will continue to lead by example, fulfill corporate social responsibility and CSR activities, and work with people from all walks of life to achieve sustainable development. Society contributes more power.

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